Pittsburgh Post-Gazette Audience in United States
Pittsburgh Post-Gazette has an estimated audience of 931,495 people in United States. 40.2% are female, 59.8% are male, average age 45.4. Top brand affinities: Finnair, AccuWeather, StubHub, Pittsburgh Penguins, Pittsburgh Steelers.
Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Pittsburgh Post-Gazette audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Travelling, Need for Security.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Pittsburgh Post-Gazette fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 45.4 |
| Estimated audience size | 931,495 |
Audience persona
The typical Pittsburgh Post-Gazette fan in United States is more male, around 45.4 years old, with strong Travelling tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| Pittsburgh Penguins | 19.76× | Sports |
| Pittsburgh Steelers | 8.67× | Sports |
| DocuSign | 15.07× | Technology & Electronics |
| Pittsburgh Pirates | 14.29× | Sports |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.66× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.6× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Pierce Brosnan | 13.9× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Allegiant Air | 13.35× | Travel & Leisure |
| Natalie Portman | 11.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.21 |
| Need for Security | CONSERVATISM | 1.19 |
| Urban Lifestyle | OPEN | 1.18 |
| Career Orientation | POWER | 1.16 |
| Patriotism | CONSERVATISM | 1.15 |
| Community Orientation | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.1% |
| Canada | 0.9% |
| China | 0.7% |
See Pittsburgh Post-Gazette audiences in other countries
- Pittsburgh Post-Gazette — Germany
- Pittsburgh Post-Gazette — United Kingdom
- Pittsburgh Post-Gazette — France
- Pittsburgh Post-Gazette — Italy
- Pittsburgh Post-Gazette — Spain
- Pittsburgh Post-Gazette — Brazil
- Pittsburgh Post-Gazette — Japan
- Pittsburgh Post-Gazette — South Korea
- Pittsburgh Post-Gazette — India
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pittsburgh Post-Gazette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.