Rascasse Audience Intelligence

Rush Limbaugh Audience in United States

A data profile of the people who buy, follow and care about Rush Limbaugh in United States — modelled from more than twelve digital signal sources. Rush Limbaugh has an estimated audience of 2,465,968 people in United States.

#2among Radio host in United States#2048among Person in United States#1281in Music & Radio

The average Rush Limbaugh fan in United States is 46.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fox News Channel, Drudge Report, Donald Trump, with strongest over-indexing on Fox News Channel (4.93× the country average).

Demographically, the Rush Limbaugh audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rush Limbaugh fan in United States is balanced, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Fox News Channel.

Category: Music & Radio · Type: Person · Subtype: Radio host

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rush Limbaugh profile in United States.

Audience size
2.5M
in United States
Gender
47.4%♀
52.6% male
Age
46.9
average years
Country rank
#12035
Person in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rush Limbaugh fans

47.4% are female, 52.6% are male, average age 46.9.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Rush Limbaugh audience in United States
MetricValue
Female47.4%
Male52.6%
Average age46.9
Estimated audience size2,465,968
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Rush Limbaugh audience in United States
Age bracketShare%
16-1911%
20-2910%
30-3913%
40-4922%
50+44%
Fig. 04

Worldwide distribution

85.7%

of the worldwide Rush Limbaugh audience comes from United States.

Worldwide audience distribution share by country for Rush Limbaugh
CountryShare
United States85.7%
Canada2.9%
United Kingdom2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rush Limbaugh audience in United States is strongest.

Fig. 05

Top regions by affinity

Rush Limbaugh fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~60K1.41×
02Idaho~20K1.30×
03Nebraska~10K1.19×
04Kansas~20K1.18×
05Iowa~20K1.16×
06North Dakota~6K1.15×
07Montana~8K1.13×
08Oklahoma~30K1.10×
09Maine~10K1.09×
10Michigan~70K1.07×
11Wisconsin~40K1.07×
12Oregon~30K1.07×
13South Dakota~6K1.06×
14Minnesota~40K1.05×
15Pennsylvania~90K1.04×
16Ohio~80K1.04×
17Washington, District of Columbia~8K1.04×
18Tennessee~50K1.03×
19Kentucky~30K1.03×
20Alabama~30K1.02×
21Indiana~40K1.01×
22Arkansas~20K1.01×
23West Virginia~10K1.01×
24New Hampshire~10K1.01×
25North Carolina~70K1.00×
26Vermont~4K1.00×
27Arizona~50K0.99×
28Washington~50K0.99×
29Utah~20K0.99×
30Virginia~60K0.97×
31Louisiana~30K0.97×
32Connecticut~20K0.97×
33Illinois~80K0.96×
34Colorado~40K0.96×
35South Carolina~40K0.96×
36Florida~200K0.94×
37Georgia~70K0.94×
38Alaska~5K0.94×
39New Jersey~60K0.92×
40Mississippi~20K0.92×
41Massachusetts~40K0.91×
42Rhode Island~7K0.89×
43Delaware~6K0.88×
44New Mexico~10K0.87×
45Maryland~40K0.86×
46Nevada~20K0.85×
47Texas~200K0.84×
48New York~100K0.83×
49California~200K0.78×
50Hawaii~7K0.69×
Fig. 06

Affinity by region

Affinity by region — Rush Limbaugh, United States
0.69×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rush Limbaugh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rush Limbaugh audience
#·InterestCategoryAffinity×
01PlatoLiterature9.30×
02Arnold SchwarzeneggerMovies & TV8.00×
03Drudge ReportSports7.33×
04The Daily CallerInternet & Social Media5.01×
05Fox News ChannelMovies & TV4.93×
06Carbonated waterFood & Beverages4.93×
07New York PostNews3.61×
08MSNBCMovies & TV3.56×
09Self-defenseSports3.21×
10Joe BidenPolitics & Society3.16×
11American AirlinesTravel & Leisure3.09×
12RetirementBusiness & Career2.96×
13ActivismPolitics & Society2.63×
14TraditionPolitics & Society2.54×
15Nonprofit organizationPolitics & Society2.50×
16Real propertyHome & Garden2.49×
17Donald TrumpPolitics & Society2.42×
18CNNMovies & TV2.24×
19GeneticsKids & Family2.20×
20Health careBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rush Limbaugh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rush Limbaugh audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.57×
IndividualismJOY1.85×
SpiritualityBALANCE1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rush Limbaugh audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.83×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rush Limbaugh have in United States?

Rush Limbaugh has an estimated audience of 2,465,968 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rush Limbaugh fans?

47.4% of Rush Limbaugh fans are female, 52.6% are male, with an average age of 46.9 years.

03

Which brands do Rush Limbaugh fans like most?

Rush Limbaugh fans show strongest brand affinity for Fox News Channel (4.93×), Drudge Report (7.33×), and Donald Trump (2.42×) over the country average.

04

Where do Rush Limbaugh fans live in United States?

Rush Limbaugh fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rush Limbaugh fans also like?

Beyond Rush Limbaugh itself, the audience over-indexes on Drudge Report (7.33×), Donald Trump (2.42×), Arnold Schwarzenegger (8×), and American Airlines (3.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Radio host audiences in United States

See Rush Limbaugh audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rush Limbaugh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →