Rascasse Audience Intelligence

The Seattle Times Audience in United States

A data profile of the people who buy, follow and care about The Seattle Times in United States — modelled from more than twelve digital signal sources. The Seattle Times has an estimated audience of 1,079,033 people in United States.

#57among Newspaper in United States#697among Website / Newspaper / Magazine in United States#157in News

The average The Seattle Times fan in United States is 43.3 years old, balanced, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Drudge Report, Seattle Seahawks, New York Post, with strongest over-indexing on Drudge Report (6.5× the country average).

Demographically, the The Seattle Times audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Seattle Times fan in United States is balanced, around 43.3 years old, with strong Risk Appetite tendencies and a notable affinity for Drudge Report.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Seattle Times profile in United States.

Audience size
1.1M
in United States
Gender
53.5%♀
46.5% male
Age
43.3
average years
Country rank
#22515
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Seattle Times

53.5% are female, 46.5% are male, average age 43.3.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for The Seattle Times audience in United States
MetricValue
Female53.5%
Male46.5%
Average age43.3
Estimated audience size1,079,033
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the The Seattle Times audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

96.0%

of the worldwide The Seattle Times audience comes from United States.

Worldwide audience distribution share by country for The Seattle Times
CountryShare
United States96.0%
Canada0.8%
China0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Seattle Times audience in United States is strongest.

Fig. 05

Top regions by affinity

The Seattle Times fans by region: top regions in United States
#RegionReachAffinity×
01Washington~700K32.38×
02Alaska~4K1.82×
03Oregon~20K1.64×
04Montana~4K1.33×
05Idaho~6K1.15×
06Hawaii~5K1.03×
07New Mexico~5K0.92×
08Vermont~2K0.89×
09North Dakota~2K0.88×
10South Dakota~2K0.87×
11West Virginia~4K0.85×
12Rhode Island~3K0.85×
13New Hampshire~4K0.83×
14Maine~3K0.83×
15Delaware~2K0.83×
16Arizona~20K0.82×
17Arkansas~7K0.82×
18Washington, District of Columbia~3K0.82×
19Louisiana~10K0.81×
20Nebraska~4K0.81×
21Oklahoma~9K0.79×
22Iowa~7K0.79×
23Alabama~10K0.78×
24Kentucky~10K0.78×
25Mississippi~7K0.78×
26Connecticut~8K0.74×
27Kansas~6K0.74×
28Missouri~10K0.67×
29Minnesota~10K0.66×
30Nevada~7K0.66×
31Utah~6K0.66×
32Tennessee~10K0.64×
33South Carolina~10K0.63×
34Maryland~10K0.62×
35Indiana~10K0.61×
36Michigan~20K0.58×
37Wisconsin~9K0.58×
38Colorado~10K0.57×
39New Jersey~20K0.56×
40Georgia~20K0.55×
41North Carolina~20K0.55×
42Virginia~10K0.54×
43Massachusetts~10K0.52×
44Ohio~20K0.48×
45Pennsylvania~20K0.47×
46California~50K0.45×
47Illinois~20K0.45×
48Florida~30K0.38×
49New York~20K0.34×
50Texas~30K0.32×
Fig. 06

Affinity by region

Affinity by region — The Seattle Times, United States
0.32×1.00×32.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Seattle Times audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Seattle Times audience
#·InterestCategoryAffinity×
01Seattle Sounders FCSports16.22×
02Tesla Model XCars & Mobility7.24×
03Drudge ReportSports6.50×
04PoliticoPolitics & Society6.14×
05Seattle SeahawksSports5.79×
06New York PostNews5.28×
07Fred MeyerShopping3.62×
08PatagoniaFashion & Accessoires3.32×
09CrowdfundingBusiness & Career3.09×
10The Washington PostNews2.98×
11Sustainable energyHome & Garden2.78×
12Online newspaperNews2.72×
13CBS NewsMovies & TV2.38×
14Trader Joe'sShopping2.18×
15RedditInternet & Social Media1.91×
16IKEAHome & Garden1.87×
17PowerballGames1.84×
18GeneticsKids & Family1.80×
19AirbnbTravel & Leisure1.78×
20Nonprofit organizationPolitics & Society1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Seattle Times audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Seattle Times audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.92×
Early Adopter MentalityPOWER1.91×
SustainabilityBALANCE1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Seattle Times audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.83×
ExtroversionTHRILL0.83×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Seattle Times have in United States?

The Seattle Times has an estimated audience of 1,079,033 people in United States, concentrated in Washington and California.

02

What is the gender split and age of The Seattle Times fans?

53.5% of The Seattle Times fans are female, 46.5% are male, with an average age of 43.3 years.

03

Which brands do The Seattle Times fans like most?

The Seattle Times fans show strongest brand affinity for Drudge Report (6.5×), Seattle Seahawks (5.79×), and New York Post (5.28×) over the country average.

04

Where do The Seattle Times fans live in United States?

The Seattle Times fans in United States are most concentrated in Washington (reach ~700K), California (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Seattle Times fans also like?

Beyond The Seattle Times itself, the audience over-indexes on Seattle Seahawks (5.79×), New York Post (5.28×), Politico (6.14×), and Trader Joe's (2.18×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Seattle Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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