The Standard Audience in United States

The Standard logo

The Standard has an estimated audience of 1,112,201 people in United States. 49.6% are female, 50.4% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Cullinan Diamond, Sub Zero (Official), N1 road (South Africa), Racing.

The average The Standard fan in United States is 34.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Cullinan Diamond, Sub Zero (Official), with strongest over-indexing on Home construction (2.11× the country average). Demographically, the The Standard audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Standard fans

Demographic split for The Standard audience in United States
MetricValue
Female49.6%
Male50.4%
Average age34.2
Estimated audience size1,112,201

Audience persona

The typical The Standard fan in United States is balanced, around 34.2 years old, with strong Travelling tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for The Standard in United States
RegionReachAffinity
California96,1930.79×
Texas91,9680.96×
Florida87,4961.16×
Pennsylvania50,8931.36×
Ohio49,1541.43×
Oregon45,1063.54×
New York42,3580.68×
Georgia38,0261.11×
Tennessee34,8671.56×
Minnesota34,6042.17×
Alabama32,9472.12×
Washington32,2281.44×
Illinois30,2130.82×
North Carolina25,9290.77×
Michigan24,5660.84×
Indiana24,3271.2×
Arizona24,2881.07×
South Carolina21,1701.27×
Oklahoma19,7011.6×
Louisiana18,5421.29×
Wisconsin17,8771.07×
Kentucky17,8541.28×
Missouri17,4810.98×
Colorado16,5700.95×
New Jersey16,1830.57×
Virginia15,0980.56×
Massachusetts14,2140.65×
Maryland13,5180.71×
Connecticut10,4440.94×
Utah9,1420.92×
Iowa7,7630.85×
Arkansas7,0210.77×
Mississippi6,8990.75×
Idaho6,2421.12×
Nevada6,1990.58×
Kansas5,2390.6×
Maine4,0521.02×
New Mexico3,8930.7×
New Hampshire3,0790.7×
Nebraska2,6490.47×
Delaware2,6210.85×
North Dakota2,4791.08×
South Dakota2,4770.96×
Vermont2,2251.14×
Alaska2,2060.93×
Rhode Island1,8340.52×
West Virginia1,8210.35×
Washington, District of Columbia1,7100.51×
Montana1,5380.5×
Hawaii1,3940.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Standard audience
BrandAffinityCategory
Home construction2.11×Home & Garden
Cullinan Diamond13.18×
Sub Zero (Official)7.44×Literature
N1 road (South Africa)3.04×Travel & Leisure
Racing1.6×Cars & Mobility
ABC 7 Chicago2.47×Movies & TV
Nurse education1.87×Kids & Family
WESH2.42×Movies & TV
Women's empowerment2.01×Politics & Society
Acoustic music2.16×Music & Radio
Notre Dame Fighting Irish football2.26×Sports
Iowa Lottery4.01×Games
New York Harbor4.98×Travel & Leisure
MK1.57×Music & Radio
WESH 2 News1.81×Movies & TV
Irrigation sprinkler3.44×Home & Garden
Naomi Scott2.03×Movies & TV
WFTV1.98×Movies & TV
Portia de Rossi2.52×Movies & TV
County council1.83×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Standard audience
TraitClusterScore
TravellingTHRILL2.08
Design AffinityPREMIUM1.94
Luxury OrientationPREMIUM1.76
Quality AwarenessPREMIUM1.47
IndulgenceJOY1.46
Urban LifestyleOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for The Standard
CountryShare
United States62.3%
Canada9.3%
Australia6.2%

See The Standard audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Standard have in United States?

The Standard has an estimated audience of 1,112,201 people in United States, concentrated in California and Texas.

What is the gender split and age of The Standard fans?

49.6% of The Standard fans are female, 50.4% are male, with an average age of 34.2 years.

Which brands do The Standard fans like most?

The Standard fans show strongest brand affinity for Home construction (2.11×), Cullinan Diamond (13.18×), and Sub Zero (Official) (7.44×) over the country average.

Where do The Standard fans live in United States?

The Standard fans in United States are most concentrated in California (reach 96,193), Texas (reach 91,968), and Florida (reach 87,496). These three regions account for the largest share of the active audience.

What other brands do The Standard fans also like?

Beyond The Standard itself, the audience over-indexes on Cullinan Diamond (13.18×), Sub Zero (Official) (7.44×), N1 road (South Africa) (3.04×), and Racing (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Standard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.