Tree of life Audience in United States

Tree of life logo

Tree of life has an estimated audience of 1,864,331 people in United States. 81.9% are female, 18.1% are male, average age 43.1. Top regions: California, Texas, Nevada. Top brand affinities: Keene, New Hampshire, Goop, Hibachi, Google Home, Grace Slick.

The average Tree of life fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Nevada. Top brand affinities include Keene, New Hampshire, Goop, Hibachi, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Tree of life audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Mindfulness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Tree of life fans

Demographic split for Tree of life audience in United States
MetricValue
Female81.9%
Male18.1%
Average age43.1
Estimated audience size1,864,331

Audience persona

The typical Tree of life fan in United States is more female, around 43.1 years old, with strong Mindfulness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Tree of life in United States
RegionReachAffinity
California169,0990.82×
Texas139,5750.87×
Nevada128,3787.12×
Florida119,4340.95×
Washington89,2332.39×
New York84,4070.81×
Pennsylvania54,9260.87×
Ohio51,3380.89×
Georgia47,0260.82×
North Carolina45,8050.82×
Louisiana45,4281.89×
Illinois45,2520.73×
Virginia43,0470.95×
Arizona40,2201.06×
Michigan38,4520.79×
New Jersey36,8350.78×
Tennessee30,7560.82×
Indiana29,7520.87×
Massachusetts29,3230.8×
Colorado26,6500.91×
Maryland25,3310.79×
Oregon25,0941.17×
Missouri24,3540.81×
Alabama22,3750.86×
Minnesota22,1640.83×
Utah21,1961.27×
South Carolina20,5380.73×
Wisconsin19,7950.71×
Kentucky18,6580.8×
Oklahoma15,2720.74×
Connecticut14,9460.8×
Arkansas12,4970.81×
Kansas11,0180.75×
Iowa10,6340.69×
Mississippi10,3650.67×
Idaho8,8480.95×
New Mexico7,7940.83×
West Virginia7,4260.86×
Maine6,3220.95×
New Hampshire6,1760.84×
Nebraska6,1600.66×
Washington, District of Columbia5,8831.05×
Hawaii5,7250.71×
Rhode Island4,9590.84×
Montana4,6470.9×
Alaska3,4690.87×
Delaware3,2990.64×
Vermont2,9850.91×
South Dakota2,9120.68×
North Dakota2,4530.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tree of life audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop11.38×Internet & Social Media
Hibachi14.59×Food & Beverages
Google Home9.84×Technology & Electronics
Grace Slick12.98×Music & Radio
Grinch5.25×Movies & TV
Wok8.44×Food & Beverages
headspace11.76×Health
Ira Glass21.74×Music & Radio
Governor of Michigan8.55×Politics & Society
Vocal harmony4.87×Music & Radio
Fairy godmother7.42×Literature
No Escape (1994 film)11.01×Movies & TV
Cherish (group)10.48×Music & Radio
Gift registry9.43×Kids & Family
Hardik Pandya10.87×Sports
Jingoism1.51×Politics & Society
Hemnet9.02×Home & Garden
Cryptic crossword10.29×Technology & Electronics
National Paralympic Committee15.32×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tree of life audience
TraitClusterScore
MindfulnessBALANCE1.53
Price SensitivityPREMIUM1.42
SpiritualityBALANCE1.34
Luxury OrientationPREMIUM1.21
TravellingTHRILL1.19
IndividualismJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Tree of life
CountryShare
United States35.2%
Australia13.6%
United Kingdom7.6%

See Tree of life audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Tree of life have in United States?

Tree of life has an estimated audience of 1,864,331 people in United States, concentrated in California and Texas.

What is the gender split and age of Tree of life fans?

81.9% of Tree of life fans are female, 18.1% are male, with an average age of 43.1 years.

Which brands do Tree of life fans like most?

Tree of life fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (11.38×), and Hibachi (14.59×) over the country average.

Where do Tree of life fans live in United States?

Tree of life fans in United States are most concentrated in California (reach 169,099), Texas (reach 139,575), and Nevada (reach 128,378). These three regions account for the largest share of the active audience.

What other brands do Tree of life fans also like?

Beyond Tree of life itself, the audience over-indexes on Goop (11.38×), Hibachi (14.59×), Google Home (9.84×), and Grace Slick (12.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tree of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.