Uniform Audience in United States

Uniform logo

Uniform has an estimated audience of 6,070,612 people in United States. 51.0% are female, 49.0% are male, average age 40.6. Top regions: California, Florida, Texas. Top brand affinities: Goop, Historic site, Governor of Michigan, Vocal harmony, Grinch.

The average Uniform fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Goop, Historic site, Governor of Michigan, with strongest over-indexing on Goop (13.3× the country average). Demographically, the Uniform audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Uniform fans

Demographic split for Uniform audience in United States
MetricValue
Female51.0%
Male49.0%
Average age40.6
Estimated audience size6,070,612

Audience persona

The typical Uniform fan in United States is balanced, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Uniform in United States
RegionReachAffinity
California748,4321.12×
Florida708,6471.72×
Texas656,0561.26×
New York528,6701.56×
Georgia258,5481.38×
Ohio212,5741.14×
North Carolina203,9961.12×
Pennsylvania183,0650.9×
Illinois180,9170.89×
Michigan180,5291.14×
Tennessee173,2421.42×
Louisiana169,0742.16×
New Jersey152,3530.99×
Virginia145,7750.99×
Arizona123,2390.99×
Alabama119,7991.41×
Washington112,8780.93×
Maryland109,7211.05×
South Carolina104,3481.14×
Massachusetts101,7970.85×
Indiana100,5520.91×
Missouri90,2990.92×
Colorado79,2910.83×
Mississippi77,3681.55×
Wisconsin74,5090.82×
Kentucky71,6180.94×
Minnesota67,9030.78×
Nevada65,7861.12×
Oklahoma64,9040.96×
Oregon63,9910.92×
Connecticut57,5660.95×
Arkansas49,2130.98×
Utah44,3620.82×
Kansas43,9670.92×
Iowa42,9930.86×
New Mexico30,1760.99×
Nebraska27,9400.92×
West Virginia24,6250.87×
Hawaii24,5350.94×
Idaho22,7400.75×
Washington, District of Columbia18,4941.01×
Rhode Island17,6680.91×
New Hampshire15,2170.64×
Delaware14,0990.84×
Maine13,1120.6×
Montana11,9540.71×
North Dakota9,9260.8×
South Dakota9,8170.7×
Alaska9,2150.71×
Vermont5,8500.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Uniform audience
BrandAffinityCategory
Goop13.3×Internet & Social Media
Historic site10.18×Arts & Culture
Governor of Michigan17.62×Politics & Society
Vocal harmony9.73×Music & Radio
Grinch8.04×Movies & TV
Wok12.03×Food & Beverages
Fairy godmother12.63×Literature
Cherish (group)17.85×Music & Radio
Harlow18.78×Travel & Leisure
TV Fanatic16.98×Movies & TV
Hibachi11.67×Food & Beverages
Hipster14.02×Politics & Society
Google Home9.29×Technology & Electronics
headspace13.15×Health
Mathcore11.03×Music & Radio
Grace Slick11.45×Music & Radio
Urban Outfitters2.4×Shopping
No Escape (1994 film)14.44×Movies & TV
La Jolla10.93×Travel & Leisure
Guitarist (magazine)13.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Uniform audience
TraitClusterScore
PatriotismCONSERVATISM2.36
IndividualismJOY1.32
ExtroversionTHRILL1.27
Price SensitivityPREMIUM1.23
Luxury OrientationPREMIUM1.22
DIY MentalityTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Uniform
CountryShare
United States27.4%
Brazil5.6%
Japan4.8%

See Uniform audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Uniform have in United States?

Uniform has an estimated audience of 6,070,612 people in United States, concentrated in California and Florida.

What is the gender split and age of Uniform fans?

51.0% of Uniform fans are female, 49.0% are male, with an average age of 40.6 years.

Which brands do Uniform fans like most?

Uniform fans show strongest brand affinity for Goop (13.3×), Historic site (10.18×), and Governor of Michigan (17.62×) over the country average.

Where do Uniform fans live in United States?

Uniform fans in United States are most concentrated in California (reach 748,432), Florida (reach 708,647), and Texas (reach 656,056). These three regions account for the largest share of the active audience.

What other brands do Uniform fans also like?

Beyond Uniform itself, the audience over-indexes on Historic site (10.18×), Governor of Michigan (17.62×), Vocal harmony (9.73×), and Grinch (8.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Uniform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.