Rascasse Audience Intelligence

The Detroit News Audience in United States

A data profile of the people who buy, follow and care about The Detroit News in United States — modelled from more than twelve digital signal sources. The Detroit News has an estimated audience of 990,112 people in United States.

#63among Newspaper in United States#734among Website / Newspaper / Magazine in United States#169in News

The average The Detroit News fan in United States is 44.4 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, Florida, Ohio.

Top brand affinities include Michigan Lottery, Detroit Tigers, Detroit Red Wings, with strongest over-indexing on Michigan Lottery (17.71× the country average).

Demographically, the The Detroit News audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Detroit News fan in United States is balanced, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Michigan Lottery.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Detroit News profile in United States.

Audience size
990K
in United States
Gender
48.1%♀
51.9% male
Age
44.4
average years
Country rank
#23829
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Detroit News

48.1% are female, 51.9% are male, average age 44.4.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for The Detroit News audience in United States
MetricValue
Female48.1%
Male51.9%
Average age44.4
Estimated audience size990,112
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the The Detroit News audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4926%
50+31%
Fig. 04

Worldwide distribution

96.0%

of the worldwide The Detroit News audience comes from United States.

Worldwide audience distribution share by country for The Detroit News
CountryShare
United States96.0%
Canada1.9%
Germany0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Detroit News audience in United States is strongest.

Fig. 05

Top regions by affinity

The Detroit News fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~700K36.17×
02Wyoming~2K1.30×
03Ohio~30K0.93×
04Connecticut~8K0.81×
05Alaska~2K0.81×
06North Dakota~2K0.74×
07Washington, District of Columbia~2K0.73×
08Arizona~10K0.72×
09Florida~50K0.68×
10South Dakota~1K0.64×
11Rhode Island~2K0.61×
12Montana~2K0.60×
13Tennessee~10K0.57×
14Idaho~3K0.56×
15Nebraska~3K0.55×
16Delaware~1K0.55×
17West Virginia~2K0.54×
18Alabama~7K0.52×
19Maine~2K0.52×
20New Hampshire~2K0.51×
21Hawaii~2K0.50×
22South Carolina~7K0.49×
23Wisconsin~7K0.48×
24Nevada~5K0.48×
25Mississippi~4K0.48×
26Indiana~8K0.47×
27New Mexico~2K0.47×
28Kansas~4K0.46×
29Arkansas~4K0.45×
30Oklahoma~5K0.44×
31Illinois~10K0.43×
32Kentucky~5K0.42×
33Georgia~10K0.41×
34North Carolina~10K0.40×
35Louisiana~5K0.40×
36Iowa~3K0.40×
37Virginia~9K0.37×
38Utah~3K0.37×
39Minnesota~5K0.36×
40Colorado~5K0.34×
41Oregon~4K0.33×
42Missouri~5K0.32×
43Maryland~5K0.30×
44Washington~5K0.27×
45Massachusetts~5K0.26×
46Pennsylvania~8K0.24×
47New Jersey~6K0.24×
48Texas~20K0.21×
49New York~10K0.20×
50California~20K0.17×
Fig. 06

Affinity by region

Affinity by region — The Detroit News, United States
0.17×1.00×36.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Detroit News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Detroit News audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports22.16×
02Michigan LotteryGames17.71×
03Pennsylvania LotteryGames12.13×
04Detroit TigersSports11.82×
05Detroit PistonsSports8.28×
06Dominican RepublicTravel & Leisure6.39×
07Florida LotteryGames6.08×
08PoliticoPolitics & Society5.81×
09Detroit LionsSports4.76×
10World SeriesSports4.52×
11Seattle MarinersSports4.45×
12Mega MillionsGames4.36×
13LotteryGames4.21×
14Sherwin-WilliamsBusiness & Career3.92×
15Aaron RodgersSports3.74×
16MeijerShopping3.47×
17CBS NewsMovies & TV3.07×
18Little CaesarsFood & Beverages2.62×
19Real propertyHome & Garden2.35×
20Nonprofit organizationPolitics & Society1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Detroit News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Detroit News audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
IndividualismJOY1.52×
Career OrientationPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Detroit News audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Detroit News have in United States?

The Detroit News has an estimated audience of 990,112 people in United States, concentrated in Michigan and Florida.

02

What is the gender split and age of The Detroit News fans?

48.1% of The Detroit News fans are female, 51.9% are male, with an average age of 44.4 years.

03

Which brands do The Detroit News fans like most?

The Detroit News fans show strongest brand affinity for Michigan Lottery (17.71×), Detroit Tigers (11.82×), and Detroit Red Wings (22.16×) over the country average.

04

Where do The Detroit News fans live in United States?

The Detroit News fans in United States are most concentrated in Michigan (reach ~700K), Florida (reach ~50K), and Ohio (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Detroit News fans also like?

Beyond The Detroit News itself, the audience over-indexes on Detroit Tigers (11.82×), Detroit Red Wings (22.16×), Detroit Pistons (8.28×), and Dominican Republic (6.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Detroit News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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