Tweezers Audience in United States

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Tweezers has an estimated audience of 1,073,204 people in United States. 86.4% are female, 13.6% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Zoo Tycoon (series), Historic site, Tierra Cali, Goop, Mothercare.

The average Tweezers fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Zoo Tycoon (series), Historic site, Tierra Cali, with strongest over-indexing on Zoo Tycoon (series) (20× the country average). Demographically, the Tweezers audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Tweezers fans

Demographic split for Tweezers audience in United States
MetricValue
Female86.4%
Male13.6%
Average age39.7
Estimated audience size1,073,204

Audience persona

The typical Tweezers fan in United States is more female, around 39.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Zoo Tycoon (series).

Top regions in United States

Top regions ranked by reach for Tweezers in United States
RegionReachAffinity
California174,6901.48×
Texas124,9511.35×
Florida88,2461.21×
New York79,3481.32×
Illinois42,3411.18×
Georgia39,4151.19×
Pennsylvania35,4110.98×
North Carolina34,0201.05×
New Jersey32,9781.21×
Virginia31,6721.21×
Ohio31,3190.95×
Michigan28,0611×
Washington24,3371.13×
Massachusetts23,9331.13×
Arizona22,5891.03×
Maryland22,0041.19×
Tennessee21,6971.01×
Indiana19,6771×
Missouri16,2500.94×
Louisiana16,1301.17×
Alabama16,0361.07×
South Carolina15,8720.98×
Colorado15,8410.94×
Minnesota15,0490.98×
Wisconsin13,7960.85×
Kentucky12,9720.96×
Oregon12,4401.01×
Nevada11,6871.13×
Connecticut11,6711.08×
Oklahoma11,5570.97×
Mississippi10,1991.15×
Utah9,9101.03×
Arkansas8,8211×
Kansas8,0840.96×
Iowa8,0830.91×
New Mexico5,4551.01×
Hawaii5,3241.15×
Nebraska4,9140.91×
Idaho4,2000.78×
West Virginia3,9270.79×
New Hampshire3,3450.79×
Washington, District of Columbia3,3331.03×
Delaware2,9170.99×
Rhode Island2,8860.84×
Maine2,8050.73×
Montana2,0290.68×
South Dakota1,7330.7×
Alaska1,7270.75×
North Dakota1,6330.74×
Vermont1,3200.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tweezers audience
BrandAffinityCategory
Zoo Tycoon (series)20×Games
Historic site3.38×Arts & Culture
Tierra Cali4.53×Travel & Leisure
Goop3.04×Internet & Social Media
Mothercare1.77×Kids & Family
UK garage2.91×Music & Radio
Nurse education1.72×Kids & Family
Governor of Michigan3.68×Politics & Society
JDSU1.5×Business & Career
Jesse Plemons1.69×Movies & TV
Stamp collecting2.3×Home & Garden
Home staging2.29×Home & Garden
Vocal harmony1.94×Music & Radio
Fairy godmother3.14×Literature
Women's empowerment1.79×Politics & Society
Certified diabetes educator5.56×Business & Career
Grinch1.65×Movies & TV
headspace3.8×Health
Wok2.55×Food & Beverages
Jaws2.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tweezers audience
TraitClusterScore
Price SensitivityPREMIUM1.56
Luxury OrientationPREMIUM1.47
CreativityOPEN1.42
IndulgenceJOY1.21
TravellingTHRILL1.21
Risk AppetiteTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Tweezers
CountryShare
United States25.9%
United Kingdom7.1%
Brazil5.5%

See Tweezers audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Tweezers have in United States?

Tweezers has an estimated audience of 1,073,204 people in United States, concentrated in California and Texas.

What is the gender split and age of Tweezers fans?

86.4% of Tweezers fans are female, 13.6% are male, with an average age of 39.7 years.

Which brands do Tweezers fans like most?

Tweezers fans show strongest brand affinity for Zoo Tycoon (series) (20×), Historic site (3.38×), and Tierra Cali (4.53×) over the country average.

Where do Tweezers fans live in United States?

Tweezers fans in United States are most concentrated in California (reach 174,690), Texas (reach 124,951), and Florida (reach 88,246). These three regions account for the largest share of the active audience.

What other brands do Tweezers fans also like?

Beyond Tweezers itself, the audience over-indexes on Historic site (3.38×), Tierra Cali (4.53×), Goop (3.04×), and Mothercare (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tweezers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.