Popularity ranking · United States

The 100 most popular Newspapers in United States

This curated ranking covers the 100 largest newspapers in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.3k newspapers tracked in United States, the 100 ranked here account for the largest measured audience reach. USA Today, Daily Mail and The New York Times lead the list with a combined estimated audience of 82M people. Across all 100 entries the average audience size is 2.9M, and the largest, USA Today, reaches around 30M people in United States. Audience size is the estimated number of unique people in United States who actively engage with each newspaper, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 The Press Democrat 1.2M 41.3 63.1% Newspaper
52 ADN (newspaper) 1.2M 35.3 0.0% Newspaper
53 Marine Corps Times 1.2M 39.8 25.6% Newspaper
54 The Standard 1.2M 34.2 49.6% Newspaper
55 Chicago Sun-Times 1.1M 47.1 52.9% Newspaper
56 Tampa Bay Times 1.1M 44.7 50.6% Newspaper
57 The Seattle Times 1.1M 43.3 53.5% Newspaper
58 Sun-Sentinel 1M 41.3 65.7% Newspaper
59 The Philadelphia Inquirer 1M 44.2 49.5% Newspaper
60 Navy Times 1M 42.5 29.2% Newspaper
61 Prothom Alo 1M 28.8 57.3% Newspaper
62 Dagens Industri 997k 38.0 82.2% Newspaper
63 The Detroit News 990k 44.4 48.1% Newspaper
64 La Gazzetta dello Sport 986k 30.6 33.5% Newspaper
65 Al-Quds (newspaper) 976k 29.3 64.1% Newspaper
66 RedEye 939k 38.7 23.0% Newspaper
67 The Daily Signal 927k 52.2 42.9% Newspaper
68 Roll Call 923k 47.2 50.7% Newspaper
69 Boston Herald 918k 49.0 44.0% Newspaper
70 Pittsburgh Post-Gazette 918k 45.4 40.2% Newspaper
71 Slobodna Bosna 905k 44.9 0.0% Newspaper
72 Portland Press Herald 900k 44.6 63.1% Newspaper
73 The Economic Times 892k 38.3 41.8% Newspaper
74 World Journal 889k 41.2 63.2% Newspaper
75 El Mundo (Colombia) 884k 34.7 40.3% Newspaper

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Frequently asked questions

How is this list of the most popular newspapers compiled?

Rascasse aggregates anonymized search-behavior signals across United States and ranks each newspaper by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest newspaper in United States?

USA Today currently leads with an estimated audience of 30M people in United States.

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