A data profile of the people who buy, follow and care about Roll Call in United States — modelled from more than twelve digital signal sources. Roll Call has an estimated audience of 922,614 people in United States.
The average Roll Call fan in United States is 47.2 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Pennsylvania, Texas.
Top brand affinities include Politico, Nonprofit organization, Freedom of speech, with strongest over-indexing on Politico (11.92× the country average).
Demographically, the Roll Call audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Roll Call fan in United States is balanced, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Politico.
The key figures that characterise the Roll Call profile in United States.
50.7% are female, 49.3% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 47.2 |
| Estimated audience size | 922,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 10% | |
| 30-39 | 13% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Roll Call audience comes from United States.
| Country | Share |
|---|---|
| United States | 71.4% |
| Philippines | 3.2% |
| China | 3.1% |
Where the Roll Call audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~30K | 9.93× | |
| 02 | Alabama | ~30K | 2.65× | |
| 03 | Pennsylvania | ~80K | 2.58× | |
| 04 | Virginia | ~30K | 1.53× | |
| 05 | Maryland | ~20K | 1.44× | |
| 06 | Vermont | ~2K | 1.01× | |
| 07 | California | ~100K | 0.99× | |
| 08 | Mississippi | ~7K | 0.97× | |
| 09 | Arkansas | ~7K | 0.97× | |
| 10 | Connecticut | ~9K | 0.95× | |
| 11 | New York | ~50K | 0.93× | |
| 12 | Massachusetts | ~20K | 0.91× | |
| 13 | Maine | ~3K | 0.90× | |
| 14 | Nebraska | ~4K | 0.89× | |
| 15 | Alaska | ~2K | 0.87× | |
| 16 | New Hampshire | ~3K | 0.85× | |
| 17 | New Jersey | ~20K | 0.83× | |
| 18 | North Dakota | ~2K | 0.83× | |
| 19 | Georgia | ~20K | 0.82× | |
| 20 | Washington | ~20K | 0.82× | |
| 21 | Rhode Island | ~2K | 0.81× | |
| 22 | Delaware | ~2K | 0.81× | |
| 23 | South Dakota | ~2K | 0.81× | |
| 24 | Illinois | ~20K | 0.80× | |
| 25 | Oregon | ~8K | 0.80× | |
| 26 | Tennessee | ~10K | 0.79× | |
| 27 | Hawaii | ~3K | 0.79× | |
| 28 | Michigan | ~20K | 0.77× | |
| 29 | Montana | ~2K | 0.77× | |
| 30 | Idaho | ~3K | 0.76× | |
| 31 | West Virginia | ~3K | 0.75× | |
| 32 | Ohio | ~20K | 0.74× | |
| 33 | Kansas | ~5K | 0.74× | |
| 34 | Indiana | ~10K | 0.73× | |
| 35 | Colorado | ~10K | 0.73× | |
| 36 | South Carolina | ~10K | 0.73× | |
| 37 | Wisconsin | ~10K | 0.72× | |
| 38 | Louisiana | ~8K | 0.72× | |
| 39 | North Carolina | ~20K | 0.71× | |
| 40 | New Mexico | ~3K | 0.71× | |
| 41 | Kentucky | ~8K | 0.70× | |
| 42 | Utah | ~6K | 0.70× | |
| 43 | Iowa | ~5K | 0.70× | |
| 44 | Minnesota | ~9K | 0.69× | |
| 45 | Nevada | ~6K | 0.68× | |
| 46 | Missouri | ~10K | 0.67× | |
| 47 | Texas | ~50K | 0.66× | |
| 48 | Oklahoma | ~7K | 0.65× | |
| 49 | Florida | ~40K | 0.64× | |
| 50 | Arizona | ~10K | 0.61× |
The strongest cross-interests of the Roll Call audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | War on Terror | Politics & Society | 13.19× | ||
| 02 | Politico | Politics & Society | 11.92× | ||
| 03 | Karl Marx | Literature | 10.50× | ||
| 04 | Freedom of speech | Politics & Society | 10.19× | ||
| 05 | Individualism | Politics & Society | 5.53× | ||
| 06 | Public administration | Business & Career | 4.83× | ||
| 07 | Charitable organization | Politics & Society | 3.71× | ||
| 08 | Rail transport | Travel & Leisure | 3.33× | ||
| 09 | Health insurance | Business & Career | 3.01× | ||
| 10 | Tradition | Politics & Society | 2.99× | ||
| 11 | Life insurance | Business & Career | 2.95× | ||
| 12 | Nonprofit organization | Politics & Society | 2.90× | ||
| 13 | Philanthropy | Arts & Culture | 2.80× | ||
| 14 | Pharmacy | Business & Career | 2.56× | ||
| 15 | Genetics | Kids & Family | 2.33× | ||
| 16 | Fox News Channel | Movies & TV | 2.27× | ||
| 17 | American Airlines | Travel & Leisure | 2.20× | ||
| 18 | Donald Trump | Politics & Society | 1.93× | ||
| 19 | Health care | Business & Career | 1.68× | ||
| 20 | CNN | Movies & TV | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 6.83× | |
| Individualism | JOY | 3.68× | |
| Community Orientation | OPEN | 2.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.52× | |
| Luxury Orientation | PREMIUM | 0.57× | |
| Design Affinity | PREMIUM | 0.60× |
Roll Call has an estimated audience of 922,614 people in United States, concentrated in California and Pennsylvania.
50.7% of Roll Call fans are female, 49.3% are male, with an average age of 47.2 years.
Roll Call fans show strongest brand affinity for Politico (11.92×), Nonprofit organization (2.9×), and Freedom of speech (10.19×) over the country average.
Roll Call fans in United States are most concentrated in California (reach ~100K), Pennsylvania (reach ~80K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Roll Call itself, the audience over-indexes on Nonprofit organization (2.9×), Freedom of speech (10.19×), Donald Trump (1.93×), and Charitable organization (3.71×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Roll Call. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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