Tom Joyner Audience in United States

Tom Joyner logo

Tom Joyner has an estimated audience of 408,356 people in United States. 59.9% are female, 40.1% are male, average age 48.2. Top regions: Texas, Georgia, Florida. Top brand affinities: Assassin's Creed II, TV Fanatic, Governor of Michigan, Harlow, Grinch.

The average Tom Joyner fan in United States is 48.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, Florida. Top brand affinities include Assassin's Creed II, TV Fanatic, Governor of Michigan, with strongest over-indexing on Assassin's Creed II (14.71× the country average). Demographically, the Tom Joyner audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Radio host

Demographics of Tom Joyner fans

Demographic split for Tom Joyner audience in United States
MetricValue
Female59.9%
Male40.1%
Average age48.2
Estimated audience size408,356

Audience persona

The typical Tom Joyner fan in United States is more female, around 48.2 years old, with strong Indulgence tendencies and a notable affinity for Assassin's Creed II.

Top regions in United States

Top regions ranked by reach for Tom Joyner in United States
RegionReachAffinity
Texas49,1971.4×
Georgia45,4553.61×
Florida39,5611.43×
North Carolina28,7082.34×
Illinois25,1481.85×
Maryland19,6432.8×
Alabama19,1243.35×
Virginia17,3771.75×
California15,9330.35×
Ohio15,4471.23×
Louisiana14,4912.75×
Michigan14,4491.35×
New York14,2310.62×
Tennessee13,7291.68×
South Carolina13,0172.12×
Pennsylvania12,1200.88×
Mississippi11,9253.54×
Indiana7,9621.07×
New Jersey7,3580.71×
Missouri6,4310.98×
Arkansas3,8861.15×
Kentucky3,5990.7×
Oklahoma3,2620.72×
Arizona3,1680.38×
Wisconsin3,0010.49×
Nevada2,9980.76×
Washington, District of Columbia2,9272.38×
Massachusetts2,4240.3×
Connecticut2,1950.54×
Delaware1,7961.59×
Washington1,7440.21×
Colorado1,6150.25×
Kansas1,4790.46×
Minnesota1,3670.23×
Iowa8360.25×
Oregon8340.18×
West Virginia5450.29×
Nebraska5220.25×
Hawaii4210.24×
New Mexico4100.2×
Alaska4080.47×
Rhode Island4070.31×
Idaho3770.18×
Utah3740.1×
Montana3560.31×
Maine3520.24×
South Dakota3510.37×
North Dakota3420.41×
New Hampshire3370.21×
Wyoming3310.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tom Joyner audience
BrandAffinityCategory
Assassin's Creed II14.71×Games
TV Fanatic15.21×Movies & TV
Governor of Michigan9.41×Politics & Society
Harlow13.43×Travel & Leisure
Grinch3.9×Movies & TV
El Paso County, Colorado12×Travel & Leisure
Goop4.91×Internet & Social Media
No Escape (1994 film)9.58×Movies & TV
Wok5.55×Food & Beverages
Alaskan Husky12.52×Pets & Animals
Israel1.67×Travel & Leisure
Litter box1.58×Pets & Animals
headspace6.37×Health
Cherish (group)7.21×Music & Radio
Hibachi5.16×Food & Beverages
Grace Slick5.73×Music & Radio
Guitar pedalboard11.51×Music & Radio
Google Home3.92×Technology & Electronics
Allama Iqbal Open University24.97×Business & Career
Hipster5.68×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tom Joyner audience
TraitClusterScore
IndulgenceJOY1.46
Community OrientationOPEN1.41
Urban LifestyleOPEN1.33
Family OrientationCONSERVATISM1.33
Price SensitivityPREMIUM1.22
SpiritualityBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Tom Joyner
CountryShare
United States97.7%
United Kingdom0.9%
Brazil0.3%

See Tom Joyner audiences in other countries

More Radio host audiences in United States

Frequently asked questions

How many fans does Tom Joyner have in United States?

Tom Joyner has an estimated audience of 408,356 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Tom Joyner fans?

59.9% of Tom Joyner fans are female, 40.1% are male, with an average age of 48.2 years.

Which brands do Tom Joyner fans like most?

Tom Joyner fans show strongest brand affinity for Assassin's Creed II (14.71×), TV Fanatic (15.21×), and Governor of Michigan (9.41×) over the country average.

Where do Tom Joyner fans live in United States?

Tom Joyner fans in United States are most concentrated in Texas (reach 49,197), Georgia (reach 45,455), and Florida (reach 39,561). These three regions account for the largest share of the active audience.

What other brands do Tom Joyner fans also like?

Beyond Tom Joyner itself, the audience over-indexes on TV Fanatic (15.21×), Governor of Michigan (9.41×), Harlow (13.43×), and Grinch (3.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tom Joyner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.