Pittsburgh Post-Gazette Audience in United States
Pittsburgh Post-Gazette has an estimated audience of 931,495 people in United States. 40.2% are female, 59.8% are male, average age 45.4. Top brand affinities: Keene, New Hampshire, Mathcore, Alaska, Google Home, Minnesota.
Top brand affinities include Keene, New Hampshire, Mathcore, Alaska, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Pittsburgh Post-Gazette audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Travelling, Need for Security.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Pittsburgh Post-Gazette fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 45.4 |
| Estimated audience size | 931,495 |
Audience persona
The typical Pittsburgh Post-Gazette fan in United States is more male, around 45.4 years old, with strong Travelling tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Alaska | 3.43× | Travel & Leisure |
| Google Home | 11.64× | Technology & Electronics |
| Minnesota | 2.6× | Travel & Leisure |
| The Historian | 16.48× | Literature |
| Zoo Tycoon (series) | 20× | Games |
| John James Audubon | 19.76× | Literature |
| Eurail | 16.57× | Cars & Mobility |
| Pro-Ject | 2.89× | Music & Radio |
| Unique Gifts | 1.62× | Shopping |
| Google Analytics | 3.32× | Internet & Social Media |
| Sinaloa | 2.42× | Travel & Leisure |
| Nebraska | 1.71× | Travel & Leisure |
| Parral, Chihuahua | 9.05× | Travel & Leisure |
| Justice | 1.57× | Politics & Society |
| Birthday Gifts | 1.61× | Kids & Family |
| Evan Tanner | 16.6× | Sports |
| Mie goreng | 16.07× | Food & Beverages |
| Étouffée | 10.31× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.21 |
| Need for Security | CONSERVATISM | 1.19 |
| Urban Lifestyle | OPEN | 1.18 |
| Career Orientation | POWER | 1.16 |
| Patriotism | CONSERVATISM | 1.15 |
| Community Orientation | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.1% |
| Canada | 0.9% |
| China | 0.7% |
See Pittsburgh Post-Gazette audiences in other countries
- Pittsburgh Post-Gazette — Germany
- Pittsburgh Post-Gazette — United Kingdom
- Pittsburgh Post-Gazette — France
- Pittsburgh Post-Gazette — Italy
- Pittsburgh Post-Gazette — Spain
- Pittsburgh Post-Gazette — Brazil
- Pittsburgh Post-Gazette — Japan
- Pittsburgh Post-Gazette — South Korea
- Pittsburgh Post-Gazette — India
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pittsburgh Post-Gazette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.