Thumbs signal Audience in United States

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Thumbs signal has an estimated audience of 1,249,217 people in United States. 72.1% are female, 27.9% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Historic site, Goop, Fairy godmother, Elsword.

The average Thumbs signal fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Historic site, Goop, with strongest over-indexing on Governor of Michigan (6.3× the country average). Demographically, the Thumbs signal audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Thumbs signal fans

Demographic split for Thumbs signal audience in United States
MetricValue
Female72.1%
Male27.9%
Average age36.1
Estimated audience size1,249,217

Audience persona

The typical Thumbs signal fan in United States is more female, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Thumbs signal in United States
RegionReachAffinity
California137,9451×
Texas108,1121.01×
Florida77,9790.92×
Pennsylvania50,9141.21×
New York49,2900.71×
Arizona38,8921.52×
Ohio35,7520.93×
Michigan35,2911.08×
Illinois34,7770.84×
Washington34,1531.36×
North Carolina32,3600.86×
Georgia31,6490.82×
Virginia26,3750.87×
Oregon25,4691.78×
Massachusetts24,0850.98×
Indiana22,0140.96×
New Jersey20,9340.66×
Wisconsin20,7061.1×
Tennessee20,6710.82×
Colorado20,6701.05×
Oklahoma20,4661.48×
Missouri18,5790.92×
Alabama17,3891×
Minnesota16,3790.92×
South Carolina15,8660.84×
Utah15,4391.38×
Maryland14,7540.69×
Nevada12,5801.04×
Kentucky12,3880.79×
Louisiana12,1540.75×
Kansas11,9361.21×
New Mexico11,8121.89×
Connecticut10,1650.81×
Arkansas9,0830.88×
Mississippi8,3100.81×
Iowa8,0440.78×
Nebraska6,5851.05×
Idaho5,7620.92×
West Virginia4,9910.86×
Alaska4,9421.85×
Maine4,8451.08×
New Hampshire4,2040.85×
Hawaii4,0690.76×
Montana3,5541.03×
Washington, District of Columbia2,9070.77×
Rhode Island2,8310.71×
South Dakota2,5520.88×
North Dakota2,5230.98×
Delaware2,3940.69×
Wyoming2,3331.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thumbs signal audience
BrandAffinityCategory
Governor of Michigan6.3×Politics & Society
Historic site3.47×Arts & Culture
Goop4.2×Internet & Social Media
Fairy godmother5.85×Literature
Elsword12.03×Games
Hipster5.9×Politics & Society
Hibachi4.81×Food & Beverages
Wok4×Food & Beverages
Zoo Tycoon (series)12.03×Games
Google Home3.73×Technology & Electronics
Grinch2.23×Movies & TV
headspace5.04×Health
Cherish (group)5.78×Music & Radio
Vocal harmony2.28×Music & Radio
Noodle (Gorillaz)1.73×Music & Radio
Mathcore3.78×Music & Radio
El Paso County, Colorado5.88×Travel & Leisure
Grace Slick3.98×Music & Radio
TV Fanatic4.74×Movies & TV
Home staging2.13×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thumbs signal audience
TraitClusterScore
Family OrientationCONSERVATISM1.44
Urban LifestyleOPEN1.31
IndividualismJOY1.26
Price SensitivityPREMIUM1.25
Need for SecurityCONSERVATISM1.23
Community OrientationOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Thumbs signal
CountryShare
United States24.4%
Japan15.9%
Germany10.5%

See Thumbs signal audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Thumbs signal have in United States?

Thumbs signal has an estimated audience of 1,249,217 people in United States, concentrated in California and Texas.

What is the gender split and age of Thumbs signal fans?

72.1% of Thumbs signal fans are female, 27.9% are male, with an average age of 36.1 years.

Which brands do Thumbs signal fans like most?

Thumbs signal fans show strongest brand affinity for Governor of Michigan (6.3×), Historic site (3.47×), and Goop (4.2×) over the country average.

Where do Thumbs signal fans live in United States?

Thumbs signal fans in United States are most concentrated in California (reach 137,945), Texas (reach 108,112), and Florida (reach 77,979). These three regions account for the largest share of the active audience.

What other brands do Thumbs signal fans also like?

Beyond Thumbs signal itself, the audience over-indexes on Historic site (3.47×), Goop (4.2×), Fairy godmother (5.85×), and Elsword (12.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thumbs signal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.