Sean Hannity Audience in United States

Sean Hannity logo

Sean Hannity has an estimated audience of 3,175,584 people in United States. 45.9% are female, 54.1% are male, average age 47.3. Top regions: Florida, Texas, California. Top brand affinities: Keene, New Hampshire, Wok, Governor of Michigan, Goop, JDSU.

The average Sean Hannity fan in United States is 47.3 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Keene, New Hampshire, Wok, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Sean Hannity audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Radio host

Demographics of Sean Hannity fans

Demographic split for Sean Hannity audience in United States
MetricValue
Female45.9%
Male54.1%
Average age47.3
Estimated audience size3,175,584

Audience persona

The typical Sean Hannity fan in United States is balanced, around 47.3 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Sean Hannity in United States
RegionReachAffinity
Florida271,4501.26×
Texas225,4890.83×
California218,0230.62×
New York163,7080.92×
Pennsylvania134,1371.25×
Ohio120,8711.24×
Georgia114,7181.17×
North Carolina113,7921.19×
Illinois98,8520.93×
New Jersey95,0991.18×
Michigan95,0361.14×
Tennessee82,8711.3×
Virginia80,1591.04×
South Carolina72,3781.51×
Alabama66,4641.5×
Missouri59,6841.17×
Indiana58,8721.01×
Louisiana55,9241.37×
Wisconsin54,5591.14×
Arizona51,8780.8×
Massachusetts50,9880.81×
Kentucky46,6181.17×
Minnesota44,7440.98×
Oklahoma43,2311.23×
Colorado42,6140.85×
Washington42,5350.67×
Maryland41,4570.76×
Mississippi37,4761.43×
Connecticut31,4340.99×
Oregon28,5900.79×
Kansas28,1511.12×
Utah27,5460.97×
Iowa27,2481.04×
Arkansas27,1651.04×
Nevada24,5990.8×
Idaho18,2541.15×
West Virginia18,1801.23×
Nebraska15,6970.99×
New Hampshire11,1710.89×
Maine10,5000.92×
Rhode Island10,0641×
Montana9,7771.11×
New Mexico9,6850.61×
Delaware7,7670.89×
South Dakota7,0890.97×
Hawaii5,9560.44×
North Dakota5,5650.85×
Washington, District of Columbia5,5170.58×
Wyoming4,9901.06×
Vermont3,6500.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sean Hannity audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Wok11.18×Food & Beverages
Governor of Michigan12.58×Politics & Society
Goop8.62×Internet & Social Media
JDSU4.52×Business & Career
headspace13.61×Health
Google Home9.03×Technology & Electronics
Grace Slick11.57×Music & Radio
Hibachi10.29×Food & Beverages
Cherish (group)14.26×Music & Radio
Vocal harmony5.37×Music & Radio
Grinch4.25×Movies & TV
El Paso County, Colorado13.55×Travel & Leisure
Urban Outfitters1.93×Shopping
Elsword16.71×Games
Cryptic crossword15.74×Technology & Electronics
Grammarly4.71×Business & Career
Ira Glass17.18×Music & Radio
TV Fanatic10.16×Movies & TV
Goma16.76×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sean Hannity audience
TraitClusterScore
PatriotismCONSERVATISM1.95
Need for SecurityCONSERVATISM1.23
IndividualismJOY1.2
SpiritualityBALANCE1.17
TraditionCONSERVATISM1.08
Risk AppetiteTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Sean Hannity
CountryShare
United States87.8%
Canada2.4%
United Kingdom1.4%

See Sean Hannity audiences in other countries

More Radio host audiences in United States

Frequently asked questions

How many fans does Sean Hannity have in United States?

Sean Hannity has an estimated audience of 3,175,584 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Sean Hannity fans?

45.9% of Sean Hannity fans are female, 54.1% are male, with an average age of 47.3 years.

Which brands do Sean Hannity fans like most?

Sean Hannity fans show strongest brand affinity for Keene, New Hampshire (675×), Wok (11.18×), and Governor of Michigan (12.58×) over the country average.

Where do Sean Hannity fans live in United States?

Sean Hannity fans in United States are most concentrated in Florida (reach 271,450), Texas (reach 225,489), and California (reach 218,023). These three regions account for the largest share of the active audience.

What other brands do Sean Hannity fans also like?

Beyond Sean Hannity itself, the audience over-indexes on Wok (11.18×), Governor of Michigan (12.58×), Goop (8.62×), and JDSU (4.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sean Hannity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.