The Daily Signal Audience in United States
The Daily Signal has an estimated audience of 932,681 people in United States. 42.9% are female, 57.1% are male, average age 52.2. Top regions: California, Texas, Florida. Top brand affinities: Halsey, Oregon, Urban Outfitters, Stop Bullying, Wikia, Bully (2011 film).
The average The Daily Signal fan in United States is 52.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Halsey, Oregon, Urban Outfitters, Stop Bullying, with strongest over-indexing on Halsey, Oregon (19.78× the country average). Demographically, the The Daily Signal audience skews more male with an average age of 52.2, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of The Daily Signal fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 52.2 |
| Estimated audience size | 932,681 |
Audience persona
The typical The Daily Signal fan in United States is more male, around 52.2 years old, with strong Patriotism tendencies and a notable affinity for Halsey, Oregon.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 60,860 | 0.59× |
| Texas | 59,266 | 0.74× |
| Florida | 44,751 | 0.71× |
| Virginia | 36,472 | 1.61× |
| Michigan | 35,170 | 1.44× |
| Ohio | 32,386 | 1.13× |
| New York | 28,188 | 0.54× |
| North Carolina | 27,533 | 0.98× |
| Illinois | 27,117 | 0.87× |
| Pennsylvania | 26,061 | 0.83× |
| Missouri | 24,692 | 1.64× |
| Indiana | 22,441 | 1.32× |
| Georgia | 22,020 | 0.77× |
| Washington | 21,563 | 1.15× |
| Maryland | 20,605 | 1.28× |
| Minnesota | 19,229 | 1.44× |
| Tennessee | 18,204 | 0.97× |
| Arizona | 17,368 | 0.91× |
| South Carolina | 16,954 | 1.21× |
| Wisconsin | 16,806 | 1.2× |
| Oklahoma | 14,663 | 1.42× |
| Colorado | 13,040 | 0.89× |
| Massachusetts | 12,864 | 0.7× |
| Alabama | 12,108 | 0.93× |
| Iowa | 12,010 | 1.56× |
| Kentucky | 11,425 | 0.98× |
| Washington, District of Columbia | 10,743 | 3.83× |
| New Jersey | 9,533 | 0.4× |
| Oregon | 9,086 | 0.85× |
| Louisiana | 8,175 | 0.68× |
| New Mexico | 8,015 | 1.71× |
| Utah | 7,125 | 0.85× |
| Arkansas | 6,716 | 0.87× |
| Kansas | 6,544 | 0.89× |
| Nevada | 5,992 | 0.66× |
| Connecticut | 5,870 | 0.63× |
| New Hampshire | 4,837 | 1.32× |
| Idaho | 4,735 | 1.01× |
| Mississippi | 3,964 | 0.52× |
| Nebraska | 3,811 | 0.81× |
| Montana | 3,492 | 1.35× |
| South Dakota | 2,520 | 1.17× |
| Alaska | 2,155 | 1.08× |
| West Virginia | 2,125 | 0.49× |
| Maine | 1,985 | 0.59× |
| North Dakota | 1,861 | 0.97× |
| Rhode Island | 1,369 | 0.46× |
| Wyoming | 1,337 | 0.97× |
| Hawaii | 1,309 | 0.33× |
| Delaware | 745 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Halsey, Oregon | 19.78× | Travel & Leisure |
| Urban Outfitters | 3.74× | Shopping |
| Stop Bullying | 20× | Politics & Society |
| Wikia | 3.86× | Internet & Social Media |
| Bully (2011 film) | 7.33× | Movies & TV |
| Emperor Entertainment Group | 11.01× | Business & Career |
| Iowa Speedway | 21.75× | Sports |
| Pillow | 1.9× | Home & Garden |
| Israel | 1.77× | Travel & Leisure |
| University at Albany, SUNY | 17.78× | Business & Career |
| Corona (band) | 4.39× | Music & Radio |
| Edamame | 18.8× | Food & Beverages |
| Penn & Teller | 5.78× | Movies & TV |
| Grammarly | 3.14× | Business & Career |
| Enfamil | 4.24× | Kids & Family |
| Kendra Scott | 1.83× | Fashion & Accessoires |
| Home staging | 2.83× | Home & Garden |
| Grinch | 2.17× | Movies & TV |
| Fat Albert (film) | 4.36× | Movies & TV |
| Electrolyte | 2.39× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.42 |
| Individualism | JOY | 1.88 |
| Spirituality | BALANCE | 1.86 |
| Tradition | CONSERVATISM | 1.5 |
| Family Orientation | CONSERVATISM | 1.34 |
| Need for Security | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.0% |
| Canada | 1.1% |
| China | 0.8% |
See The Daily Signal audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does The Daily Signal have in United States?
The Daily Signal has an estimated audience of 932,681 people in United States, concentrated in California and Texas.
What is the gender split and age of The Daily Signal fans?
42.9% of The Daily Signal fans are female, 57.1% are male, with an average age of 52.2 years.
Which brands do The Daily Signal fans like most?
The Daily Signal fans show strongest brand affinity for Halsey, Oregon (19.78×), Urban Outfitters (3.74×), and Stop Bullying (20×) over the country average.
Where do The Daily Signal fans live in United States?
The Daily Signal fans in United States are most concentrated in California (reach 60,860), Texas (reach 59,266), and Florida (reach 44,751). These three regions account for the largest share of the active audience.
What other brands do The Daily Signal fans also like?
Beyond The Daily Signal itself, the audience over-indexes on Urban Outfitters (3.74×), Stop Bullying (20×), Wikia (3.86×), and Bully (2011 film) (7.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Daily Signal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.