A data profile of the people who buy, follow and care about Navy Times in United States — modelled from more than twelve digital signal sources. Navy Times has an estimated audience of 1,010,965 people in United States.
The average Navy Times fan in United States is 42.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Virginia, Florida.
Top brand affinities include Politico, Drudge Report, FlightAware, with strongest over-indexing on Politico (7.96× the country average).
Demographically, the Navy Times audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Navy Times fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Politico.
The key figures that characterise the Navy Times profile in United States.
29.2% are female, 70.8% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 42.5 |
| Estimated audience size | 1,010,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 18% | |
| 50+ | 35% |
Where the Navy Times audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~20K | 5.45× | |
| 02 | Virginia | ~100K | 4.72× | |
| 03 | Rhode Island | ~10K | 3.37× | |
| 04 | Washington | ~60K | 2.99× | |
| 05 | Kansas | ~20K | 2.32× | |
| 06 | Maine | ~7K | 1.78× | |
| 07 | Washington, District of Columbia | ~5K | 1.66× | |
| 08 | Maryland | ~30K | 1.55× | |
| 09 | Illinois | ~40K | 1.30× | |
| 10 | Florida | ~80K | 1.11× | |
| 11 | Mississippi | ~9K | 1.11× | |
| 12 | California | ~100K | 1.09× | |
| 13 | New Mexico | ~5K | 1.02× | |
| 14 | South Carolina | ~20K | 0.98× | |
| 15 | Vermont | ~2K | 0.98× | |
| 16 | Connecticut | ~10K | 0.96× | |
| 17 | Alabama | ~10K | 0.88× | |
| 18 | Alaska | ~2K | 0.87× | |
| 19 | Montana | ~2K | 0.86× | |
| 20 | Tennessee | ~20K | 0.83× | |
| 21 | South Dakota | ~2K | 0.83× | |
| 22 | New Hampshire | ~3K | 0.82× | |
| 23 | North Dakota | ~2K | 0.79× | |
| 24 | Nebraska | ~4K | 0.77× | |
| 25 | Delaware | ~2K | 0.75× | |
| 26 | North Carolina | ~20K | 0.72× | |
| 27 | West Virginia | ~3K | 0.71× | |
| 28 | Idaho | ~4K | 0.69× | |
| 29 | Nevada | ~7K | 0.68× | |
| 30 | Oklahoma | ~8K | 0.66× | |
| 31 | Massachusetts | ~10K | 0.63× | |
| 32 | Missouri | ~10K | 0.63× | |
| 33 | Oregon | ~7K | 0.61× | |
| 34 | Arizona | ~10K | 0.60× | |
| 35 | Arkansas | ~5K | 0.60× | |
| 36 | Georgia | ~20K | 0.57× | |
| 37 | Louisiana | ~8K | 0.57× | |
| 38 | Colorado | ~9K | 0.56× | |
| 39 | Michigan | ~10K | 0.55× | |
| 40 | Iowa | ~5K | 0.55× | |
| 41 | Kentucky | ~7K | 0.53× | |
| 42 | Utah | ~5K | 0.51× | |
| 43 | Wisconsin | ~8K | 0.50× | |
| 44 | Minnesota | ~7K | 0.47× | |
| 45 | Texas | ~40K | 0.46× | |
| 46 | New York | ~30K | 0.46× | |
| 47 | Pennsylvania | ~20K | 0.46× | |
| 48 | Indiana | ~9K | 0.46× | |
| 49 | New Jersey | ~10K | 0.43× | |
| 50 | Ohio | ~10K | 0.42× |
The strongest cross-interests of the Navy Times audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bushido | Music & Radio | 20.00× | ||
| 02 | FlightAware | Travel & Leisure | 8.29× | ||
| 03 | Politico | Politics & Society | 7.96× | ||
| 04 | International education | Business & Career | 7.20× | ||
| 05 | Drudge Report | Sports | 5.91× | ||
| 06 | Public security | Politics & Society | 5.32× | ||
| 07 | New York Post | News | 3.62× | ||
| 08 | Atlanta Braves | Sports | 3.47× | ||
| 09 | Renewable energy | Business & Career | 3.43× | ||
| 10 | Sustainable energy | Home & Garden | 3.38× | ||
| 11 | FedEx | Business & Career | 2.99× | ||
| 12 | Solar energy | Home & Garden | 2.73× | ||
| 13 | Online newspaper | News | 2.62× | ||
| 14 | Innovation | Business & Career | 2.27× | ||
| 15 | Fox News Channel | Movies & TV | 1.94× | ||
| 16 | Menards | Home & Garden | 1.88× | ||
| 17 | Mortgage loans | Business & Career | 1.68× | ||
| 18 | Nonprofit organization | Politics & Society | 1.62× | ||
| 19 | Donald Trump | Politics & Society | 1.61× | ||
| 20 | CNN | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 26.78× | |
| Individualism | JOY | 2.15× | |
| Risk Appetite | THRILL | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Design Affinity | PREMIUM | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Navy Times has an estimated audience of 1,010,965 people in United States, concentrated in California and Virginia.
29.2% of Navy Times fans are female, 70.8% are male, with an average age of 42.5 years.
Navy Times fans show strongest brand affinity for Politico (7.96×), Drudge Report (5.91×), and FlightAware (8.29×) over the country average.
Navy Times fans in United States are most concentrated in California (reach ~100K), Virginia (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Navy Times itself, the audience over-indexes on Drudge Report (5.91×), FlightAware (8.29×), Donald Trump (1.61×), and FedEx (2.99×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Navy Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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