Toyota Celica Audience in United States

Toyota Celica logo

Toyota Celica has an estimated audience of 449,659 people in United States. 34.0% are female, 66.0% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: Tipsy Elves, Life of Pi, Hipster, Iyanla Vanzant, N1 road (South Africa).

The average Toyota Celica fan in United States is 29.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tipsy Elves, Life of Pi, Hipster, with strongest over-indexing on Tipsy Elves (18.72× the country average). Demographically, the Toyota Celica audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota Celica fans

Demographic split for Toyota Celica audience in United States
MetricValue
Female34.0%
Male66.0%
Average age29.5
Estimated audience size449,659

Audience persona

The typical Toyota Celica fan in United States is more male, around 29.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Tipsy Elves.

Top regions in United States

Top regions ranked by reach for Toyota Celica in United States
RegionReachAffinity
California79,9471.62×
Texas49,2411.27×
Florida38,0081.25×
New York20,8440.83×
Georgia16,4101.18×
North Carolina16,0301.18×
Illinois15,8511.06×
Pennsylvania13,9820.92×
Washington13,3911.48×
Virginia12,5701.15×
Ohio12,3790.89×
New Jersey11,2020.98×
Arizona10,9901.2×
Tennessee10,1971.13×
Michigan8,3710.71×
Indiana8,2511×
Maryland8,1701.06×
Massachusetts7,9990.9×
Colorado7,7861.1×
South Carolina6,5000.96×
Missouri6,4280.89×
Oregon6,3841.24×
Alabama5,9520.95×
Kentucky5,7561.02×
Nevada5,7001.31×
Wisconsin5,5370.82×
Minnesota5,4380.84×
Oklahoma5,3031.06×
Louisiana5,0830.88×
Utah4,9821.24×
Connecticut4,5341.01×
Arkansas4,0591.1×
Kansas3,5851.01×
Hawaii3,2301.67×
Iowa2,9880.81×
Mississippi2,9310.79×
Idaho2,5571.13×
New Mexico2,4271.08×
Nebraska2,0170.89×
West Virginia1,8310.87×
New Hampshire1,6570.94×
Rhode Island1,3460.94×
Maine1,2540.78×
Delaware1,0420.84×
Washington, District of Columbia9700.72×
Montana9640.77×
Alaska8560.89×
South Dakota6600.63×
North Dakota5960.65×
Vermont5390.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Celica audience
BrandAffinityCategory
Tipsy Elves18.72×Shopping
Life of Pi17.14×Movies & TV
Hipster16.22×Politics & Society
Iyanla Vanzant23.62×Business & Career
N1 road (South Africa)6.76×Travel & Leisure
Title Nine17.11×Fashion & Accessoires
Nationality3.22×Politics & Society
Hammock camping9.96×Travel & Leisure
Academy Award for Best Original Score24.2×Movies & TV
Arrietty20×Movies & TV
Combat sport2.11×Sports
Northrop Grumman8.35×Business & Career
Pro-Ject5.27×Music & Radio
Minnesota2.11×Travel & Leisure
Academy Award for Best Production Design20×Movies & TV
Equinix16.37×Business & Career
Home construction1.68×Home & Garden
Home equity2.16×Home & Garden
Urban Outfitters2.01×Shopping
Historic site4.5×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Celica audience
TraitClusterScore
Luxury OrientationPREMIUM1.89
Risk AppetiteTHRILL1.73
Family OrientationCONSERVATISM1.59
Early Adopter MentalityPOWER1.56
Need for SecurityCONSERVATISM1.53
Career OrientationPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for Toyota Celica
CountryShare
United States24.3%
Spain8.8%
Poland7.4%

See Toyota Celica audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota Celica have in United States?

Toyota Celica has an estimated audience of 449,659 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota Celica fans?

34.0% of Toyota Celica fans are female, 66.0% are male, with an average age of 29.5 years.

Which brands do Toyota Celica fans like most?

Toyota Celica fans show strongest brand affinity for Tipsy Elves (18.72×), Life of Pi (17.14×), and Hipster (16.22×) over the country average.

Where do Toyota Celica fans live in United States?

Toyota Celica fans in United States are most concentrated in California (reach 79,947), Texas (reach 49,241), and Florida (reach 38,008). These three regions account for the largest share of the active audience.

What other brands do Toyota Celica fans also like?

Beyond Toyota Celica itself, the audience over-indexes on Life of Pi (17.14×), Hipster (16.22×), Iyanla Vanzant (23.62×), and N1 road (South Africa) (6.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Celica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.