The Detroit News Audience in United States

The Detroit News logo

The Detroit News has an estimated audience of 990,626 people in United States. 48.1% are female, 51.9% are male, average age 44.4. Top regions: Michigan, Florida, Ohio. Top brand affinities: Laguna (province), JTV (Indonesia), Minnesota, Goop, Grinch.

The average The Detroit News fan in United States is 44.4 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, Ohio. Top brand affinities include Laguna (province), JTV (Indonesia), Minnesota, with strongest over-indexing on Laguna (province) (19.23× the country average). Demographically, the The Detroit News audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Detroit News fans

Demographic split for The Detroit News audience in United States
MetricValue
Female48.1%
Male51.9%
Average age44.4
Estimated audience size990,626

Audience persona

The typical The Detroit News fan in United States is balanced, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Laguna (province).

Top regions in United States

Top regions ranked by reach for The Detroit News in United States
RegionReachAffinity
Michigan742,97036.62×
Florida45,1790.67×
Ohio29,1210.95×
California16,2410.15×
Texas16,0130.19×
Illinois14,0040.42×
Arizona13,8770.69×
North Carolina11,6520.39×
Georgia11,1190.36×
Tennessee10,8670.55×
New York9,5150.17×
Virginia8,1880.34×
Indiana7,9950.44×
South Carolina6,7460.45×
Alabama6,5720.47×
Wisconsin6,5320.44×
Pennsylvania5,9400.18×
Colorado4,3730.28×
Minnesota4,1110.29×
Kentucky4,0500.33×
Nevada3,9930.42×
Missouri3,6160.23×
Washington3,4870.18×
Maryland3,4690.2×
Massachusetts2,8690.15×
New Jersey2,6530.11×
Oregon1,9660.17×
Washington, District of Columbia1,8750.63×
Iowa1,7580.22×
Utah1,4330.16×
Alaska1,4310.68×
Louisiana1,2770.1×
Mississippi1,1730.14×
Arkansas1,1490.14×
Hawaii1,0840.25×
Maine1,0610.3×
New Hampshire1,0130.26×
New Mexico9770.2×
Oklahoma9670.09×
Kansas7970.1×
Delaware7700.28×
West Virginia7320.16×
Wyoming6430.44×
Idaho6130.12×
Montana5080.18×
Nebraska4560.09×
South Dakota4260.19×
Rhode Island3750.12×
Vermont3640.21×
North Dakota1920.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Detroit News audience
BrandAffinityCategory
Laguna (province)19.23×
JTV (Indonesia)8.21×
Minnesota1.83×Travel & Leisure
Goop4.69×Internet & Social Media
Grinch3.27×Movies & TV
Vocal harmony3.66×Music & Radio
Governor of Michigan5.78×Politics & Society
Wok4.74×Food & Beverages
Unique Gifts1.71×Shopping
Noodle (Gorillaz)2.34×Music & Radio
Pro-Ject2.54×Music & Radio
Hibachi4.57×Food & Beverages
Google Home3.49×Technology & Electronics
Hipster4.83×Politics & Society
Guitarist (magazine)5.58×Music & Radio
Historic site2.03×Arts & Culture
Birthday Gifts1.52×Kids & Family
La Jolla4.33×Travel & Leisure
Israeli cuisine4.28×Food & Beverages
Grace Slick4.01×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Detroit News audience
TraitClusterScore
Need for SecurityCONSERVATISM1.26
Risk AppetiteTHRILL1.21
Career OrientationPOWER1.12
PatriotismCONSERVATISM1.12
Community OrientationOPEN1.07
Early Adopter MentalityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for The Detroit News
CountryShare
United States96.0%
Canada1.9%
Germany0.7%

See The Detroit News audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Detroit News have in United States?

The Detroit News has an estimated audience of 990,626 people in United States, concentrated in Michigan and Florida.

What is the gender split and age of The Detroit News fans?

48.1% of The Detroit News fans are female, 51.9% are male, with an average age of 44.4 years.

Which brands do The Detroit News fans like most?

The Detroit News fans show strongest brand affinity for Laguna (province) (19.23×), JTV (Indonesia) (8.21×), and Minnesota (1.83×) over the country average.

Where do The Detroit News fans live in United States?

The Detroit News fans in United States are most concentrated in Michigan (reach 742,970), Florida (reach 45,179), and Ohio (reach 29,121). These three regions account for the largest share of the active audience.

What other brands do The Detroit News fans also like?

Beyond The Detroit News itself, the audience over-indexes on JTV (Indonesia) (8.21×), Minnesota (1.83×), Goop (4.69×), and Grinch (3.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Detroit News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.