Rascasse Audience Intelligence

The Standard Audience in United States

A data profile of the people who buy, follow and care about The Standard in United States — modelled from more than twelve digital signal sources. The Standard has an estimated audience of 1,169,765 people in United States.

#54among Newspaper in United States#652among Website / Newspaper / Magazine in United States#151in News

The average The Standard fan in United States is 34.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Goodyear Tire and Rubber Company, Solar energy, Broadway theatre, with strongest over-indexing on Goodyear Tire and Rubber Company (19.5× the country average).

Demographically, the The Standard audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Convenience Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Standard fan in United States is balanced, around 34.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Goodyear Tire and Rubber Company.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Standard profile in United States.

Audience size
1.2M
in United States
Gender
49.6%♀
50.4% male
Age
34.2
average years
Country rank
#21251
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Standard

49.6% are female, 50.4% are male, average age 34.2.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for The Standard audience in United States
MetricValue
Female49.6%
Male50.4%
Average age34.2
Estimated audience size1,169,765
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the The Standard audience in United States
Age bracketShare%
16-1929%
20-2929%
30-3916%
40-4914%
50+12%
Fig. 04

Worldwide distribution

63.1%

of the worldwide The Standard audience comes from United States.

Worldwide audience distribution share by country for The Standard
CountryShare
United States63.1%
Canada9.1%
Australia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Standard audience in United States is strongest.

Fig. 05

Top regions by affinity

The Standard fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~40K3.43×
02Minnesota~30K2.14×
03Alabama~30K2.11×
04Tennessee~40K1.97×
05Oklahoma~20K1.93×
06Ohio~50K1.42×
07Washington~30K1.34×
08Pennsylvania~50K1.29×
09Louisiana~20K1.29×
10South Carolina~20K1.26×
11Kentucky~20K1.23×
12Indiana~20K1.15×
13North Dakota~3K1.15×
14Vermont~2K1.15×
15Idaho~6K1.14×
16Delaware~3K1.13×
17Florida~80K1.10×
18Wisconsin~20K1.07×
19Georgia~40K1.05×
20South Dakota~3K1.04×
21Arizona~20K1.03×
22Maine~4K1.02×
23Alaska~2K1.01×
24Missouri~20K0.95×
25Colorado~20K0.94×
26Connecticut~10K0.93×
27Utah~9K0.89×
28Texas~80K0.85×
29Iowa~8K0.85×
30Michigan~20K0.82×
31Mississippi~7K0.80×
32Arkansas~7K0.77×
33Illinois~30K0.76×
34New Hampshire~3K0.76×
35California~90K0.74×
36North Carolina~20K0.73×
37Maryland~10K0.73×
38New Mexico~4K0.72×
39Massachusetts~10K0.63×
40New York~40K0.62×
41Kansas~5K0.59×
42Rhode Island~2K0.57×
43Nevada~6K0.56×
44Montana~2K0.56×
45New Jersey~20K0.54×
46Virginia~10K0.54×
47Washington, District of Columbia~2K0.53×
48Nebraska~3K0.52×
49West Virginia~2K0.43×
50Hawaii~2K0.36×
Fig. 06

Affinity by region

Affinity by region — The Standard, United States
0.36×1.00×3.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Standard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Standard audience
#·InterestCategoryAffinity×
01VuelingTravel & Leisure26.94×
02Goodyear Tire and Rubber CompanyCars & Mobility19.50×
03Levi Strauss & Co.Fashion & Accessoires6.60×
04BuickCars & Mobility6.17×
05BangkokTravel & Leisure6.10×
06Broadway theatreTravel & Leisure5.56×
07Solar energyHome & Garden5.00×
08HyundaiCars & Mobility4.25×
09Kia MotorsCars & Mobility3.96×
10Property finderHome & Garden3.75×
11LivemusicMusic & Radio3.42×
12Vehicle insuranceCars & Mobility3.41×
13Renewable energyBusiness & Career3.16×
14FedExBusiness & Career2.90×
15Mortgage loansBusiness & Career2.73×
16McDonald'sFood & Beverages2.36×
17Discount storesShopping2.30×
18Domino's PizzaFood & Beverages2.18×
19Pizza HutFood & Beverages1.94×
20Trader Joe'sShopping1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Standard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Standard audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.28×
TravellingTHRILL2.02×
Quality AwarenessPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Standard audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.66×
TraditionCONSERVATISM0.74×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Standard have in United States?

The Standard has an estimated audience of 1,169,765 people in United States, concentrated in California and Florida.

02

What is the gender split and age of The Standard fans?

49.6% of The Standard fans are female, 50.4% are male, with an average age of 34.2 years.

03

Which brands do The Standard fans like most?

The Standard fans show strongest brand affinity for Goodyear Tire and Rubber Company (19.5×), Solar energy (5×), and Broadway theatre (5.56×) over the country average.

04

Where do The Standard fans live in United States?

The Standard fans in United States are most concentrated in California (reach ~90K), Florida (reach ~80K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Standard fans also like?

Beyond The Standard itself, the audience over-indexes on Solar energy (5×), Broadway theatre (5.56×), Vueling (26.94×), and Levi Strauss & Co. (6.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See The Standard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Standard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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