Rascasse Audience Intelligence

Pittsburgh Post-Gazette Audience in United States

A data profile of the people who buy, follow and care about Pittsburgh Post-Gazette in United States — modelled from more than twelve digital signal sources. Pittsburgh Post-Gazette has an estimated audience of 917,701 people in United States.

#70among Newspaper in United States#777among Website / Newspaper / Magazine in United States#179in News

The average Pittsburgh Post-Gazette fan in United States is 45.4 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Florida, Ohio.

Top brand affinities include Pittsburgh Penguins, Pittsburgh Pirates, Pittsburgh Steelers, with strongest over-indexing on Pittsburgh Penguins (25× the country average).

Demographically, the Pittsburgh Post-Gazette audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pittsburgh Post-Gazette fan in United States is more male, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for Pittsburgh Penguins.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pittsburgh Post-Gazette profile in United States.

Audience size
918K
in United States
Gender
40.2%♀
59.8% male
Age
45.4
average years
Country rank
#25073
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Pittsburgh Post-Gazette

40.2% are female, 59.8% are male, average age 45.4.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Pittsburgh Post-Gazette audience in United States
MetricValue
Female40.2%
Male59.8%
Average age45.4
Estimated audience size917,701
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Pittsburgh Post-Gazette audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3917%
40-4928%
50+34%
Fig. 04

Worldwide distribution

96.0%

of the worldwide Pittsburgh Post-Gazette audience comes from United States.

Worldwide audience distribution share by country for Pittsburgh Post-Gazette
CountryShare
United States96.0%
Canada1.0%
China0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pittsburgh Post-Gazette audience in United States is strongest.

Fig. 05

Top regions by affinity

Pittsburgh Post-Gazette fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~700K21.94×
02West Virginia~20K3.77×
03Ohio~50K1.57×
04Washington, District of Columbia~4K1.50×
05Virginia~30K1.40×
06South Carolina~20K1.30×
07Maryland~20K1.25×
08Delaware~3K1.23×
09Vermont~2K1.19×
10Florida~70K1.11×
11South Dakota~2K0.88×
12Montana~2K0.85×
13Alaska~2K0.85×
14North Dakota~2K0.83×
15North Carolina~20K0.79×
16Maine~3K0.78×
17Arkansas~6K0.75×
18Rhode Island~2K0.70×
19Idaho~3K0.68×
20Hawaii~3K0.68×
21New Hampshire~2K0.68×
22Connecticut~6K0.67×
23Nebraska~3K0.67×
24Kansas~5K0.66×
25New Mexico~3K0.63×
26Mississippi~5K0.61×
27Nevada~5K0.58×
28Iowa~4K0.57×
29Oklahoma~6K0.56×
30New York~30K0.55×
31Kentucky~6K0.54×
32Louisiana~6K0.53×
33Arizona~10K0.52×
34Utah~4K0.52×
35Michigan~10K0.50×
36Colorado~7K0.49×
37Alabama~6K0.49×
38Georgia~10K0.48×
39New Jersey~10K0.48×
40Massachusetts~9K0.48×
41Indiana~8K0.48×
42Oregon~5K0.48×
43Tennessee~9K0.46×
44Wisconsin~6K0.46×
45Missouri~7K0.45×
46Minnesota~6K0.43×
47Illinois~10K0.39×
48Washington~7K0.39×
49California~30K0.30×
50Texas~20K0.24×
Fig. 06

Affinity by region

Affinity by region — Pittsburgh Post-Gazette, United States
0.24×1.00×21.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pittsburgh Post-Gazette audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pittsburgh Post-Gazette audience
#·InterestCategoryAffinity×
01Pittsburgh PenguinsSports25.00×
02Pittsburgh PiratesSports18.20×
03Allegiant AirTravel & Leisure11.27×
04Vegas Golden KnightsSports11.00×
05YMCAPolitics & Society7.53×
06QVCMovies & TV7.19×
07Terraced houseHome & Garden6.52×
08Pittsburgh SteelersSports6.42×
09FedExBusiness & Career5.10×
10Sustainable energyHome & Garden4.82×
11Seattle MarinersSports4.37×
12Weather forecastingHome & Garden4.34×
13Renewable energyBusiness & Career4.09×
14Mortgage loansBusiness & Career3.18×
15Discount storesShopping3.11×
16PinterestInternet & Social Media2.39×
17SubwayFood & Beverages2.33×
18Shopping mallsShopping2.29×
19McDonald'sFood & Beverages2.14×
20AirbnbTravel & Leisure2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pittsburgh Post-Gazette audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pittsburgh Post-Gazette audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.07×
Convenience OrientationPREMIUM1.97×
PatriotismCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pittsburgh Post-Gazette audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.80×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pittsburgh Post-Gazette have in United States?

Pittsburgh Post-Gazette has an estimated audience of 917,701 people in United States, concentrated in Pennsylvania and Florida.

02

What is the gender split and age of Pittsburgh Post-Gazette fans?

40.2% of Pittsburgh Post-Gazette fans are female, 59.8% are male, with an average age of 45.4 years.

03

Which brands do Pittsburgh Post-Gazette fans like most?

Pittsburgh Post-Gazette fans show strongest brand affinity for Pittsburgh Penguins (25×), Pittsburgh Pirates (18.2×), and Pittsburgh Steelers (6.42×) over the country average.

04

Where do Pittsburgh Post-Gazette fans live in United States?

Pittsburgh Post-Gazette fans in United States are most concentrated in Pennsylvania (reach ~700K), Florida (reach ~70K), and Ohio (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Pittsburgh Post-Gazette fans also like?

Beyond Pittsburgh Post-Gazette itself, the audience over-indexes on Pittsburgh Pirates (18.2×), Pittsburgh Steelers (6.42×), Allegiant Air (11.27×), and QVC (7.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pittsburgh Post-Gazette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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