Michael Savage Audience in United States

Michael Savage has an estimated audience of 566,733 people in United States. 44.8% are female, 55.2% are male, average age 42.8. Top regions: California, New York, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, Drudge Report, DocuSign.

The average Michael Savage fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Michael Savage audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Radio host

Demographics of Michael Savage fans

Demographic split for Michael Savage audience in United States
MetricValue
Female44.8%
Male55.2%
Average age42.8
Estimated audience size566,733

Audience persona

The typical Michael Savage fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Michael Savage in United States
RegionReachAffinity
California94,1651.51×
New York51,0571.61×
Florida35,6940.93×
Texas35,4890.73×
Pennsylvania28,0311.47×
New Jersey19,9691.39×
Michigan19,4691.31×
Arizona17,4151.51×
Illinois17,4150.92×
Ohio14,6100.84×
Virginia13,4590.97×
Washington13,3341.17×
Tennessee12,7421.12×
Georgia12,5050.72×
North Carolina11,9190.7×
Missouri10,3141.13×
Massachusetts9,5150.85×
Nevada8,9231.63×
Oregon8,4721.3×
Connecticut8,3541.47×
South Carolina7,6320.9×
Idaho7,5152.64×
Wisconsin7,4370.87×
Indiana7,1320.69×
Kentucky6,7240.95×
Alabama6,3310.8×
Colorado5,9350.66×
Minnesota5,6010.69×
Maryland5,3360.55×
Utah4,3500.86×
Kansas4,0250.9×
New Mexico3,9981.41×
Louisiana3,9750.54×
Oklahoma3,9400.63×
Montana3,1101.98×
Iowa2,9010.62×
West Virginia2,7661.05×
Mississippi2,5860.55×
Rhode Island2,5471.41×
Maine2,3901.18×
New Hampshire2,2060.99×
Arkansas2,1920.47×
Nebraska2,0020.7×
Hawaii1,8670.77×
Alaska1,2251.01×
Washington, District of Columbia1,0200.6×
South Dakota1,0000.76×
Wyoming8491.01×
Vermont6540.66×
Delaware6210.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michael Savage audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Drudge Report12.38×Sports
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.71×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.59×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michael Savage audience
TraitClusterScore
PatriotismCONSERVATISM2.66
IndividualismJOY1.9
SustainabilityBALANCE1.66
SpiritualityBALANCE1.37
TraditionCONSERVATISM1.35
Community OrientationOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Michael Savage
CountryShare
United States91.6%
Canada2.6%
United Kingdom1.0%

See Michael Savage audiences in other countries

More Radio host audiences in United States

Frequently asked questions

How many fans does Michael Savage have in United States?

Michael Savage has an estimated audience of 566,733 people in United States, concentrated in California and New York.

What is the gender split and age of Michael Savage fans?

44.8% of Michael Savage fans are female, 55.2% are male, with an average age of 42.8 years.

Which brands do Michael Savage fans like most?

Michael Savage fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Michael Savage fans live in United States?

Michael Savage fans in United States are most concentrated in California (reach 94,165), New York (reach 51,057), and Florida (reach 35,694). These three regions account for the largest share of the active audience.

What other brands do Michael Savage fans also like?

Beyond Michael Savage itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Drudge Report (12.38×), and DocuSign (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael Savage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.