Portland Press Herald Audience in United States

Portland Press Herald logo

Portland Press Herald has an estimated audience of 882,090 people in United States. 63.1% are female, 36.9% are male, average age 44.6. Top regions: Maine, Massachusetts, Florida. Top brand affinities: Alaska, Pro-Ject, Elsword, Minnesota, Product design.

The average Portland Press Herald fan in United States is 44.6 years old, more female, and lives primarily in Maine. The audience is concentrated in Maine, Massachusetts, Florida. Top brand affinities include Alaska, Pro-Ject, Elsword, with strongest over-indexing on Alaska (12.57× the country average). Demographically, the Portland Press Herald audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Portland Press Herald fans

Demographic split for Portland Press Herald audience in United States
MetricValue
Female63.1%
Male36.9%
Average age44.6
Estimated audience size882,090

Audience persona

The typical Portland Press Herald fan in United States is more female, around 44.6 years old, with strong Sustainability tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Portland Press Herald in United States
RegionReachAffinity
Maine150,05847.49×
Massachusetts7,9150.46×
Florida7,7300.13×
New Hampshire3,7661.08×
New York3,4990.07×
North Carolina1,4990.06×
California1,2160.01×
Virginia1,2090.06×
Connecticut1,1770.13×
South Carolina9970.08×
New Jersey9430.04×
Arizona9160.05×
Georgia8080.03×
Pennsylvania7860.03×
Texas7580.01×
Michigan5550.02×
Maryland4480.03×
Oregon4470.04×
Vermont4200.27×
Illinois4200.01×
Washington4090.02×
Tennessee4050.02×
Colorado3870.03×
Ohio3850.01×
Washington, District of Columbia3640.14×
Rhode Island3440.12×
Oklahoma2650.03×
Indiana2550.02×
Nevada2110.02×
Wisconsin1880.01×
West Virginia1690.04×
Kentucky1550.01×
Iowa1450.02×
Louisiana1330.01×
Missouri1290.01×
Minnesota1260.01×
Hawaii1210.03×
Montana1010.04×
Alabama990.01×
Alaska940.05×
Nebraska930.02×
New Mexico890.02×
Utah890.01×
South Dakota790.04×
Wyoming750.06×
Mississippi720.01×
Idaho710.02×
Delaware630.03×
Arkansas620.01×
Kansas550.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portland Press Herald audience
BrandAffinityCategory
Alaska12.57×Travel & Leisure
Pro-Ject5.65×Music & Radio
Elsword20×Games
Minnesota2.06×Travel & Leisure
Product design2.16×Business & Career
Israel1.99×Travel & Leisure
Pillow1.56×Home & Garden
Nebraska1.61×Travel & Leisure
Home staging2.52×Home & Garden
Easy Home Meals18.77×Food & Beverages
Sinaloa1.67×Travel & Leisure
Consequence (rapper)2.54×Music & Radio
Necktie1.88×Fashion & Accessoires
MK1.53×Music & Radio
HydraFacial2.93×Beauty & Wellness
Stamp collecting1.62×Home & Garden
Captain America (1990 film)1.54×Movies & TV
Keith Stanfield2.21×Movies & TV
Fairy godmother2.47×Literature
Sailor1.57×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portland Press Herald audience
TraitClusterScore
SustainabilityBALANCE1.48
Risk AppetiteTHRILL1.33
Sports ActivityPOWER1.25
PatriotismCONSERVATISM1.23
Community OrientationOPEN1.21
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Portland Press Herald
CountryShare
United States96.9%
China0.8%
Germany0.2%

See Portland Press Herald audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Portland Press Herald have in United States?

Portland Press Herald has an estimated audience of 882,090 people in United States, concentrated in Maine and Massachusetts.

What is the gender split and age of Portland Press Herald fans?

63.1% of Portland Press Herald fans are female, 36.9% are male, with an average age of 44.6 years.

Which brands do Portland Press Herald fans like most?

Portland Press Herald fans show strongest brand affinity for Alaska (12.57×), Pro-Ject (5.65×), and Elsword (20×) over the country average.

Where do Portland Press Herald fans live in United States?

Portland Press Herald fans in United States are most concentrated in Maine (reach 150,058), Massachusetts (reach 7,915), and Florida (reach 7,730). These three regions account for the largest share of the active audience.

What other brands do Portland Press Herald fans also like?

Beyond Portland Press Herald itself, the audience over-indexes on Pro-Ject (5.65×), Elsword (20×), Minnesota (2.06×), and Product design (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portland Press Herald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.