The Seattle Times Audience in United States

The Seattle Times logo

The Seattle Times has an estimated audience of 1,065,153 people in United States. 53.5% are female, 46.5% are male, average age 43.3. Top regions: Washington, California, Oregon. Top brand affinities: Seattle Seahawks, Drudge Report, New York Post, Politico, Singer-songwriter.

The average The Seattle Times fan in United States is 43.3 years old, balanced, and lives primarily in Washington. The audience is concentrated in Washington, California, Oregon. Top brand affinities include Seattle Seahawks, Drudge Report, New York Post, with strongest over-indexing on Seattle Seahawks (7.21× the country average). Demographically, the The Seattle Times audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Seattle Times fans

Demographic split for The Seattle Times audience in United States
MetricValue
Female53.5%
Male46.5%
Average age43.3
Estimated audience size1,065,153

Audience persona

The typical The Seattle Times fan in United States is balanced, around 43.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Seattle Seahawks.

Top regions in United States

Top regions ranked by reach for The Seattle Times in United States
RegionReachAffinity
Washington721,05933.75×
California45,0440.38×
Oregon19,3841.59×
Texas19,0520.21×
Arizona16,8480.77×
New York10,6200.18×
Florida7,5900.11×
Idaho6,0961.14×
Hawaii5,3011.16×
New Mexico5,0270.94×
Mississippi4,5110.51×
Alaska4,3071.89×
Colorado4,0120.24×
Ohio3,9830.12×
Illinois3,8690.11×
Pennsylvania3,7120.1×
Massachusetts3,5510.17×
Montana3,3871.15×
Nevada3,3850.33×
Wisconsin3,3700.21×
Virginia3,1030.12×
North Carolina2,9080.09×
New Jersey2,8180.1×
Indiana2,8150.14×
Georgia2,8130.09×
Utah2,5910.27×
Michigan2,3790.09×
Tennessee2,3440.11×
Washington, District of Columbia2,2640.71×
Maryland2,1680.12×
South Carolina2,0870.13×
Missouri1,8170.11×
Minnesota1,6020.1×
Connecticut1,2950.12×
Louisiana1,1850.09×
Oklahoma1,1580.1×
Kentucky1,1390.09×
Kansas1,0940.13×
Arkansas1,0930.12×
Alabama1,0180.07×
West Virginia1,0160.2×
Iowa9650.11×
South Dakota8720.35×
North Dakota8490.39×
New Hampshire8370.2×
Wyoming8220.52×
Nebraska8190.15×
Rhode Island8080.24×
Maine8080.21×
Vermont7950.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Seattle Times audience
BrandAffinityCategory
Seattle Seahawks7.21×Sports
Drudge Report6.3×Sports
New York Post4.43×News
Politico5.16×Politics & Society
Singer-songwriter2.08×Music & Radio
Powerball2.03×Games
Patagonia3.96×Fashion & Accessoires
Wells Fargo1.5×Business & Career
Fred Meyer3.49×Shopping
Kroger1.68×Food & Beverages
Bored Panda3.76×Internet & Social Media
Seattle Sounders FC10.65×Sports
Chase (bank)1.69×Business & Career
Alaska Airlines2.64×Travel & Leisure
Real property1.87×Home & Garden
Made in USA1.97×Business & Career
CBS News2.01×Movies & TV
Tesla Model X5.98×Cars & Mobility
Microblogging2.8×Technology & Electronics
The Washington Post2.25×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Seattle Times audience
TraitClusterScore
Early Adopter MentalityPOWER1.55
Risk AppetiteTHRILL1.48
SustainabilityBALANCE1.45
TravellingTHRILL1.19
Sports ActivityPOWER1.14
Design AffinityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for The Seattle Times
CountryShare
United States95.9%
Canada0.8%
China0.7%

See The Seattle Times audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Seattle Times have in United States?

The Seattle Times has an estimated audience of 1,065,153 people in United States, concentrated in Washington and California.

What is the gender split and age of The Seattle Times fans?

53.5% of The Seattle Times fans are female, 46.5% are male, with an average age of 43.3 years.

Which brands do The Seattle Times fans like most?

The Seattle Times fans show strongest brand affinity for Seattle Seahawks (7.21×), Drudge Report (6.3×), and New York Post (4.43×) over the country average.

Where do The Seattle Times fans live in United States?

The Seattle Times fans in United States are most concentrated in Washington (reach 721,059), California (reach 45,044), and Oregon (reach 19,384). These three regions account for the largest share of the active audience.

What other brands do The Seattle Times fans also like?

Beyond The Seattle Times itself, the audience over-indexes on Drudge Report (6.3×), New York Post (4.43×), Politico (5.16×), and Singer-songwriter (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Seattle Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.