Typeface Audience in United States

Typeface logo

Typeface has an estimated audience of 1,387,224 people in United States. 59.8% are female, 40.2% are male, average age 40.1. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Vocal harmony, Jesse Plemons, Goop.

The average Typeface fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Vocal harmony, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Typeface audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Typeface fans

Demographic split for Typeface audience in United States
MetricValue
Female59.8%
Male40.2%
Average age40.1
Estimated audience size1,387,224

Audience persona

The typical Typeface fan in United States is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Typeface in United States
RegionReachAffinity
California322,5692.11×
New York130,8341.69×
Texas116,8830.98×
Florida80,6550.86×
Washington55,1491.98×
Illinois53,3761.15×
Georgia48,5631.14×
Pennsylvania47,4451.02×
Massachusetts41,3991.51×
North Carolina39,7630.95×
New Jersey37,4201.06×
Ohio37,3120.87×
Virginia36,2261.07×
Michigan32,5840.9×
Arizona26,3320.93×
Colorado25,2591.16×
Maryland23,8261×
Tennessee23,7570.85×
Oregon23,0031.45×
Indiana22,5450.89×
Wisconsin20,2730.97×
Minnesota20,2591.02×
Missouri19,7210.88×
South Carolina15,5260.74×
Utah15,3261.23×
Nevada14,6101.09×
Connecticut14,4581.04×
Oklahoma13,5860.88×
Louisiana13,3950.75×
Alabama13,1000.68×
Kentucky10,7620.62×
Iowa10,2150.89×
Kansas8,5790.78×
Arkansas8,3010.73×
Mississippi7,8190.68×
Idaho6,3970.92×
Hawaii6,3881.07×
Rhode Island6,3881.45×
Washington, District of Columbia6,3171.52×
New Hampshire5,8371.07×
Nebraska5,3350.77×
Maine4,8820.98×
New Mexico4,8020.69×
West Virginia3,9360.61×
Montana2,7390.71×
Vermont2,5871.06×
Alaska2,5140.85×
Delaware2,3560.62×
South Dakota2,1630.67×
North Dakota1,8430.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Typeface audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan20.29×Politics & Society
Vocal harmony9.72×Music & Radio
Jesse Plemons7.09×Movies & TV
Goop9.17×Internet & Social Media
Mangaka7.09×Literature
Harlow18.96×Travel & Leisure
Wok9.37×Food & Beverages
Fairy godmother10.27×Literature
No Escape (1994 film)13.96×Movies & TV
headspace10.77×Health
Grinch4.56×Movies & TV
Grace Slick9.87×Music & Radio
TV Fanatic11.46×Movies & TV
Staycation3.45×Home & Garden
Hipster10.06×Politics & Society
Cherish (group)11.38×Music & Radio
El Paso County, Colorado12.91×Travel & Leisure
Hibachi7.6×Food & Beverages
Google Home6.16×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Typeface audience
TraitClusterScore
Design AffinityPREMIUM1.85
Quality AwarenessPREMIUM1.8
Early Adopter MentalityPOWER1.53
Luxury OrientationPREMIUM1.44
DIY MentalityTHRILL1.43
Risk AppetiteTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Typeface
CountryShare
United States22.0%
Indonesia6.8%
France6.2%

See Typeface audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Typeface have in United States?

Typeface has an estimated audience of 1,387,224 people in United States, concentrated in California and New York.

What is the gender split and age of Typeface fans?

59.8% of Typeface fans are female, 40.2% are male, with an average age of 40.1 years.

Which brands do Typeface fans like most?

Typeface fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (20.29×), and Vocal harmony (9.72×) over the country average.

Where do Typeface fans live in United States?

Typeface fans in United States are most concentrated in California (reach 322,569), New York (reach 130,834), and Texas (reach 116,883). These three regions account for the largest share of the active audience.

What other brands do Typeface fans also like?

Beyond Typeface itself, the audience over-indexes on Governor of Michigan (20.29×), Vocal harmony (9.72×), Jesse Plemons (7.09×), and Goop (9.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Typeface. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.