Tampa Bay Times Audience in United States

Tampa Bay Times logo

Tampa Bay Times has an estimated audience of 1,090,597 people in United States. 50.6% are female, 49.4% are male, average age 44.7. Top regions: Florida, New York, Georgia. Top brand affinities: Tampa Bay Rays, Tampa Bay Buccaneers, Ben Stiller, Florida Lottery, Aaron Rodgers.

The average Tampa Bay Times fan in United States is 44.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, Georgia. Top brand affinities include Tampa Bay Rays, Tampa Bay Buccaneers, Ben Stiller, with strongest over-indexing on Tampa Bay Rays (24.72× the country average). Demographically, the Tampa Bay Times audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Tampa Bay Times fans

Demographic split for Tampa Bay Times audience in United States
MetricValue
Female50.6%
Male49.4%
Average age44.7
Estimated audience size1,090,597

Audience persona

The typical Tampa Bay Times fan in United States is balanced, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Tampa Bay Rays.

Top regions in United States

Top regions ranked by reach for Tampa Bay Times in United States
RegionReachAffinity
Florida817,94823.93×
New York41,1880.68×
Georgia35,2301.05×
California27,7270.23×
Texas25,6820.27×
North Carolina25,0740.76×
Massachusetts19,3430.9×
Michigan18,9050.66×
Pennsylvania18,5760.51×
Illinois17,5460.48×
Tennessee17,1850.79×
Virginia17,1120.64×
Ohio15,2030.45×
New Jersey11,2740.41×
Maryland10,8280.58×
Colorado9,8240.57×
Indiana8,5640.43×
South Carolina8,4550.52×
Wisconsin7,5810.46×
Alabama7,4280.49×
Washington7,2250.33×
Minnesota7,0890.45×
Louisiana6,4940.46×
Arizona6,4110.29×
Connecticut6,2790.57×
Kentucky5,9460.43×
Maine5,5851.43×
Missouri5,2810.3×
Washington, District of Columbia5,0991.56×
Oregon4,3060.34×
Idaho3,7620.69×
New Hampshire3,4880.81×
Nevada3,4380.33×
Mississippi3,4190.38×
Kansas3,4070.4×
Iowa3,2620.36×
Utah3,2230.33×
Rhode Island2,9600.85×
Nebraska2,8980.53×
Arkansas2,3470.26×
Vermont2,2591.18×
West Virginia2,1490.42×
New Mexico2,0080.37×
Montana1,8420.61×
Delaware1,7600.58×
Hawaii1,3860.3×
Oklahoma1,2490.1×
Wyoming1,0380.64×
Alaska1,0240.44×
South Dakota5510.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tampa Bay Times audience
BrandAffinityCategory
Tampa Bay Rays24.72×Sports
Tampa Bay Buccaneers7.61×Sports
Ben Stiller13.26×Movies & TV
Florida Lottery8.06×Games
Aaron Rodgers5.97×Sports
Tampa Bay Lightning10.76×Sports
Capital One3.22×Business & Career
Indeed.com3.28×Business & Career
Calgary Flames20×Sports
Google Maps3.04×Internet & Social Media
Publix3.78×Shopping
New York Lottery8.13×Games
Ottawa Senators16×Sports
Beetlejuice2.97×Movies & TV
John Wick 215.35×Movies & TV
Owen Wilson8.18×Movies & TV
Google News3.16×News
Fox News Channel1.52×Movies & TV
New York Post3.4×News
Politico4.68×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tampa Bay Times audience
TraitClusterScore
Need for SecurityCONSERVATISM1.53
Career OrientationPOWER1.27
Quality AwarenessPREMIUM1.26
Luxury OrientationPREMIUM1.24
Early Adopter MentalityPOWER1.19
TravellingTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Tampa Bay Times
CountryShare
United States92.2%
Canada2.7%
United Kingdom1.3%

See Tampa Bay Times audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Tampa Bay Times have in United States?

Tampa Bay Times has an estimated audience of 1,090,597 people in United States, concentrated in Florida and New York.

What is the gender split and age of Tampa Bay Times fans?

50.6% of Tampa Bay Times fans are female, 49.4% are male, with an average age of 44.7 years.

Which brands do Tampa Bay Times fans like most?

Tampa Bay Times fans show strongest brand affinity for Tampa Bay Rays (24.72×), Tampa Bay Buccaneers (7.61×), and Ben Stiller (13.26×) over the country average.

Where do Tampa Bay Times fans live in United States?

Tampa Bay Times fans in United States are most concentrated in Florida (reach 817,948), New York (reach 41,188), and Georgia (reach 35,230). These three regions account for the largest share of the active audience.

What other brands do Tampa Bay Times fans also like?

Beyond Tampa Bay Times itself, the audience over-indexes on Tampa Bay Buccaneers (7.61×), Ben Stiller (13.26×), Florida Lottery (8.06×), and Aaron Rodgers (5.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tampa Bay Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.