Boston Herald Audience in United States

Boston Herald has an estimated audience of 923,651 people in United States. 44.0% are female, 56.0% are male, average age 49.0. Top regions: Massachusetts, Florida, New Hampshire. Top brand affinities: Finnair, Politico, Capital One, Boston Bruins, Diane Keaton.

The average Boston Herald fan in United States is 49.0 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Florida, New Hampshire. Top brand affinities include Finnair, Politico, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Boston Herald audience skews more male with an average age of 49.0, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Boston Herald fans

Demographic split for Boston Herald audience in United States
MetricValue
Female44.0%
Male56.0%
Average age49.0
Estimated audience size923,651

Audience persona

The typical Boston Herald fan in United States is more male, around 49.0 years old, with strong Career Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Boston Herald in United States
RegionReachAffinity
Massachusetts460,61025.31×
Florida46,4050.74×
New Hampshire31,3878.62×
New York19,2920.37×
Maine14,1154.27×
Connecticut12,0911.31×
Rhode Island11,0323.75×
North Carolina6,8980.25×
California6,8660.07×
Virginia6,0380.27×
South Carolina5,4690.39×
Georgia5,1350.18×
Texas4,5940.06×
Pennsylvania3,8930.13×
Ohio3,3700.12×
New Jersey2,9960.13×
Vermont2,6111.61×
Illinois2,2520.07×
Michigan2,2130.09×
Arizona2,2070.12×
Maryland2,1110.13×
Tennessee1,5860.09×
Colorado1,5220.1×
Washington, District of Columbia1,4820.53×
Kentucky1,4280.12×
Washington1,3870.07×
Alabama1,3520.1×
Indiana1,2740.08×
Oregon1,1070.1×
Nevada1,0300.12×
Minnesota8710.07×
Hawaii8670.22×
Missouri8180.05×
Wisconsin7550.05×
Mississippi7200.09×
Idaho6050.13×
Delaware5050.2×
Louisiana4590.04×
Alaska4490.23×
Iowa3810.05×
Utah3530.04×
West Virginia3200.07×
Oklahoma2970.03×
Montana2850.11×
Kansas2740.04×
New Mexico2380.05×
Arkansas1720.02×
Nebraska1540.03×
Wyoming990.07×
South Dakota850.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boston Herald audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Politico42.97×Politics & Society
Capital One12.57×Business & Career
Boston Bruins31.43×Sports
Diane Keaton10.94×Movies & TV
Google Maps6.03×Internet & Social Media
Barbra Streisand20.1×Music & Radio
Boston Red Sox11.32×Sports
Stephen Hawking17.67×Business & Career
Billy Bob Thornton11.93×Movies & TV
William Shatner16.36×Movies & TV
Christopher Lloyd19.32×Movies & TV
Clint Eastwood11.46×Movies & TV
Diana Ross17.03×Music & Radio
Albert Einstein16.51×Technology & Electronics
CarGurus6.79×Cars & Mobility
Frank Sinatra15.44×Music & Radio
Whoopi Goldberg17.3×Movies & TV
Indeed.com4.51×Business & Career
Patrick Stewart22.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boston Herald audience
TraitClusterScore
Career OrientationPOWER1.52
Quality AwarenessPREMIUM1.43
Luxury OrientationPREMIUM1.36
Early Adopter MentalityPOWER1.27
SustainabilityBALANCE1.25
Sports ActivityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Boston Herald
CountryShare
United States93.8%
China1.0%
Germany0.9%

See Boston Herald audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Boston Herald have in United States?

Boston Herald has an estimated audience of 923,651 people in United States, concentrated in Massachusetts and Florida.

What is the gender split and age of Boston Herald fans?

44.0% of Boston Herald fans are female, 56.0% are male, with an average age of 49.0 years.

Which brands do Boston Herald fans like most?

Boston Herald fans show strongest brand affinity for Finnair (675×), Politico (42.97×), and Capital One (12.57×) over the country average.

Where do Boston Herald fans live in United States?

Boston Herald fans in United States are most concentrated in Massachusetts (reach 460,610), Florida (reach 46,405), and New Hampshire (reach 31,387). These three regions account for the largest share of the active audience.

What other brands do Boston Herald fans also like?

Beyond Boston Herald itself, the audience over-indexes on Politico (42.97×), Capital One (12.57×), Boston Bruins (31.43×), and Diane Keaton (10.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Herald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.