Rascasse Audience Intelligence

Boston Herald Audience in United States

A data profile of the people who buy, follow and care about Boston Herald in United States — modelled from more than twelve digital signal sources. Boston Herald has an estimated audience of 918,214 people in United States.

#69among Newspaper in United States#776among Website / Newspaper / Magazine in United States#178in News

The average Boston Herald fan in United States is 49.0 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Florida, New Hampshire.

Top brand affinities include Politico, Boston Bruins, Boston Red Sox, with strongest over-indexing on Politico (70.25× the country average).

Demographically, the Boston Herald audience skews more male with an average age of 49.0, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boston Herald fan in United States is more male, around 49.0 years old, with strong Quality Awareness tendencies and a notable affinity for Politico.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boston Herald profile in United States.

Audience size
918K
in United States
Gender
44.0%♀
56.0% male
Age
49.0
average years
Country rank
#25065
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Boston Herald

44.0% are female, 56.0% are male, average age 49.0.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Boston Herald audience in United States
MetricValue
Female44.0%
Male56.0%
Average age49.0
Estimated audience size918,214
Fig. 03

Age distribution

Ø 49.0
average years
Age distribution of the Boston Herald audience in United States
Age bracketShare%
16-196%
20-298%
30-3913%
40-4923%
50+49%
Fig. 04

Worldwide distribution

93.6%

of the worldwide Boston Herald audience comes from United States.

Worldwide audience distribution share by country for Boston Herald
CountryShare
United States93.6%
China1.0%
Germany0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boston Herald audience in United States is strongest.

Fig. 05

Top regions by affinity

Boston Herald fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~400K24.40×
02New Hampshire~30K9.07×
03Maine~10K4.26×
04Rhode Island~10K4.00×
05Vermont~3K1.56×
06Connecticut~10K1.33×
07South Dakota~2K0.81×
08North Dakota~2K0.81×
09Florida~50K0.72×
10Arkansas~5K0.72×
11Nebraska~3K0.67×
12Montana~2K0.63×
13Oklahoma~6K0.62×
14Alaska~1K0.60×
15New Mexico~3K0.59×
16Washington, District of Columbia~2K0.59×
17Kansas~4K0.58×
18West Virginia~2K0.55×
19Delaware~1K0.50×
20Louisiana~6K0.48×
21Iowa~4K0.48×
22Mississippi~4K0.47×
23Utah~4K0.46×
24Idaho~2K0.46×
25South Carolina~6K0.45×
26Hawaii~2K0.45×
27Missouri~5K0.37×
28New York~20K0.34×
29Wisconsin~5K0.33×
30Nevada~3K0.33×
31Alabama~4K0.32×
32Kentucky~4K0.32×
33Minnesota~4K0.30×
34Oregon~3K0.30×
35Virginia~7K0.29×
36North Carolina~8K0.28×
37Indiana~5K0.28×
38Tennessee~5K0.26×
39Colorado~4K0.25×
40Maryland~4K0.24×
41Arizona~4K0.23×
42Washington~4K0.23×
43Michigan~5K0.22×
44Georgia~6K0.21×
45New Jersey~5K0.21×
46Ohio~6K0.20×
47Pennsylvania~6K0.19×
48Illinois~6K0.18×
49Texas~10K0.12×
50California~10K0.11×
Fig. 06

Affinity by region

Affinity by region — Boston Herald, United States
0.11×1.00×24.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boston Herald audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boston Herald audience
#·InterestCategoryAffinity×
01PoliticoPolitics & Society70.25×
02Boston BruinsSports26.94×
03New England RevolutionSports23.10×
04Porsche BoxsterCars & Mobility22.86×
05Florida PanthersSports12.97×
06Boston Red SoxSports6.70×
07Tom BradySports6.30×
08Tabloid (newspaper format)Literature5.96×
09LotteryGames5.49×
10Weather forecastingHome & Garden5.27×
11Sustainable energyHome & Garden5.01×
12Renewable energyBusiness & Career4.55×
13FedExBusiness & Career4.26×
14QVCMovies & TV4.02×
15Mortgage loansBusiness & Career3.31×
16Trader Joe'sShopping2.71×
17TMZInternet & Social Media2.30×
18AirbnbTravel & Leisure2.08×
19PinterestInternet & Social Media1.94×
20McDonald'sFood & Beverages1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boston Herald audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boston Herald audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.34×
Family OrientationCONSERVATISM2.14×
Career OrientationPOWER1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boston Herald audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.54×
MindfulnessBALANCE0.77×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boston Herald have in United States?

Boston Herald has an estimated audience of 918,214 people in United States, concentrated in Massachusetts and Florida.

02

What is the gender split and age of Boston Herald fans?

44.0% of Boston Herald fans are female, 56.0% are male, with an average age of 49.0 years.

03

Which brands do Boston Herald fans like most?

Boston Herald fans show strongest brand affinity for Politico (70.25×), Boston Bruins (26.94×), and Boston Red Sox (6.7×) over the country average.

04

Where do Boston Herald fans live in United States?

Boston Herald fans in United States are most concentrated in Massachusetts (reach ~400K), Florida (reach ~50K), and New Hampshire (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Boston Herald fans also like?

Beyond Boston Herald itself, the audience over-indexes on Boston Bruins (26.94×), Boston Red Sox (6.7×), FedEx (4.26×), and Mortgage loans (3.31×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Herald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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