Sun-Sentinel Audience in United States
Sun-Sentinel has an estimated audience of 1,063,875 people in United States. 65.7% are female, 34.3% are male, average age 41.3. Top brand affinities: Florida Panthers, Nordstrom, Miami Dolphins, Houston Astros, Panera Bread.
Top brand affinities include Florida Panthers, Nordstrom, Miami Dolphins, with strongest over-indexing on Florida Panthers (14.84× the country average). Demographically, the Sun-Sentinel audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Sun-Sentinel fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 41.3 |
| Estimated audience size | 1,063,875 |
Audience persona
The typical Sun-Sentinel fan in United States is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Florida Panthers.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Florida Panthers | 14.84× | Sports |
| Nordstrom | 1.6× | Shopping |
| Miami Dolphins | 2.67× | Sports |
| Houston Astros | 2.98× | Sports |
| Panera Bread | 1.58× | Food & Beverages |
| Los Angeles Lakers | 1.56× | Sports |
| Tory Burch | 2.14× | Fashion & Accessoires |
| Urban Outfitters | 1.74× | Shopping |
| Miami Heat | 1.7× | Sports |
| Children's clothing | 1.52× | Fashion & Accessoires |
| American Express | 1.53× | Business & Career |
| Gluten-free diet | 1.54× | Food & Beverages |
| Miami Marlins | 3.92× | Sports |
| Hair conditioner | 1.52× | Beauty & Wellness |
| Hermès | 2.04× | Fashion & Accessoires |
| Hair iron | 1.57× | Beauty & Wellness |
| Los Angeles Dodgers | 1.58× | Sports |
| Atlanta Hawks | 2.01× | Sports |
| Wedding Planners | 2.16× | Kids & Family |
| Waxing | 1.53× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.7 |
| Quality Awareness | PREMIUM | 1.56 |
| Luxury Orientation | PREMIUM | 1.42 |
| Indulgence | JOY | 1.32 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Urban Lifestyle | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.7% |
| China | 0.7% |
| India | 0.4% |
See Sun-Sentinel audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sun-Sentinel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.