The Detroit News Audience in United States
The Detroit News has an estimated audience of 990,626 people in United States. 48.1% are female, 51.9% are male, average age 44.4. Top regions: Michigan, Florida, Ohio. Top brand affinities: Michigan Lottery, Aaron Rodgers, Capital One, Detroit Red Wings, Google Maps.
The average The Detroit News fan in United States is 44.4 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, Ohio. Top brand affinities include Michigan Lottery, Aaron Rodgers, Capital One, with strongest over-indexing on Michigan Lottery (24.33× the country average). Demographically, the The Detroit News audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of The Detroit News fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 44.4 |
| Estimated audience size | 990,626 |
Audience persona
The typical The Detroit News fan in United States is balanced, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Michigan Lottery.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Michigan | 742,970 | 36.62× |
| Florida | 45,179 | 0.67× |
| Ohio | 29,121 | 0.95× |
| California | 16,241 | 0.15× |
| Texas | 16,013 | 0.19× |
| Illinois | 14,004 | 0.42× |
| Arizona | 13,877 | 0.69× |
| North Carolina | 11,652 | 0.39× |
| Georgia | 11,119 | 0.36× |
| Tennessee | 10,867 | 0.55× |
| New York | 9,515 | 0.17× |
| Virginia | 8,188 | 0.34× |
| Indiana | 7,995 | 0.44× |
| South Carolina | 6,746 | 0.45× |
| Alabama | 6,572 | 0.47× |
| Wisconsin | 6,532 | 0.44× |
| Pennsylvania | 5,940 | 0.18× |
| Colorado | 4,373 | 0.28× |
| Minnesota | 4,111 | 0.29× |
| Kentucky | 4,050 | 0.33× |
| Nevada | 3,993 | 0.42× |
| Missouri | 3,616 | 0.23× |
| Washington | 3,487 | 0.18× |
| Maryland | 3,469 | 0.2× |
| Massachusetts | 2,869 | 0.15× |
| New Jersey | 2,653 | 0.11× |
| Oregon | 1,966 | 0.17× |
| Washington, District of Columbia | 1,875 | 0.63× |
| Iowa | 1,758 | 0.22× |
| Utah | 1,433 | 0.16× |
| Alaska | 1,431 | 0.68× |
| Louisiana | 1,277 | 0.1× |
| Mississippi | 1,173 | 0.14× |
| Arkansas | 1,149 | 0.14× |
| Hawaii | 1,084 | 0.25× |
| Maine | 1,061 | 0.3× |
| New Hampshire | 1,013 | 0.26× |
| New Mexico | 977 | 0.2× |
| Oklahoma | 967 | 0.09× |
| Kansas | 797 | 0.1× |
| Delaware | 770 | 0.28× |
| West Virginia | 732 | 0.16× |
| Wyoming | 643 | 0.44× |
| Idaho | 613 | 0.12× |
| Montana | 508 | 0.18× |
| Nebraska | 456 | 0.09× |
| South Dakota | 426 | 0.19× |
| Rhode Island | 375 | 0.12× |
| Vermont | 364 | 0.21× |
| North Dakota | 192 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michigan Lottery | 24.33× | Games |
| Aaron Rodgers | 14.72× | Sports |
| Capital One | 6.68× | Business & Career |
| Detroit Red Wings | 19.23× | Sports |
| Google Maps | 5.95× | Internet & Social Media |
| Detroit Tigers | 8.21× | Sports |
| CarGurus | 6.71× | Cars & Mobility |
| Indeed.com | 4.32× | Business & Career |
| Luka Dončić | 10.65× | Sports |
| Bruce Willis | 6.75× | Movies & TV |
| Enterprise Rent-A-Car | 5.44× | Cars & Mobility |
| Dominican Republic | 6.86× | Travel & Leisure |
| AccuWeather | 5.34× | Home & Garden |
| Circle K | 5.72× | Shopping |
| Detroit Lions | 5.21× | Sports |
| Detroit Pistons | 6.71× | Sports |
| Mega Millions | 5.42× | Games |
| Google News | 4.42× | News |
| Meijer | 4.76× | Shopping |
| Beetlejuice | 3.48× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.26 |
| Risk Appetite | THRILL | 1.21 |
| Career Orientation | POWER | 1.12 |
| Patriotism | CONSERVATISM | 1.12 |
| Community Orientation | OPEN | 1.07 |
| Early Adopter Mentality | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.0% |
| Canada | 1.9% |
| Germany | 0.7% |
See The Detroit News audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does The Detroit News have in United States?
The Detroit News has an estimated audience of 990,626 people in United States, concentrated in Michigan and Florida.
What is the gender split and age of The Detroit News fans?
48.1% of The Detroit News fans are female, 51.9% are male, with an average age of 44.4 years.
Which brands do The Detroit News fans like most?
The Detroit News fans show strongest brand affinity for Michigan Lottery (24.33×), Aaron Rodgers (14.72×), and Capital One (6.68×) over the country average.
Where do The Detroit News fans live in United States?
The Detroit News fans in United States are most concentrated in Michigan (reach 742,970), Florida (reach 45,179), and Ohio (reach 29,121). These three regions account for the largest share of the active audience.
What other brands do The Detroit News fans also like?
Beyond The Detroit News itself, the audience over-indexes on Aaron Rodgers (14.72×), Capital One (6.68×), Detroit Red Wings (19.23×), and Google Maps (5.95×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Detroit News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.