Tints and shades Audience in United States

Tints and shades logo

Tints and shades has an estimated audience of 1,563,951 people in United States. 64.0% are female, 36.0% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Hog Hunting.

The average Tints and shades fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Tints and shades audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Career Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Tints and shades fans

Demographic split for Tints and shades audience in United States
MetricValue
Female64.0%
Male36.0%
Average age37.0
Estimated audience size1,563,951

Audience persona

The typical Tints and shades fan in United States is more female, around 37.0 years old, with strong Career Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Tints and shades in United States
RegionReachAffinity
California145,4910.85×
Texas118,6200.88×
Florida93,6850.88×
New York78,1030.89×
Pennsylvania64,9221.23×
Ohio58,0241.2×
Illinois51,0760.98×
North Carolina45,7480.97×
Michigan45,3701.11×
Georgia41,5180.86×
Massachusetts38,9501.26×
New Jersey38,5140.97×
Tennessee34,3531.1×
Indiana33,2321.16×
Virginia33,2280.87×
Arizona31,5320.99×
Washington29,5200.94×
Missouri27,4451.09×
Minnesota25,6331.14×
Wisconsin24,7431.05×
Kentucky23,8421.22×
Colorado22,3700.91×
Alabama22,2471.02×
South Carolina21,8290.93×
Maryland21,2810.79×
Oklahoma19,4651.12×
Louisiana18,8920.94×
Oregon18,0301.01×
Arkansas17,2191.34×
Connecticut15,6701×
Iowa14,9351.16×
Utah14,0611×
Nevada12,3430.82×
Mississippi12,1850.95×
Kansas11,8670.96×
West Virginia9,0041.24×
New Mexico7,7130.98×
Idaho7,4480.95×
Nebraska7,3770.94×
New Hampshire7,3411.19×
Maine6,6931.19×
Rhode Island5,2401.05×
Hawaii4,7300.7×
Montana4,3060.99×
Delaware3,8590.89×
South Dakota3,5880.99×
North Dakota3,4381.07×
Alaska3,1100.93×
Washington, District of Columbia3,0870.66×
Vermont2,6500.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tints and shades audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Hog Hunting2.74×Sports
Eurail16.57×Cars & Mobility
Hammock camping5.36×Travel & Leisure
Parral, Chihuahua9.05×Travel & Leisure
Hipster5.36×Politics & Society
JDSU1.68×Business & Career
Wikia1.86×Internet & Social Media
Mothercare1.75×Kids & Family
N1 road (South Africa)2.18×Travel & Leisure
MK2.01×Music & Radio
Historic site2.03×Arts & Culture
Keith Stanfield3.09×Movies & TV
Hideki Matsuyama5×Sports
Corona (band)2.61×Music & Radio
Home staging2.3×Home & Garden
Urban horticulture1.57×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tints and shades audience
TraitClusterScore
Career OrientationPOWER1.63
Design AffinityPREMIUM1.29
Quality AwarenessPREMIUM1.24
DIY MentalityTHRILL1.21
ExtroversionTHRILL1.19
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Tints and shades
CountryShare
United States39.3%
Ukraine12.5%
United Kingdom6.5%

See Tints and shades audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Tints and shades have in United States?

Tints and shades has an estimated audience of 1,563,951 people in United States, concentrated in California and Texas.

What is the gender split and age of Tints and shades fans?

64.0% of Tints and shades fans are female, 36.0% are male, with an average age of 37.0 years.

Which brands do Tints and shades fans like most?

Tints and shades fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Tints and shades fans live in United States?

Tints and shades fans in United States are most concentrated in California (reach 145,491), Texas (reach 118,620), and Florida (reach 93,685). These three regions account for the largest share of the active audience.

What other brands do Tints and shades fans also like?

Beyond Tints and shades itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), The Historian (16.48×), and Hog Hunting (2.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tints and shades. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.