United States Armed Forces Audience in United States

United States Armed Forces logo

United States Armed Forces has an estimated audience of 851,445 people in United States. 42.3% are female, 57.7% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Urban Outfitters, Mathcore, Google Home, Cam Ward.

The average United States Armed Forces fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Urban Outfitters, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the United States Armed Forces audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of United States Armed Forces fans

Demographic split for United States Armed Forces audience in United States
MetricValue
Female42.3%
Male57.7%
Average age40.7
Estimated audience size851,445

Audience persona

The typical United States Armed Forces fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for United States Armed Forces in United States
RegionReachAffinity
California82,9910.89×
Texas73,2931×
Florida64,7971.12×
New York28,9630.61×
Georgia27,9081.06×
Virginia26,3491.27×
North Carolina26,2101.02×
Pennsylvania22,4300.78×
Ohio21,1470.81×
Illinois20,4320.72×
Arizona20,0891.16×
Washington19,0321.11×
Tennessee18,2511.07×
Michigan17,4700.78×
Indiana15,1510.97×
New Jersey15,0120.69×
Missouri14,8821.08×
Alabama14,5201.22×
Maryland14,4320.99×
South Carolina14,2211.11×
Oklahoma12,6861.34×
Kentucky12,5811.18×
Colorado11,9260.89×
Louisiana11,2711.03×
Wisconsin10,9640.86×
Massachusetts10,4660.62×
Oregon9,0040.92×
Arkansas8,9491.28×
Minnesota8,8410.72×
Nevada8,4851.03×
Mississippi8,1501.16×
Utah7,2990.96×
Kansas7,0771.05×
Iowa6,2680.89×
Connecticut5,7960.68×
New Mexico5,7371.34×
Hawaii5,6051.53×
Idaho5,0051.17×
West Virginia4,6721.18×
Nebraska3,6940.87×
New Hampshire3,1950.95×
Alaska3,1701.74×
Maine2,8610.94×
Montana2,7231.15×
Rhode Island2,1190.78×
South Dakota1,9661×
Delaware1,7640.75×
Washington, District of Columbia1,6830.66×
Wyoming1,6251.29×
North Dakota1,5230.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States Armed Forces audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Urban Outfitters5.15×Shopping
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Cam Ward5.97×Sports
Product design2.33×Business & Career
Pro-Ject4.74×Music & Radio
The Historian16.48×Literature
UK garage5.21×Music & Radio
Israel1.67×Travel & Leisure
Eurail16.57×Cars & Mobility
Home staging3.77×Home & Garden
JDSU2.19×Business & Career
nbc chicago3.96×Movies & TV
Unique Gifts1.64×Shopping
Kendra Scott1.93×Fashion & Accessoires
Stamp collecting3×Home & Garden
Parral, Chihuahua9.05×Travel & Leisure
Isometric exercise5.21×Sports
Birthday Gifts1.82×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States Armed Forces audience
TraitClusterScore
PatriotismCONSERVATISM3.41
Quality AwarenessPREMIUM1.37
Need for SecurityCONSERVATISM1.3
Risk AppetiteTHRILL1.07
IndividualismJOY1
Urban LifestyleOPEN0.97

Worldwide distribution

Worldwide audience distribution share by country for United States Armed Forces
CountryShare
United States60.7%
Taiwan3.0%
Japan2.9%

See United States Armed Forces audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does United States Armed Forces have in United States?

United States Armed Forces has an estimated audience of 851,445 people in United States, concentrated in California and Texas.

What is the gender split and age of United States Armed Forces fans?

42.3% of United States Armed Forces fans are female, 57.7% are male, with an average age of 40.7 years.

Which brands do United States Armed Forces fans like most?

United States Armed Forces fans show strongest brand affinity for Keene, New Hampshire (675×), Urban Outfitters (5.15×), and Mathcore (18.06×) over the country average.

Where do United States Armed Forces fans live in United States?

United States Armed Forces fans in United States are most concentrated in California (reach 82,991), Texas (reach 73,293), and Florida (reach 64,797). These three regions account for the largest share of the active audience.

What other brands do United States Armed Forces fans also like?

Beyond United States Armed Forces itself, the audience over-indexes on Urban Outfitters (5.15×), Mathcore (18.06×), Google Home (11.64×), and Cam Ward (5.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Armed Forces. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.