Umar Audience in United States

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Umar has an estimated audience of 548,564 people in United States. 31.5% are female, 68.5% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Chili con carne, Graham Greene, Overtone, Commercial mortgage.

The average Umar fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Chili con carne, Graham Greene, with strongest over-indexing on Minnesota (2.24× the country average). Demographically, the Umar audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Umar fans

Demographic split for Umar audience in United States
MetricValue
Female31.5%
Male68.5%
Average age38.9
Estimated audience size548,564

Audience persona

The typical Umar fan in United States is more male, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Umar in United States
RegionReachAffinity
California77,8431.29×
Texas48,5671.03×
New York45,7201.49×
Florida37,5751.01×
North Carolina25,9341.57×
Illinois21,9971.2×
Georgia20,0341.19×
Maryland19,1952.04×
Pennsylvania19,0981.03×
New Jersey18,0571.29×
Virginia17,6051.32×
Ohio16,0120.95×
Michigan14,5781.02×
Washington12,5861.14×
Massachusetts12,2591.13×
Tennessee9,7000.88×
Indiana9,2100.92×
Arizona8,8240.79×
Minnesota7,7590.99×
Colorado7,4760.86×
Missouri7,2370.82×
South Carolina7,1340.86×
Louisiana6,9890.99×
Wisconsin6,5330.79×
Kentucky6,5260.95×
Oregon6,0910.97×
Connecticut6,0611.1×
Nevada6,0191.13×
Alabama5,0910.66×
Oklahoma5,0470.83×
Iowa3,7930.84×
Utah3,6920.75×
Kansas3,5610.82×
Arkansas3,4410.76×
Mississippi3,4170.76×
Hawaii2,9871.27×
Idaho2,4320.88×
Washington, District of Columbia2,2261.35×
West Virginia2,1630.85×
Nebraska2,1250.77×
Rhode Island1,7210.99×
Maine1,7200.88×
New Mexico1,6610.6×
New Hampshire1,5500.72×
Delaware1,3400.89×
North Dakota1,1791.05×
Montana1,1450.75×
Alaska1,1260.96×
South Dakota1,0500.83×
Wyoming9131.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Umar audience
BrandAffinityCategory
Minnesota2.24×Travel & Leisure
Chili con carne3.31×Food & Beverages
Graham Greene2.5×Literature
Overtone3.63×Beauty & Wellness
Commercial mortgage2.05×Business & Career
Brittney Griner2.28×Sports
Consequence (rapper)1.53×Music & Radio
War on Terror1.73×Politics & Society
Nick Jr. (Australia)1.94×Kids & Family
Ash vs Evil Dead2.71×Movies & TV
Thom Browne1.78×Fashion & Accessoires
Highland games1.68×Sports
Penn & Teller1.52×Movies & TV
Iguala2.54×Travel & Leisure
Finding Your Roots1.94×Movies & TV
John Frusciante2.04×Music & Radio
Erika Buenfil2.95×Movies & TV
Ohio State Buckeyes women's basketball1.86×Sports
Cal Ripken, Jr.2.3×Sports
Albert Hammond, Jr.3.69×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Umar audience
TraitClusterScore
Career OrientationPOWER1.45
Urban LifestyleOPEN1.34
Luxury OrientationPREMIUM1.28
Need for SecurityCONSERVATISM1.15
Quality AwarenessPREMIUM1.1
IndulgenceJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Umar
CountryShare
Egypt9.4%
United States8.9%
Saudi Arabia8.9%

See Umar audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Umar have in United States?

Umar has an estimated audience of 548,564 people in United States, concentrated in California and Texas.

What is the gender split and age of Umar fans?

31.5% of Umar fans are female, 68.5% are male, with an average age of 38.9 years.

Which brands do Umar fans like most?

Umar fans show strongest brand affinity for Minnesota (2.24×), Chili con carne (3.31×), and Graham Greene (2.5×) over the country average.

Where do Umar fans live in United States?

Umar fans in United States are most concentrated in California (reach 77,843), Texas (reach 48,567), and New York (reach 45,720). These three regions account for the largest share of the active audience.

What other brands do Umar fans also like?

Beyond Umar itself, the audience over-indexes on Chili con carne (3.31×), Graham Greene (2.5×), Overtone (3.63×), and Commercial mortgage (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Umar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.