A data profile of the people who buy, follow and care about Sun-Sentinel in United States — modelled from more than twelve digital signal sources. Sun-Sentinel has an estimated audience of 1,044,413 people in United States.
The average Sun-Sentinel fan in United States is 41.3 years old, more female, and lives primarily in Florida.
The audience is concentrated in Florida, New York, California.
Top brand affinities include Florida Panthers, Trader Joe's, Miami Marlins, with strongest over-indexing on Florida Panthers (19.14× the country average).
Demographically, the Sun-Sentinel audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Sun-Sentinel fan in United States is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Florida Panthers.
The key figures that characterise the Sun-Sentinel profile in United States.
65.7% are female, 34.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 41.3 |
| Estimated audience size | 1,044,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 23% | |
| 30-39 | 26% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Sun-Sentinel audience comes from United States.
| Country | Share |
|---|---|
| United States | 96.6% |
| China | 0.7% |
| India | 0.4% |
Where the Sun-Sentinel audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~800K | 27.40× | |
| 02 | Connecticut | ~10K | 1.12× | |
| 03 | Maine | ~4K | 1.10× | |
| 04 | Washington, District of Columbia | ~3K | 1.04× | |
| 05 | North Carolina | ~30K | 1.02× | |
| 06 | New Hampshire | ~4K | 0.97× | |
| 07 | Vermont | ~2K | 0.97× | |
| 08 | Georgia | ~30K | 0.96× | |
| 09 | Rhode Island | ~3K | 0.94× | |
| 10 | Alaska | ~2K | 0.93× | |
| 11 | North Dakota | ~2K | 0.93× | |
| 12 | South Dakota | ~2K | 0.92× | |
| 13 | Montana | ~3K | 0.91× | |
| 14 | Idaho | ~5K | 0.90× | |
| 15 | South Carolina | ~10K | 0.88× | |
| 16 | Hawaii | ~4K | 0.88× | |
| 17 | Delaware | ~3K | 0.87× | |
| 18 | Mississippi | ~7K | 0.86× | |
| 19 | West Virginia | ~4K | 0.86× | |
| 20 | Arkansas | ~7K | 0.84× | |
| 21 | Kansas | ~7K | 0.84× | |
| 22 | Utah | ~8K | 0.82× | |
| 23 | New Mexico | ~4K | 0.82× | |
| 24 | Nebraska | ~4K | 0.82× | |
| 25 | Tennessee | ~20K | 0.78× | |
| 26 | Oklahoma | ~9K | 0.78× | |
| 27 | Oregon | ~9K | 0.76× | |
| 28 | Iowa | ~7K | 0.76× | |
| 29 | New Jersey | ~20K | 0.74× | |
| 30 | Massachusetts | ~20K | 0.74× | |
| 31 | Louisiana | ~10K | 0.74× | |
| 32 | Nevada | ~7K | 0.73× | |
| 33 | Missouri | ~10K | 0.72× | |
| 34 | Kentucky | ~10K | 0.72× | |
| 35 | Virginia | ~20K | 0.70× | |
| 36 | Alabama | ~10K | 0.70× | |
| 37 | New York | ~40K | 0.69× | |
| 38 | Ohio | ~20K | 0.68× | |
| 39 | Wisconsin | ~10K | 0.68× | |
| 40 | Minnesota | ~10K | 0.65× | |
| 41 | Colorado | ~10K | 0.64× | |
| 42 | Indiana | ~10K | 0.63× | |
| 43 | Arizona | ~10K | 0.62× | |
| 44 | Maryland | ~10K | 0.62× | |
| 45 | Pennsylvania | ~20K | 0.61× | |
| 46 | Washington | ~10K | 0.60× | |
| 47 | Michigan | ~20K | 0.57× | |
| 48 | Illinois | ~20K | 0.55× | |
| 49 | Texas | ~40K | 0.39× | |
| 50 | California | ~40K | 0.34× |
The strongest cross-interests of the Sun-Sentinel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Florida Panthers | Sports | 19.14× | ||
| 02 | Miami Marlins | Sports | 6.03× | ||
| 03 | Boat show | Travel & Leisure | 3.16× | ||
| 04 | Jet ski | Sports | 2.73× | ||
| 05 | Trader Joe's | Shopping | 2.36× | ||
| 06 | Laundry detergent | Home & Garden | 2.16× | ||
| 07 | Online newspaper | News | 1.99× | ||
| 08 | Miami Dolphins | Sports | 1.90× | ||
| 09 | Motorboat | Cars & Mobility | 1.90× | ||
| 10 | Panera Bread | Food & Beverages | 1.88× | ||
| 11 | Employment website | Business & Career | 1.86× | ||
| 12 | Citibank | Business & Career | 1.83× | ||
| 13 | Mineral water | Food & Beverages | 1.78× | ||
| 14 | Waxing | Beauty & Wellness | 1.67× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.65× | ||
| 16 | Tory Burch | Fashion & Accessoires | 1.65× | ||
| 17 | American Express | Business & Career | 1.60× | ||
| 18 | Charitable organization | Politics & Society | 1.56× | ||
| 19 | Internet celebrity | Internet & Social Media | 1.54× | ||
| 20 | Microwave oven | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.56× | |
| Quality Awareness | PREMIUM | 1.47× | |
| Career Orientation | POWER | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.43× | |
| Sports Activity | POWER | 0.65× | |
| Extroversion | THRILL | 0.68× |
Sun-Sentinel has an estimated audience of 1,044,413 people in United States, concentrated in Florida and New York.
65.7% of Sun-Sentinel fans are female, 34.3% are male, with an average age of 41.3 years.
Sun-Sentinel fans show strongest brand affinity for Florida Panthers (19.14×), Trader Joe's (2.36×), and Miami Marlins (6.03×) over the country average.
Sun-Sentinel fans in United States are most concentrated in Florida (reach ~800K), New York (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Sun-Sentinel itself, the audience over-indexes on Trader Joe's (2.36×), Miami Marlins (6.03×), Panera Bread (1.88×), and Online newspaper (1.99×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sun-Sentinel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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