RedEye Audience in United States
RedEye has an estimated audience of 998,414 people in United States. 23.0% are female, 77.0% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: CarGurus, Google Maps, Enterprise Rent-A-Car, Indeed.com, Capital One.
The average RedEye fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CarGurus, Google Maps, Enterprise Rent-A-Car, with strongest over-indexing on CarGurus (6.98× the country average). Demographically, the RedEye audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of RedEye fans
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 38.7 |
| Estimated audience size | 998,414 |
Audience persona
The typical RedEye fan in United States is more male, around 38.7 years old, with strong Family Orientation tendencies and a notable affinity for CarGurus.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 134,515 | 1.23× |
| Texas | 95,524 | 1.11× |
| Florida | 73,870 | 1.09× |
| New York | 71,631 | 1.28× |
| Illinois | 36,504 | 1.1× |
| North Carolina | 33,503 | 1.12× |
| Georgia | 32,704 | 1.06× |
| Ohio | 32,520 | 1.06× |
| Pennsylvania | 32,483 | 0.97× |
| Virginia | 28,681 | 1.18× |
| New Jersey | 28,660 | 1.13× |
| Michigan | 25,941 | 0.99× |
| Massachusetts | 21,982 | 1.12× |
| Washington | 20,915 | 1.04× |
| Arizona | 20,303 | 1× |
| Tennessee | 19,747 | 0.99× |
| Wisconsin | 19,090 | 1.27× |
| Indiana | 18,004 | 0.99× |
| Maryland | 16,623 | 0.97× |
| Missouri | 14,733 | 0.92× |
| Colorado | 14,157 | 0.9× |
| South Carolina | 13,806 | 0.92× |
| Minnesota | 13,345 | 0.93× |
| Alabama | 13,194 | 0.95× |
| Kentucky | 13,041 | 1.04× |
| Oregon | 13,005 | 1.14× |
| Louisiana | 12,960 | 1.01× |
| Oklahoma | 11,114 | 1× |
| Connecticut | 10,004 | 1× |
| Nevada | 9,716 | 1.01× |
| Utah | 9,331 | 1.04× |
| Mississippi | 7,768 | 0.94× |
| Arkansas | 7,674 | 0.93× |
| Iowa | 7,415 | 0.9× |
| Kansas | 7,319 | 0.93× |
| Idaho | 6,459 | 1.29× |
| New Mexico | 5,326 | 1.06× |
| Hawaii | 5,046 | 1.18× |
| Nebraska | 4,795 | 0.96× |
| West Virginia | 4,246 | 0.91× |
| New Hampshire | 3,407 | 0.87× |
| Washington, District of Columbia | 3,159 | 1.05× |
| Maine | 3,062 | 0.86× |
| Rhode Island | 2,748 | 0.86× |
| Delaware | 2,293 | 0.83× |
| Montana | 2,165 | 0.78× |
| South Dakota | 2,084 | 0.9× |
| Alaska | 1,927 | 0.9× |
| North Dakota | 1,822 | 0.89× |
| Vermont | 1,259 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CarGurus | 6.98× | Cars & Mobility |
| Google Maps | 4.16× | Internet & Social Media |
| Enterprise Rent-A-Car | 6.19× | Cars & Mobility |
| Indeed.com | 3.65× | Business & Career |
| Capital One | 3.32× | Business & Career |
| Honda Accord | 10.97× | Cars & Mobility |
| Hatchback | 6.36× | Cars & Mobility |
| Carcare | 7.16× | Cars & Mobility |
| AutoZone | 2.61× | Cars & Mobility |
| Houston Astros | 5.19× | Sports |
| Supercharger | 9.24× | Cars & Mobility |
| Toyota Supra | 9.07× | Cars & Mobility |
| Google News | 3.43× | News |
| Used car | 2.81× | Cars & Mobility |
| Family car | 5.93× | Cars & Mobility |
| Honda Civic | 6.5× | Cars & Mobility |
| Auto show | 5.68× | Cars & Mobility |
| Subaru Impreza | 10.89× | Cars & Mobility |
| Kia Sportage | 11.66× | Cars & Mobility |
| Carvana | 3.53× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.85 |
| Luxury Orientation | PREMIUM | 1.64 |
| Risk Appetite | THRILL | 1.61 |
| Early Adopter Mentality | POWER | 1.6 |
| Need for Security | CONSERVATISM | 1.45 |
| LGBTQ+ Identity | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.2% |
| Japan | 16.6% |
| Germany | 12.4% |
See RedEye audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does RedEye have in United States?
RedEye has an estimated audience of 998,414 people in United States, concentrated in California and Texas.
What is the gender split and age of RedEye fans?
23.0% of RedEye fans are female, 77.0% are male, with an average age of 38.7 years.
Which brands do RedEye fans like most?
RedEye fans show strongest brand affinity for CarGurus (6.98×), Google Maps (4.16×), and Enterprise Rent-A-Car (6.19×) over the country average.
Where do RedEye fans live in United States?
RedEye fans in United States are most concentrated in California (reach 134,515), Texas (reach 95,524), and Florida (reach 73,870). These three regions account for the largest share of the active audience.
What other brands do RedEye fans also like?
Beyond RedEye itself, the audience over-indexes on Google Maps (4.16×), Enterprise Rent-A-Car (6.19×), Indeed.com (3.65×), and Capital One (3.32×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for RedEye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.