Underground music Audience in United States

Underground music logo

Underground music has an estimated audience of 1,497,064 people in United States. 39.2% are female, 60.8% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Home construction, 3D printing, Salman Khan, Minnesota.

The average Underground music fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Home construction, 3D printing, with strongest over-indexing on Dog breed (2.53× the country average). Demographically, the Underground music audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Underground music fans

Demographic split for Underground music audience in United States
MetricValue
Female39.2%
Male60.8%
Average age35.7
Estimated audience size1,497,064

Audience persona

The typical Underground music fan in United States is more male, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Underground music in United States
RegionReachAffinity
California168,1821.02×
Texas111,3150.86×
Florida95,9640.95×
New York81,6340.98×
Georgia54,2031.18×
North Carolina44,4910.99×
Pennsylvania42,5250.84×
Illinois40,3150.81×
Virginia34,6880.95×
New Jersey33,5580.88×
Michigan32,6030.83×
Ohio31,7880.69×
Tennessee30,6451.02×
Minnesota26,4181.23×
Maryland25,3390.98×
Colorado24,6321.04×
Washington23,0540.77×
Arizona22,9640.75×
Massachusetts21,5080.73×
Indiana20,8030.76×
South Carolina20,2840.9×
Louisiana18,1880.94×
Missouri16,6210.69×
Alabama15,2370.73×
Kentucky14,5750.78×
Wisconsin13,3530.59×
Connecticut13,1510.88×
Mississippi12,9551.05×
Oregon12,8930.75×
Nevada12,6100.87×
Iowa11,3530.92×
Oklahoma10,6630.64×
Arkansas10,2980.83×
Kansas8,3190.71×
Utah7,5130.56×
West Virginia6,7550.97×
Alaska6,7412.1×
Hawaii6,4551×
Idaho6,2380.83×
Montana5,8761.41×
New Mexico5,8730.78×
South Dakota5,8001.68×
North Dakota5,6471.84×
New Hampshire5,5660.94×
Wyoming5,4642.46×
Nebraska5,4500.73×
Rhode Island5,3741.13×
Maine5,3711×
Vermont5,2862.01×
Delaware4,8131.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Underground music audience
BrandAffinityCategory
Dog breed2.53×Pets & Animals
Home construction3.01×Home & Garden
3D printing3.82×Technology & Electronics
Salman Khan10.43×Movies & TV
Minnesota1.68×Travel & Leisure
Google Photos2.31×Technology & Electronics
Jesse Plemons2.85×Movies & TV
Israel1.59×Travel & Leisure
Winemaking3.35×Food & Beverages
Hog Hunting2.51×Sports
Captain America (1990 film)3.29×Movies & TV
Nebraska Cornhuskers football2.54×Sports
Magazine (band)4.27×Music & Radio
Nipsey Hussle3.38×Music & Radio
Grammarly2.56×Business & Career
IS (Infinite Stratos)2.01×Literature
HomeSense2.64×Home & Garden
Springfield, Illinois5.19×Travel & Leisure
Inland Empire (film)4.82×Movies & TV
Queens College, City University of New York3.38×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Underground music audience
TraitClusterScore
ExtroversionTHRILL2.03
LGBTQ+ IdentityOPEN1.61
Urban LifestyleOPEN1.52
Early Adopter MentalityPOWER1.49
TraditionCONSERVATISM1.33
Community OrientationOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Underground music
CountryShare
United States24.2%
Italy16.1%
United Kingdom6.5%

See Underground music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Underground music have in United States?

Underground music has an estimated audience of 1,497,064 people in United States, concentrated in California and Texas.

What is the gender split and age of Underground music fans?

39.2% of Underground music fans are female, 60.8% are male, with an average age of 35.7 years.

Which brands do Underground music fans like most?

Underground music fans show strongest brand affinity for Dog breed (2.53×), Home construction (3.01×), and 3D printing (3.82×) over the country average.

Where do Underground music fans live in United States?

Underground music fans in United States are most concentrated in California (reach 168,182), Texas (reach 111,315), and Florida (reach 95,964). These three regions account for the largest share of the active audience.

What other brands do Underground music fans also like?

Beyond Underground music itself, the audience over-indexes on Home construction (3.01×), 3D printing (3.82×), Salman Khan (10.43×), and Minnesota (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Underground music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.