RedEye Audience in United States

RedEye logo

RedEye has an estimated audience of 998,414 people in United States. 23.0% are female, 77.0% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: N1 road (South Africa), Hammock camping, Hipster, Iowa Hawkeyes, Hog Hunting.

The average RedEye fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include N1 road (South Africa), Hammock camping, Hipster, with strongest over-indexing on N1 road (South Africa) (5.12× the country average). Demographically, the RedEye audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of RedEye fans

Demographic split for RedEye audience in United States
MetricValue
Female23.0%
Male77.0%
Average age38.7
Estimated audience size998,414

Audience persona

The typical RedEye fan in United States is more male, around 38.7 years old, with strong Family Orientation tendencies and a notable affinity for N1 road (South Africa).

Top regions in United States

Top regions ranked by reach for RedEye in United States
RegionReachAffinity
California134,5151.23×
Texas95,5241.11×
Florida73,8701.09×
New York71,6311.28×
Illinois36,5041.1×
North Carolina33,5031.12×
Georgia32,7041.06×
Ohio32,5201.06×
Pennsylvania32,4830.97×
Virginia28,6811.18×
New Jersey28,6601.13×
Michigan25,9410.99×
Massachusetts21,9821.12×
Washington20,9151.04×
Arizona20,3031×
Tennessee19,7470.99×
Wisconsin19,0901.27×
Indiana18,0040.99×
Maryland16,6230.97×
Missouri14,7330.92×
Colorado14,1570.9×
South Carolina13,8060.92×
Minnesota13,3450.93×
Alabama13,1940.95×
Kentucky13,0411.04×
Oregon13,0051.14×
Louisiana12,9601.01×
Oklahoma11,1141×
Connecticut10,0041×
Nevada9,7161.01×
Utah9,3311.04×
Mississippi7,7680.94×
Arkansas7,6740.93×
Iowa7,4150.9×
Kansas7,3190.93×
Idaho6,4591.29×
New Mexico5,3261.06×
Hawaii5,0461.18×
Nebraska4,7950.96×
West Virginia4,2460.91×
New Hampshire3,4070.87×
Washington, District of Columbia3,1591.05×
Maine3,0620.86×
Rhode Island2,7480.86×
Delaware2,2930.83×
Montana2,1650.78×
South Dakota2,0840.9×
Alaska1,9270.9×
North Dakota1,8220.89×
Vermont1,2590.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RedEye audience
BrandAffinityCategory
N1 road (South Africa)5.12×Travel & Leisure
Hammock camping8.61×Travel & Leisure
Hipster10.97×Politics & Society
Iowa Hawkeyes8.2×Sports
Hog Hunting3.13×Sports
Wikia2.87×Internet & Social Media
Urban Outfitters1.55×Shopping
Arrietty11.66×Movies & TV
Acoustic music3.58×Music & Radio
Notre Dame Fighting Irish football3.82×Sports
Bank account1.78×Business & Career
Elsword11.66×Games
Naperville, Illinois5.5×Travel & Leisure
Eden Lake5.59×Movies & TV
Omaha Storm Chasers11.66×Sports
ENA (Emergency Nurses Association)7×Health
Vocal harmony2.59×Music & Radio
Keith Stanfield3.5×Movies & TV
Urban horticulture1.9×Home & Garden
Kendra Scott1.53×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RedEye audience
TraitClusterScore
Family OrientationCONSERVATISM1.85
Luxury OrientationPREMIUM1.64
Risk AppetiteTHRILL1.61
Early Adopter MentalityPOWER1.6
Need for SecurityCONSERVATISM1.45
LGBTQ+ IdentityOPEN1.44

Worldwide distribution

Worldwide audience distribution share by country for RedEye
CountryShare
United States31.2%
Japan16.6%
Germany12.4%

See RedEye audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does RedEye have in United States?

RedEye has an estimated audience of 998,414 people in United States, concentrated in California and Texas.

What is the gender split and age of RedEye fans?

23.0% of RedEye fans are female, 77.0% are male, with an average age of 38.7 years.

Which brands do RedEye fans like most?

RedEye fans show strongest brand affinity for N1 road (South Africa) (5.12×), Hammock camping (8.61×), and Hipster (10.97×) over the country average.

Where do RedEye fans live in United States?

RedEye fans in United States are most concentrated in California (reach 134,515), Texas (reach 95,524), and Florida (reach 73,870). These three regions account for the largest share of the active audience.

What other brands do RedEye fans also like?

Beyond RedEye itself, the audience over-indexes on Hammock camping (8.61×), Hipster (10.97×), Iowa Hawkeyes (8.2×), and Hog Hunting (3.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RedEye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.