The Seattle Times Audience in United States

The Seattle Times logo

The Seattle Times has an estimated audience of 1,065,153 people in United States. 53.5% are female, 46.5% are male, average age 43.3. Top regions: Washington, California, Oregon. Top brand affinities: Product design, UK garage, Stamp collecting, Necktie, Janitor.

The average The Seattle Times fan in United States is 43.3 years old, balanced, and lives primarily in Washington. The audience is concentrated in Washington, California, Oregon. Top brand affinities include Product design, UK garage, Stamp collecting, with strongest over-indexing on Product design (2.48× the country average). Demographically, the The Seattle Times audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Seattle Times fans

Demographic split for The Seattle Times audience in United States
MetricValue
Female53.5%
Male46.5%
Average age43.3
Estimated audience size1,065,153

Audience persona

The typical The Seattle Times fan in United States is balanced, around 43.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for The Seattle Times in United States
RegionReachAffinity
Washington721,05933.75×
California45,0440.38×
Oregon19,3841.59×
Texas19,0520.21×
Arizona16,8480.77×
New York10,6200.18×
Florida7,5900.11×
Idaho6,0961.14×
Hawaii5,3011.16×
New Mexico5,0270.94×
Mississippi4,5110.51×
Alaska4,3071.89×
Colorado4,0120.24×
Ohio3,9830.12×
Illinois3,8690.11×
Pennsylvania3,7120.1×
Massachusetts3,5510.17×
Montana3,3871.15×
Nevada3,3850.33×
Wisconsin3,3700.21×
Virginia3,1030.12×
North Carolina2,9080.09×
New Jersey2,8180.1×
Indiana2,8150.14×
Georgia2,8130.09×
Utah2,5910.27×
Michigan2,3790.09×
Tennessee2,3440.11×
Washington, District of Columbia2,2640.71×
Maryland2,1680.12×
South Carolina2,0870.13×
Missouri1,8170.11×
Minnesota1,6020.1×
Connecticut1,2950.12×
Louisiana1,1850.09×
Oklahoma1,1580.1×
Kentucky1,1390.09×
Kansas1,0940.13×
Arkansas1,0930.12×
Alabama1,0180.07×
West Virginia1,0160.2×
Iowa9650.11×
South Dakota8720.35×
North Dakota8490.39×
New Hampshire8370.2×
Wyoming8220.52×
Nebraska8190.15×
Rhode Island8080.24×
Maine8080.21×
Vermont7950.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Seattle Times audience
BrandAffinityCategory
Product design2.48×Business & Career
UK garage4.7×Music & Radio
Stamp collecting1.9×Home & Garden
Necktie2×Fashion & Accessoires
Janitor2.43×Home & Garden
Colorado River2.43×Travel & Leisure
Embroidery Library5.81×Home & Garden
Nantes3.59×Travel & Leisure
Atkins diet1.87×Health
Albany County, New York3.84×Travel & Leisure
Isometric exercise2.6×Sports
Business English1.55×Business & Career
Solo climbing1.82×Sports
Tipsy Elves2.53×Shopping
Highland games2.23×Sports
Mariel Hemingway2.46×Fashion & Accessoires
Fox 13 News1.52×Movies & TV
Houston County, Georgia6.3×Travel & Leisure
Grover Cleveland1.83×Politics & Society
Igor Stravinsky3.96×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Seattle Times audience
TraitClusterScore
Early Adopter MentalityPOWER1.55
Risk AppetiteTHRILL1.48
SustainabilityBALANCE1.45
TravellingTHRILL1.19
Sports ActivityPOWER1.14
Design AffinityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for The Seattle Times
CountryShare
United States95.9%
Canada0.8%
China0.7%

See The Seattle Times audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Seattle Times have in United States?

The Seattle Times has an estimated audience of 1,065,153 people in United States, concentrated in Washington and California.

What is the gender split and age of The Seattle Times fans?

53.5% of The Seattle Times fans are female, 46.5% are male, with an average age of 43.3 years.

Which brands do The Seattle Times fans like most?

The Seattle Times fans show strongest brand affinity for Product design (2.48×), UK garage (4.7×), and Stamp collecting (1.9×) over the country average.

Where do The Seattle Times fans live in United States?

The Seattle Times fans in United States are most concentrated in Washington (reach 721,059), California (reach 45,044), and Oregon (reach 19,384). These three regions account for the largest share of the active audience.

What other brands do The Seattle Times fans also like?

Beyond The Seattle Times itself, the audience over-indexes on UK garage (4.7×), Stamp collecting (1.9×), Necktie (2×), and Janitor (2.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Seattle Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.