Toast (honor) Audience in United States

Toast (honor) logo

Toast (honor) has an estimated audience of 1,515,503 people in United States. 59.8% are female, 40.2% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Birthday Gifts, Unique Gifts, Ken Burns, Karbala.

The average Toast (honor) fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Birthday Gifts, Unique Gifts, with strongest over-indexing on Dog breed (1.51× the country average). Demographically, the Toast (honor) audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Toast (honor) fans

Demographic split for Toast (honor) audience in United States
MetricValue
Female59.8%
Male40.2%
Average age39.3
Estimated audience size1,515,503

Audience persona

The typical Toast (honor) fan in United States is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Toast (honor) in United States
RegionReachAffinity
California193,9851.16×
Texas137,2031.05×
New York116,1821.37×
Florida110,7841.08×
Georgia56,6321.21×
Illinois51,5961.02×
North Carolina50,5961.11×
Michigan50,1071.26×
Massachusetts46,7451.57×
Ohio46,0770.99×
Virginia45,2031.22×
Pennsylvania44,6950.88×
New Jersey41,0611.07×
Colorado32,1011.34×
South Carolina31,2591.37×
Louisiana31,1851.6×
Washington30,5341×
Maryland29,5051.13×
Wisconsin28,4331.25×
Tennessee25,2940.83×
Arizona23,6640.76×
Indiana23,2760.84×
Missouri22,2620.91×
Alabama18,7490.89×
Minnesota18,0570.83×
Connecticut17,0931.12×
Oregon16,7640.96×
Nebraska14,3141.88×
Nevada13,4730.92×
Kentucky13,4030.71×
Iowa11,5970.93×
Oklahoma11,4560.68×
Kansas9,3790.79×
Utah8,8450.65×
Mississippi8,3720.67×
Arkansas7,3960.59×
New Hampshire7,2651.22×
Maine7,1701.32×
Hawaii6,5751.01×
Rhode Island6,0101.25×
Washington, District of Columbia5,7011.25×
Idaho5,3320.7×
West Virginia5,1970.74×
Montana3,8220.91×
Delaware3,5660.85×
New Mexico3,5570.47×
Vermont3,2291.21×
South Dakota2,1510.61×
North Dakota2,1100.68×
Alaska1,6240.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toast (honor) audience
BrandAffinityCategory
Dog breed1.51×Pets & Animals
Birthday Gifts3.51×Kids & Family
Unique Gifts2.24×Shopping
Ken Burns6.34×Movies & TV
Karbala6.34×Travel & Leisure
Jesse Plemons2.34×Movies & TV
Who Wants to Be a Millionaire?6.34×Movies & TV
Swanson6.34×Health
Governor of Michigan4.31×Politics & Society
Home staging2.98×Home & Garden
JDSU1.6×Business & Career
Mathcore4.08×Music & Radio
Nebraska Cornhuskers football1.83×Sports
Halsey, Oregon4.12×Travel & Leisure
Goop2.64×Internet & Social Media
Hasan Minhaj5.27×Movies & TV
Grinch1.77×Movies & TV
Urban horticulture1.57×Home & Garden
Vocal harmony1.96×Music & Radio
Corona (band)2.43×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toast (honor) audience
TraitClusterScore
IndulgenceJOY1.61
SustainabilityBALANCE1.39
Healthy LifestyleBALANCE1.38
Design AffinityPREMIUM1.36
Early Adopter MentalityPOWER1.33
TravellingTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Toast (honor)
CountryShare
United States38.9%
Taiwan5.8%
United Kingdom5.2%

See Toast (honor) audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Toast (honor) have in United States?

Toast (honor) has an estimated audience of 1,515,503 people in United States, concentrated in California and Texas.

What is the gender split and age of Toast (honor) fans?

59.8% of Toast (honor) fans are female, 40.2% are male, with an average age of 39.3 years.

Which brands do Toast (honor) fans like most?

Toast (honor) fans show strongest brand affinity for Dog breed (1.51×), Birthday Gifts (3.51×), and Unique Gifts (2.24×) over the country average.

Where do Toast (honor) fans live in United States?

Toast (honor) fans in United States are most concentrated in California (reach 193,985), Texas (reach 137,203), and New York (reach 116,182). These three regions account for the largest share of the active audience.

What other brands do Toast (honor) fans also like?

Beyond Toast (honor) itself, the audience over-indexes on Birthday Gifts (3.51×), Unique Gifts (2.24×), Ken Burns (6.34×), and Karbala (6.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toast (honor). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.