Rascasse Audience Intelligence

Portland Press Herald Audience in United States

A data profile of the people who buy, follow and care about Portland Press Herald in United States — modelled from more than twelve digital signal sources. Portland Press Herald has an estimated audience of 899,760 people in United States.

#72among Newspaper in United States#790among Website / Newspaper / Magazine in United States#185in News

The average Portland Press Herald fan in United States is 44.6 years old, more female, and lives primarily in Maine.

The audience is concentrated in Maine, Texas, Florida.

Top brand affinities include Sustainable energy, Boston Bruins, Weather forecasting, with strongest over-indexing on Sustainable energy (12.11× the country average).

Demographically, the Portland Press Herald audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Portland Press Herald fan in United States is more female, around 44.6 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portland Press Herald profile in United States.

Audience size
900K
in United States
Gender
63.1%♀
36.9% male
Age
44.6
average years
Country rank
#25408
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Portland Press Herald

63.1% are female, 36.9% are male, average age 44.6.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Portland Press Herald audience in United States
MetricValue
Female63.1%
Male36.9%
Average age44.6
Estimated audience size899,760
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Portland Press Herald audience in United States
Age bracketShare%
16-199%
20-2914%
30-3920%
40-4927%
50+30%
Fig. 04

Worldwide distribution

96.9%

of the worldwide Portland Press Herald audience comes from United States.

Worldwide audience distribution share by country for Portland Press Herald
CountryShare
United States96.9%
China0.8%
Germany0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portland Press Herald audience in United States is strongest.

Fig. 05

Top regions by affinity

Portland Press Herald fans by region: top regions in United States
#RegionReachAffinity×
01Maine~200K47.51×
02New Hampshire~4K1.09×
03North Dakota~1K0.78×
04Kansas~5K0.65×
05Arkansas~5K0.64×
06Mississippi~4K0.62×
07Wyoming<1K0.60×
08Delaware~1K0.54×
09Idaho~2K0.53×
10Alabama~6K0.51×
11South Dakota~1K0.51×
12Alaska<1K0.50×
13Louisiana~5K0.47×
14Montana~1K0.45×
15Massachusetts~8K0.44×
16Utah~3K0.44×
17Nebraska~2K0.44×
18New Mexico~2K0.41×
19Hawaii~2K0.40×
20West Virginia~2K0.38×
21Missouri~5K0.36×
22Minnesota~4K0.33×
23Kentucky~4K0.33×
24Oklahoma~3K0.31×
25Iowa~2K0.31×
26Nevada~3K0.30×
27Wisconsin~4K0.29×
28Rhode Island<1K0.28×
29Indiana~4K0.23×
30Washington, District of Columbia<1K0.23×
31Tennessee~3K0.19×
32Oregon~2K0.18×
33Connecticut~2K0.18×
34Ohio~5K0.17×
35Washington~3K0.16×
36Maryland~2K0.16×
37Colorado~2K0.16×
38Illinois~4K0.15×
39Michigan~3K0.15×
40South Carolina~2K0.14×
41Florida~8K0.13×
42Arizona~2K0.12×
43Georgia~3K0.11×
44New Jersey~2K0.11×
45Texas~8K0.10×
46Pennsylvania~3K0.10×
47North Carolina~3K0.10×
48Virginia~2K0.10×
49New York~4K0.08×
50California~6K0.07×
Fig. 06

Affinity by region

Affinity by region — Portland Press Herald, United States
0.07×1.00×47.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portland Press Herald audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portland Press Herald audience
#·InterestCategoryAffinity×
01Boston BruinsSports13.16×
02Sustainable energyHome & Garden12.11×
03Weather forecastingHome & Garden6.99×
04Renewable energyBusiness & Career5.78×
05Boston Red SoxSports4.91×
06QVCMovies & TV4.85×
07FedExBusiness & Career4.06×
08Tabloid (newspaper format)Literature3.88×
09Mortgage loansBusiness & Career3.41×
10PinterestInternet & Social Media2.77×
11AirbnbTravel & Leisure2.72×
12Cancer awarenessHealth2.44×
13Organic foodFood & Beverages2.17×
14McDonald'sFood & Beverages2.08×
15SubwayFood & Beverages2.07×
16RedditInternet & Social Media2.05×
17Trader Joe'sShopping2.03×
18Nonprofit organizationPolitics & Society2.02×
19FurnitureHome & Garden1.85×
20BarbecueFood & Beverages1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portland Press Herald audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portland Press Herald audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.25×
Convenience OrientationPREMIUM1.91×
PatriotismCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portland Press Herald audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Healthy LifestyleBALANCE0.85×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portland Press Herald have in United States?

Portland Press Herald has an estimated audience of 899,760 people in United States, concentrated in Maine and Texas.

02

What is the gender split and age of Portland Press Herald fans?

63.1% of Portland Press Herald fans are female, 36.9% are male, with an average age of 44.6 years.

03

Which brands do Portland Press Herald fans like most?

Portland Press Herald fans show strongest brand affinity for Sustainable energy (12.11×), Boston Bruins (13.16×), and Weather forecasting (6.99×) over the country average.

04

Where do Portland Press Herald fans live in United States?

Portland Press Herald fans in United States are most concentrated in Maine (reach ~200K), Texas (reach ~8K), and Florida (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do Portland Press Herald fans also like?

Beyond Portland Press Herald itself, the audience over-indexes on Boston Bruins (13.16×), Weather forecasting (6.99×), Renewable energy (5.78×), and Pinterest (2.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See Portland Press Herald audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Portland Press Herald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →