Tower Audience in United States

Tower logo

Tower has an estimated audience of 1,059,696 people in United States. 44.8% are female, 55.2% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Nationality, Natural rubber, JDSU, Nebraska.

The average Tower fan in United States is 42.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Nationality, Natural rubber, with strongest over-indexing on Historic site (6.45× the country average). Demographically, the Tower audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Tower fans

Demographic split for Tower audience in United States
MetricValue
Female44.8%
Male55.2%
Average age42.3
Estimated audience size1,059,696

Audience persona

The typical Tower fan in United States is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Tower in United States
RegionReachAffinity
California131,0301.12×
Texas101,5991.12×
Florida97,4041.36×
New York70,4621.19×
Georgia57,1581.75×
Pennsylvania38,6331.08×
Illinois36,5781.04×
Ohio29,9440.92×
Virginia29,3981.14×
North Carolina28,3310.89×
Maryland27,6841.52×
Michigan26,3690.95×
New Jersey24,2300.9×
Wisconsin22,5221.41×
Washington22,3951.05×
Tennessee22,1121.04×
Arizona21,6351×
Indiana21,4521.11×
Massachusetts20,9751×
Minnesota19,9191.31×
Missouri16,4200.96×
Alabama15,7211.06×
Oklahoma15,0861.28×
Colorado14,8880.89×
Louisiana14,6181.07×
South Carolina12,6470.79×
Oregon11,7830.97×
Kentucky11,3040.85×
Connecticut10,4910.99×
Nevada10,4721.02×
Mississippi9,1311.05×
Iowa8,5370.98×
Arkansas7,8580.9×
Utah7,8380.83×
Kansas7,5630.91×
West Virginia6,5061.32×
Nebraska4,9500.93×
Idaho4,5890.86×
New Mexico4,2760.8×
Hawaii3,9090.86×
Washington, District of Columbia3,2551.02×
New Hampshire3,2260.77×
Maine2,7380.72×
Rhode Island2,5880.77×
Delaware2,4220.83×
Montana2,1760.74×
South Dakota2,0320.83×
Alaska1,9250.85×
North Dakota1,8290.84×
Vermont1,2730.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tower audience
BrandAffinityCategory
Historic site6.45×Arts & Culture
Nationality2.82×Politics & Society
Natural rubber1.61×Cars & Mobility
JDSU2.25×Business & Career
Nebraska1.72×Travel & Leisure
Bank account1.52×Business & Career
Home staging3.14×Home & Garden
Canis5.88×Pets & Animals
Lulu 黃路梓茵1.53×Movies & TV
Monogram2.06×Home & Garden
Carnival of Souls10.57×Movies & TV
Urban horticulture1.57×Home & Garden
Noodle (Gorillaz)1.54×Music & Radio
Personalised Gifts1.88×Home & Garden
San Pellegrino2.96×Food & Beverages
Hammock camping2.87×Travel & Leisure
Toros de Tijuana10.57×Sports
N1 road (South Africa)1.62×Travel & Leisure
Public speaking1.53×Politics & Society
Jawaharlal Nehru University10.57×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tower audience
TraitClusterScore
PatriotismCONSERVATISM2.4
Quality AwarenessPREMIUM2.29
Luxury OrientationPREMIUM1.69
TravellingTHRILL1.62
Urban LifestyleOPEN1.57
Risk AppetiteTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for Tower
CountryShare
Italy20.5%
United States13.8%
Brazil9.8%

See Tower audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Tower have in United States?

Tower has an estimated audience of 1,059,696 people in United States, concentrated in California and Texas.

What is the gender split and age of Tower fans?

44.8% of Tower fans are female, 55.2% are male, with an average age of 42.3 years.

Which brands do Tower fans like most?

Tower fans show strongest brand affinity for Historic site (6.45×), Nationality (2.82×), and Natural rubber (1.61×) over the country average.

Where do Tower fans live in United States?

Tower fans in United States are most concentrated in California (reach 131,030), Texas (reach 101,599), and Florida (reach 97,404). These three regions account for the largest share of the active audience.

What other brands do Tower fans also like?

Beyond Tower itself, the audience over-indexes on Nationality (2.82×), Natural rubber (1.61×), JDSU (2.25×), and Nebraska (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.