Towson, Maryland Audience in United States

Towson, Maryland logo

Towson, Maryland has an estimated audience of 340,111 people in United States. 61.5% are female, 38.5% are male, average age 39.1. Top regions: Maryland, Pennsylvania, Virginia. Top brand affinities: Lulu 黃路梓茵, Barclays Center, Minnesota, Arrietty, Elsword.

The average Towson, Maryland fan in United States is 39.1 years old, more female, and lives primarily in Maryland. The audience is concentrated in Maryland, Pennsylvania, Virginia. Top brand affinities include Lulu 黃路梓茵, Barclays Center, Minnesota, with strongest over-indexing on Lulu 黃路梓茵 (5.69× the country average). Demographically, the Towson, Maryland audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Towson, Maryland fans

Demographic split for Towson, Maryland audience in United States
MetricValue
Female61.5%
Male38.5%
Average age39.1
Estimated audience size340,111

Audience persona

The typical Towson, Maryland fan in United States is more female, around 39.1 years old, with strong Family Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Towson, Maryland in United States
RegionReachAffinity
Maryland157,46926.93×
Pennsylvania14,6911.28×
Virginia12,3141.49×
New York11,2960.59×
California7,5590.2×
New Jersey7,0670.82×
Florida6,9170.3×
Texas6,0290.21×
Ohio5,6420.54×
North Carolina5,4540.53×
Washington, District of Columbia4,8514.75×
Georgia3,5240.34×
Massachusetts3,0840.46×
Illinois3,0290.27×
Michigan2,3190.26×
South Carolina2,2600.44×
Delaware2,0072.14×
Tennessee1,8440.27×
Colorado1,7310.32×
Connecticut1,7300.51×
Indiana1,7230.28×
Kentucky1,4830.35×
Washington1,3430.2×
West Virginia1,3380.84×
Arizona1,2070.17×
Missouri1,1630.21×
Minnesota1,1620.24×
Wisconsin1,0850.21×
Alabama1,0770.23×
Louisiana1,0650.24×
Arkansas7810.28×
Oklahoma7040.19×
Oregon6920.18×
North Dakota6850.98×
Nevada6410.19×
Iowa5530.2×
Mississippi5480.2×
Utah4950.16×
Kansas4790.18×
New Hampshire4500.34×
Rhode Island4420.41×
Maine3600.3×
Nebraska3340.2×
New Mexico2650.16×
Vermont2510.42×
Hawaii2330.16×
Idaho2260.13×
Montana1800.19×
South Dakota1290.16×
Alaska1220.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Towson, Maryland audience
BrandAffinityCategory
Lulu 黃路梓茵5.69×Movies & TV
Barclays Center19.25×Sports
Minnesota2.62×Travel & Leisure
Arrietty19.25×Movies & TV
Elsword19.25×Games
Omaha Storm Chasers19.25×Sports
Kerala6.41×Travel & Leisure
Nebraska2.49×Travel & Leisure
Hipster8.61×Politics & Society
Urban Outfitters1.63×Shopping
Jonathan Davis8.04×Music & Radio
Sinaloa2.96×Travel & Leisure
Electrolyte3.75×Health
Iyanla Vanzant10.93×Business & Career
Justice1.91×Politics & Society
GILT7.94×Shopping
Pro-Ject2.68×Music & Radio
Hog Hunting2.09×Sports
Rajasthan9.91×Travel & Leisure
Iztacalco19.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Towson, Maryland audience
TraitClusterScore
Family OrientationCONSERVATISM2.41
PatriotismCONSERVATISM1.42
Early Adopter MentalityPOWER1.24
Luxury OrientationPREMIUM1.21
Need for SecurityCONSERVATISM1.19
DIY MentalityTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Towson, Maryland
CountryShare
United States98.0%
Germany0.7%
United Kingdom0.4%

See Towson, Maryland audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Towson, Maryland have in United States?

Towson, Maryland has an estimated audience of 340,111 people in United States, concentrated in Maryland and Pennsylvania.

What is the gender split and age of Towson, Maryland fans?

61.5% of Towson, Maryland fans are female, 38.5% are male, with an average age of 39.1 years.

Which brands do Towson, Maryland fans like most?

Towson, Maryland fans show strongest brand affinity for Lulu 黃路梓茵 (5.69×), Barclays Center (19.25×), and Minnesota (2.62×) over the country average.

Where do Towson, Maryland fans live in United States?

Towson, Maryland fans in United States are most concentrated in Maryland (reach 157,469), Pennsylvania (reach 14,691), and Virginia (reach 12,314). These three regions account for the largest share of the active audience.

What other brands do Towson, Maryland fans also like?

Beyond Towson, Maryland itself, the audience over-indexes on Barclays Center (19.25×), Minnesota (2.62×), Arrietty (19.25×), and Elsword (19.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Towson, Maryland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.