Turner Classic Movies Audience in United States

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Turner Classic Movies has an estimated audience of 1,964,417 people in United States. 46.0% are female, 54.0% are male, average age 44.5. Top regions: California, New York, Texas. Top brand affinities: Israel, Urban Outfitters, The Halal Guys, Home staging, Natural rubber.

The average Turner Classic Movies fan in United States is 44.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Israel, Urban Outfitters, The Halal Guys, with strongest over-indexing on Israel (2.84× the country average). Demographically, the Turner Classic Movies audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Turner Classic Movies fans

Demographic split for Turner Classic Movies audience in United States
MetricValue
Female46.0%
Male54.0%
Average age44.5
Estimated audience size1,964,417

Audience persona

The typical Turner Classic Movies fan in United States is balanced, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Turner Classic Movies in United States
RegionReachAffinity
California179,5980.83×
New York162,5901.48×
Texas126,9200.75×
Florida110,2460.83×
Ohio83,1251.37×
Pennsylvania79,6261.2×
Illinois64,0630.98×
New Jersey61,8391.24×
North Carolina59,0731×
Michigan58,3211.14×
Georgia49,4370.82×
South Carolina48,5411.64×
Massachusetts47,4901.23×
Virginia45,4240.95×
Indiana43,0691.2×
Missouri41,1261.3×
Wisconsin37,5871.27×
Tennessee36,3390.92×
Maryland33,6991×
Arizona33,5310.84×
Washington31,9680.81×
Connecticut30,2421.53×
Minnesota28,3061.01×
Kentucky28,0511.14×
Alabama27,4431×
Colorado25,5770.83×
Oregon23,3411.04×
Louisiana21,4270.85×
Iowa20,8201.29×
Oklahoma19,3330.89×
Kansas17,6391.14×
Nevada17,3110.91×
Arkansas13,6740.84×
Mississippi11,6980.72×
Idaho9,6550.98×
Maine9,5261.35×
Nebraska9,2560.94×
Utah8,4940.48×
Rhode Island7,9721.28×
West Virginia7,8420.86×
New Hampshire7,1200.92×
Delaware6,9331.28×
Montana6,8851.26×
New Mexico6,7600.69×
Hawaii6,6620.79×
Washington, District of Columbia5,5290.94×
Vermont3,1820.92×
South Dakota2,8060.62×
Wyoming2,1150.73×
Alaska2,1010.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Turner Classic Movies audience
BrandAffinityCategory
Israel2.84×Travel & Leisure
Urban Outfitters2.11×Shopping
The Halal Guys5.93×Food & Beverages
Home staging4.15×Home & Garden
Natural rubber1.54×Cars & Mobility
3D printing1.68×Technology & Electronics
Steampunk3.11×Fashion & Accessoires
Husson University22.78×Business & Career
Glossier2.82×Beauty & Wellness
Nikos Kazantzakis28.4×Literature
Urban horticulture1.83×Home & Garden
Nebraska Cornhuskers football1.68×Sports
Jeep Wagoneer2.65×Cars & Mobility
Corona (band)2.65×Music & Radio
Jezebel (film)3.13×Movies & TV
JamBase5.1×Music & Radio
UK garage2.4×Music & Radio
On the Border Mexican Grill & Cantina2.96×Food & Beverages
KiwiCo2.93×Kids & Family
Personalised Gifts1.82×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Turner Classic Movies audience
TraitClusterScore
PatriotismCONSERVATISM1.97
TraditionCONSERVATISM1.47
SpiritualityBALANCE1.38
Community OrientationOPEN1.37
IndividualismJOY1.31
MindfulnessBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Turner Classic Movies
CountryShare
United States89.2%
Canada5.8%
Ireland0.6%

See Turner Classic Movies audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Turner Classic Movies have in United States?

Turner Classic Movies has an estimated audience of 1,964,417 people in United States, concentrated in California and New York.

What is the gender split and age of Turner Classic Movies fans?

46.0% of Turner Classic Movies fans are female, 54.0% are male, with an average age of 44.5 years.

Which brands do Turner Classic Movies fans like most?

Turner Classic Movies fans show strongest brand affinity for Israel (2.84×), Urban Outfitters (2.11×), and The Halal Guys (5.93×) over the country average.

Where do Turner Classic Movies fans live in United States?

Turner Classic Movies fans in United States are most concentrated in California (reach 179,598), New York (reach 162,590), and Texas (reach 126,920). These three regions account for the largest share of the active audience.

What other brands do Turner Classic Movies fans also like?

Beyond Turner Classic Movies itself, the audience over-indexes on Urban Outfitters (2.11×), The Halal Guys (5.93×), Home staging (4.15×), and Natural rubber (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Turner Classic Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.