Rascasse Audience Intelligence

The Daily Signal Audience in United States

A data profile of the people who buy, follow and care about The Daily Signal in United States — modelled from more than twelve digital signal sources. The Daily Signal has an estimated audience of 927,258 people in United States.

#67among Newspaper in United States#772among Website / Newspaper / Magazine in United States#1473in Politics & Society

The average The Daily Signal fan in United States is 52.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include MSN, Michael B. Jordan, Right Wing News, with strongest over-indexing on MSN (6.07× the country average).

Demographically, the The Daily Signal audience skews more male with an average age of 52.2, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Daily Signal fan in United States is more male, around 52.2 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Category: Politics & Society · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Daily Signal profile in United States.

Audience size
927K
in United States
Gender
42.9%♀
57.1% male
Age
52.2
average years
Country rank
#24910
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Daily Signal

42.9% are female, 57.1% are male, average age 52.2.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for The Daily Signal audience in United States
MetricValue
Female42.9%
Male57.1%
Average age52.2
Estimated audience size927,258
Fig. 03

Age distribution

Ø 52.2
average years
Age distribution of the The Daily Signal audience in United States
Age bracketShare%
16-195%
20-294%
30-398%
40-4920%
50+63%
Fig. 04

Worldwide distribution

93.9%

of the worldwide The Daily Signal audience comes from United States.

Worldwide audience distribution share by country for The Daily Signal
CountryShare
United States93.9%
Canada1.1%
Australia0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Daily Signal audience in United States is strongest.

Fig. 05

Top regions by affinity

The Daily Signal fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K3.64×
02New Mexico~8K1.70×
03Virginia~30K1.45×
04Missouri~20K1.41×
05Montana~3K1.35×
06Idaho~6K1.33×
07Minnesota~20K1.32×
08Michigan~30K1.26×
09Iowa~10K1.26×
10New Hampshire~5K1.26×
11Utah~10K1.21×
12Wyoming~2K1.21×
13Arizona~20K1.20×
14Wisconsin~20K1.20×
15Maryland~20K1.14×
16Oklahoma~10K1.14×
17Indiana~20K1.10×
18South Carolina~10K1.06×
19Alabama~10K1.05×
20Ohio~30K1.04×
21Washington~20K1.03×
22Nebraska~5K1.02×
23North Dakota~2K1.02×
24South Dakota~2K1.00×
25Alaska~2K0.98×
26Tennessee~20K0.97×
27Oregon~10K0.97×
28Connecticut~9K0.93×
29Colorado~10K0.91×
30Arkansas~7K0.90×
31Nevada~8K0.87×
32Kentucky~10K0.86×
33Kansas~6K0.85×
34North Carolina~20K0.83×
35Rhode Island~2K0.83×
36Pennsylvania~30K0.81×
37Illinois~20K0.80×
38Louisiana~10K0.79×
39Hawaii~3K0.77×
40Georgia~20K0.76×
41Florida~50K0.74×
42Massachusetts~10K0.73×
43Mississippi~6K0.73×
44Maine~2K0.72×
45West Virginia~3K0.71×
46Delaware~2K0.71×
47Texas~50K0.65×
48California~60K0.55×
49New York~30K0.52×
50New Jersey~10K0.46×
Fig. 06

Affinity by region

Affinity by region — The Daily Signal, United States
0.46×1.00×3.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Daily Signal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Daily Signal audience
#·InterestCategoryAffinity×
01European ParliamentPolitics & Society39.50×
02Multiple citizenshipPolitics & Society29.25×
03Right Wing NewsNews28.72×
04Leicester City F.C.Sports20.00×
05Crystal Palace F.C.Sports20.00×
06The Matrix (franchise)Movies & TV16.08×
07Karl MarxLiterature15.53×
08NewsletterTechnology & Electronics15.44×
09Freedom of speechPolitics & Society13.28×
10Michael B. JordanMovies & TV12.73×
11IndividualismPolitics & Society8.53×
12MSNNews6.07×
13MSNBCMovies & TV5.66×
14Fox News ChannelMovies & TV4.98×
15TraditionPolitics & Society3.85×
16NostalgiaHome & Garden3.62×
17Nonprofit organizationPolitics & Society3.23×
18American AirlinesTravel & Leisure2.69×
19Donald TrumpPolitics & Society2.52×
20CNNMovies & TV2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Daily Signal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Daily Signal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.98×
IndividualismJOY3.87×
SpiritualityBALANCE2.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Daily Signal audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Luxury OrientationPREMIUM0.83×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Daily Signal have in United States?

The Daily Signal has an estimated audience of 927,258 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Daily Signal fans?

42.9% of The Daily Signal fans are female, 57.1% are male, with an average age of 52.2 years.

03

Which brands do The Daily Signal fans like most?

The Daily Signal fans show strongest brand affinity for MSN (6.07×), Michael B. Jordan (12.73×), and Right Wing News (28.72×) over the country average.

04

Where do The Daily Signal fans live in United States?

The Daily Signal fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Daily Signal fans also like?

Beyond The Daily Signal itself, the audience over-indexes on Michael B. Jordan (12.73×), Right Wing News (28.72×), Fox News Channel (4.98×), and Freedom of speech (13.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See The Daily Signal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Daily Signal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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