Navy Times Audience in United States

Navy Times logo

Navy Times has an estimated audience of 1,028,878 people in United States. 29.2% are female, 70.8% are male, average age 42.5. Top regions: California, Virginia, Florida. Top brand affinities: Urban Outfitters, nbc chicago, Iowa Hawkeyes, Israel, Product design.

The average Navy Times fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Virginia, Florida. Top brand affinities include Urban Outfitters, nbc chicago, Iowa Hawkeyes, with strongest over-indexing on Urban Outfitters (42.03× the country average). Demographically, the Navy Times audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Navy Times fans

Demographic split for Navy Times audience in United States
MetricValue
Female29.2%
Male70.8%
Average age42.5
Estimated audience size1,028,878

Audience persona

The typical Navy Times fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Navy Times in United States
RegionReachAffinity
California123,2871.09×
Virginia117,8064.7×
Florida76,2571.09×
Washington73,6993.57×
Illinois48,2151.41×
Texas38,7310.44×
Maryland26,3731.49×
New York25,7740.45×
Kansas22,6932.8×
Hawaii22,5885.11×
North Carolina22,2950.72×
Georgia16,9710.54×
Tennessee16,4050.79×
Pennsylvania14,6660.42×
South Carolina14,1200.91×
Alabama13,6480.95×
Michigan13,0900.49×
Arizona12,5610.6×
Massachusetts11,6930.58×
Rhode Island11,6573.56×
Ohio10,6240.34×
Mississippi8,9861.06×
Missouri8,4220.51×
New Jersey8,3370.32×
Colorado7,8920.49×
Maine7,6112.07×
Connecticut7,3470.71×
Oregon6,8460.58×
Oklahoma6,5760.58×
Nevada6,5730.66×
Louisiana5,7850.44×
Wisconsin5,7220.37×
Indiana5,6750.3×
Washington, District of Columbia5,0201.62×
Minnesota4,8510.33×
New Mexico4,7160.91×
Kentucky3,4970.27×
Arkansas3,3190.39×
Nebraska3,1540.61×
New Hampshire3,0890.76×
Iowa2,7050.32×
Idaho2,5050.49×
West Virginia2,3400.49×
Montana2,0360.71×
Utah1,9830.22×
Vermont1,6850.93×
Alaska1,6450.75×
Delaware1,3830.49×
South Dakota1,3700.58×
Wyoming1,2050.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Navy Times audience
BrandAffinityCategory
Urban Outfitters42.03×Shopping
nbc chicago22.48×Movies & TV
Iowa Hawkeyes20×Sports
Israel3.47×Travel & Leisure
Product design2.79×Business & Career
Alaska2.15×Travel & Leisure
Monogram4.34×Home & Garden
Jeep Wagoneer4.45×Cars & Mobility
Home staging3.68×Home & Garden
Nebraska1.77×Travel & Leisure
UK garage3.14×Music & Radio
Pro-Ject2.31×Music & Radio
South Asian cuisine5.01×Food & Beverages
Glossier2.87×Beauty & Wellness
JDSU1.57×Business & Career
Guy Fieri1.98×Movies & TV
Atkins diet2.65×Health
Meals on Wheels2.89×Food & Beverages
Wikia1.67×Internet & Social Media
Jeep Grand Cherokee (WJ)3.02×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Navy Times audience
TraitClusterScore
PatriotismCONSERVATISM20.34
Risk AppetiteTHRILL1.62
IndividualismJOY1.42
Need for SecurityCONSERVATISM1.36
Early Adopter MentalityPOWER1.32
TraditionCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Navy Times
CountryShare
United States89.3%
Japan2.9%
Germany0.9%

See Navy Times audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Navy Times have in United States?

Navy Times has an estimated audience of 1,028,878 people in United States, concentrated in California and Virginia.

What is the gender split and age of Navy Times fans?

29.2% of Navy Times fans are female, 70.8% are male, with an average age of 42.5 years.

Which brands do Navy Times fans like most?

Navy Times fans show strongest brand affinity for Urban Outfitters (42.03×), nbc chicago (22.48×), and Iowa Hawkeyes (20×) over the country average.

Where do Navy Times fans live in United States?

Navy Times fans in United States are most concentrated in California (reach 123,287), Virginia (reach 117,806), and Florida (reach 76,257). These three regions account for the largest share of the active audience.

What other brands do Navy Times fans also like?

Beyond Navy Times itself, the audience over-indexes on nbc chicago (22.48×), Iowa Hawkeyes (20×), Israel (3.47×), and Product design (2.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Navy Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.