Rush Limbaugh Audience in United States
Rush Limbaugh has an estimated audience of 2,432,153 people in United States. 47.4% are female, 52.6% are male, average age 46.9. Top regions: California, Texas, Florida. Top brand affinities: JDSU, Urban Outfitters, Elsword, Grammarly, Nuts (film).
The average Rush Limbaugh fan in United States is 46.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JDSU, Urban Outfitters, Elsword, with strongest over-indexing on JDSU (4.04× the country average). Demographically, the Rush Limbaugh audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Radio host
Demographics of Rush Limbaugh fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 46.9 |
| Estimated audience size | 2,432,153 |
Audience persona
The typical Rush Limbaugh fan in United States is balanced, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for JDSU.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 219,852 | 0.82× |
| Texas | 181,347 | 0.87× |
| Florida | 154,439 | 0.94× |
| New York | 119,924 | 0.88× |
| Pennsylvania | 87,864 | 1.07× |
| Ohio | 80,012 | 1.07× |
| Illinois | 79,086 | 0.98× |
| North Carolina | 77,660 | 1.06× |
| Georgia | 73,843 | 0.99× |
| Michigan | 69,562 | 1.09× |
| New Jersey | 62,024 | 1× |
| Virginia | 59,327 | 1× |
| Missouri | 55,783 | 1.42× |
| Tennessee | 50,016 | 1.03× |
| Washington | 48,785 | 1× |
| Arizona | 48,068 | 0.97× |
| Indiana | 46,655 | 1.05× |
| Massachusetts | 44,605 | 0.93× |
| Wisconsin | 41,198 | 1.13× |
| Colorado | 38,874 | 1.01× |
| Minnesota | 36,526 | 1.05× |
| Maryland | 36,434 | 0.87× |
| South Carolina | 35,056 | 0.96× |
| Alabama | 33,438 | 0.98× |
| Kentucky | 31,994 | 1.05× |
| Oregon | 30,578 | 1.1× |
| Louisiana | 30,248 | 0.96× |
| Oklahoma | 30,082 | 1.11× |
| Connecticut | 23,982 | 0.98× |
| Iowa | 23,397 | 1.17× |
| Kansas | 23,149 | 1.21× |
| Utah | 20,998 | 0.96× |
| Nevada | 20,050 | 0.85× |
| Arkansas | 19,657 | 0.98× |
| Mississippi | 16,878 | 0.84× |
| Idaho | 15,458 | 1.27× |
| Nebraska | 15,191 | 1.25× |
| West Virginia | 11,066 | 0.98× |
| New Mexico | 10,433 | 0.86× |
| New Hampshire | 9,503 | 0.99× |
| Maine | 9,493 | 1.09× |
| Washington, District of Columbia | 7,601 | 1.04× |
| Montana | 7,566 | 1.12× |
| Hawaii | 6,462 | 0.62× |
| Rhode Island | 6,151 | 0.79× |
| Delaware | 5,841 | 0.87× |
| South Dakota | 5,594 | 1× |
| North Dakota | 5,108 | 1.02× |
| Alaska | 4,386 | 0.84× |
| Vermont | 4,342 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JDSU | 4.04× | Business & Career |
| Urban Outfitters | 2.03× | Shopping |
| Elsword | 17.67× | Games |
| Grammarly | 4.76× | Business & Career |
| Nuts (film) | 5.87× | Movies & TV |
| Israel | 1.95× | Travel & Leisure |
| Noodle (Gorillaz) | 2.78× | Music & Radio |
| Grinch | 2.72× | Movies & TV |
| Jesse Plemons | 2.29× | Movies & TV |
| Nebraska Cornhuskers football | 2.3× | Sports |
| Jeep Wagoneer | 3.49× | Cars & Mobility |
| Home staging | 2.85× | Home & Garden |
| Vocal harmony | 2.41× | Music & Radio |
| INQUIRER.net | 6.44× | News |
| Historic site | 2.11× | Arts & Culture |
| Governor of Michigan | 3.54× | Politics & Society |
| NBC10 Philadelphia | 4.1× | Movies & TV |
| Wikia | 1.59× | Internet & Social Media |
| Urban horticulture | 1.67× | Home & Garden |
| Khaadi | 3.1× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.19 |
| Spirituality | BALANCE | 1.28 |
| Need for Security | CONSERVATISM | 1.21 |
| Individualism | JOY | 1.19 |
| Tradition | CONSERVATISM | 1.18 |
| Career Orientation | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.7% |
| Canada | 3.0% |
| United Kingdom | 2.1% |
See Rush Limbaugh audiences in other countries
More Radio host audiences in United States
- Sean Hannity (3,175,585)
- Laura Ingraham (2,519,182)
- Dennis Prager (791,625)
- Angela Yee (567,259)
- Michael Savage (566,733)
Frequently asked questions
How many fans does Rush Limbaugh have in United States?
Rush Limbaugh has an estimated audience of 2,432,153 people in United States, concentrated in California and Texas.
What is the gender split and age of Rush Limbaugh fans?
47.4% of Rush Limbaugh fans are female, 52.6% are male, with an average age of 46.9 years.
Which brands do Rush Limbaugh fans like most?
Rush Limbaugh fans show strongest brand affinity for JDSU (4.04×), Urban Outfitters (2.03×), and Elsword (17.67×) over the country average.
Where do Rush Limbaugh fans live in United States?
Rush Limbaugh fans in United States are most concentrated in California (reach 219,852), Texas (reach 181,347), and Florida (reach 154,439). These three regions account for the largest share of the active audience.
What other brands do Rush Limbaugh fans also like?
Beyond Rush Limbaugh itself, the audience over-indexes on Urban Outfitters (2.03×), Elsword (17.67×), Grammarly (4.76×), and Nuts (film) (5.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rush Limbaugh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.