United States Merchant Marine Academy Audience in United States
United States Merchant Marine Academy has an estimated audience of 370,924 people in United States. 36.2% are female, 63.8% are male, average age 44.2. Top regions: New York, Texas, California. Top brand affinities: Urban Outfitters, KSTP-TV, Vocal harmony, Monogram, headspace.
The average United States Merchant Marine Academy fan in United States is 44.2 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Urban Outfitters, KSTP-TV, Vocal harmony, with strongest over-indexing on Urban Outfitters (9.94× the country average). Demographically, the United States Merchant Marine Academy audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: NGO / Political Party
Demographics of United States Merchant Marine Academy fans
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 44.2 |
| Estimated audience size | 370,924 |
Audience persona
The typical United States Merchant Marine Academy fan in United States is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 56,675 | 2.73× |
| Texas | 25,787 | 0.81× |
| California | 23,397 | 0.57× |
| Florida | 23,379 | 0.93× |
| Virginia | 18,256 | 2.02× |
| Pennsylvania | 16,450 | 1.32× |
| New Jersey | 16,174 | 1.71× |
| Maryland | 13,481 | 2.11× |
| Georgia | 10,556 | 0.92× |
| North Carolina | 9,798 | 0.88× |
| Ohio | 8,429 | 0.74× |
| Massachusetts | 7,997 | 1.09× |
| Illinois | 7,627 | 0.62× |
| Colorado | 7,268 | 1.24× |
| Connecticut | 7,236 | 1.95× |
| Arizona | 7,049 | 0.93× |
| South Carolina | 6,740 | 1.21× |
| Washington | 6,135 | 0.82× |
| Tennessee | 5,850 | 0.79× |
| Michigan | 5,431 | 0.56× |
| Louisiana | 5,268 | 1.1× |
| Indiana | 5,068 | 0.75× |
| Alabama | 4,651 | 0.9× |
| Missouri | 3,865 | 0.65× |
| Minnesota | 3,616 | 0.68× |
| Kentucky | 2,959 | 0.64× |
| Wisconsin | 2,924 | 0.52× |
| Oregon | 2,654 | 0.62× |
| Washington, District of Columbia | 2,646 | 2.37× |
| Mississippi | 2,575 | 0.84× |
| Oklahoma | 2,502 | 0.61× |
| Nevada | 2,322 | 0.65× |
| Kansas | 2,027 | 0.69× |
| Utah | 1,884 | 0.57× |
| Rhode Island | 1,782 | 1.51× |
| Delaware | 1,775 | 1.73× |
| Hawaii | 1,774 | 1.11× |
| New Hampshire | 1,657 | 1.13× |
| Arkansas | 1,648 | 0.54× |
| Maine | 1,545 | 1.16× |
| Iowa | 1,503 | 0.49× |
| New Mexico | 1,394 | 0.75× |
| West Virginia | 1,348 | 0.78× |
| Nebraska | 1,217 | 0.65× |
| Idaho | 1,182 | 0.64× |
| Alaska | 1,072 | 1.35× |
| Montana | 895 | 0.87× |
| Vermont | 751 | 1.15× |
| South Dakota | 412 | 0.48× |
| Wyoming | 351 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 9.94× | Shopping |
| KSTP-TV | 11.49× | Movies & TV |
| Vocal harmony | 5.51× | Music & Radio |
| Monogram | 4.65× | Home & Garden |
| headspace | 10.86× | Health |
| Nebraska Cornhuskers football | 4.08× | Sports |
| Wok | 7.41× | Food & Beverages |
| Governor of Michigan | 7.92× | Politics & Society |
| Hibachi | 8.4× | Food & Beverages |
| Google Home | 6.9× | Technology & Electronics |
| Goop | 5.57× | Internet & Social Media |
| Cherish (group) | 11.33× | Music & Radio |
| Ira Glass | 17.02× | Music & Radio |
| Giorgio A. Tsoukalos | 22× | Literature |
| Cryptic crossword | 14.45× | Technology & Electronics |
| Grinch | 3.69× | Movies & TV |
| Guitarist (magazine) | 9.97× | Music & Radio |
| TV Fanatic | 9.06× | Movies & TV |
| Goma | 14.18× | Travel & Leisure |
| Fairy godmother | 5.54× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.86 |
| Risk Appetite | THRILL | 1.58 |
| Career Orientation | POWER | 1.25 |
| Need for Security | CONSERVATISM | 1.25 |
| Travelling | THRILL | 1.15 |
| Tradition | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.9% |
| Canada | 2.7% |
| Indonesia | 1.2% |
See United States Merchant Marine Academy audiences in other countries
- United States Merchant Marine Academy — Germany
- United States Merchant Marine Academy — United Kingdom
- United States Merchant Marine Academy — France
- United States Merchant Marine Academy — Italy
- United States Merchant Marine Academy — Spain
- United States Merchant Marine Academy — Brazil
- United States Merchant Marine Academy — Japan
- United States Merchant Marine Academy — South Korea
- United States Merchant Marine Academy — India
More audiences in United States
- Department of Motor Vehicles (20,323,665)
- SSA (17,557,089)
- FAFSA (14,175,776)
- AARP (12,709,235)
- United States Army (12,106,369)
Frequently asked questions
How many fans does United States Merchant Marine Academy have in United States?
United States Merchant Marine Academy has an estimated audience of 370,924 people in United States, concentrated in New York and Texas.
What is the gender split and age of United States Merchant Marine Academy fans?
36.2% of United States Merchant Marine Academy fans are female, 63.8% are male, with an average age of 44.2 years.
Which brands do United States Merchant Marine Academy fans like most?
United States Merchant Marine Academy fans show strongest brand affinity for Urban Outfitters (9.94×), KSTP-TV (11.49×), and Vocal harmony (5.51×) over the country average.
Where do United States Merchant Marine Academy fans live in United States?
United States Merchant Marine Academy fans in United States are most concentrated in New York (reach 56,675), Texas (reach 25,787), and California (reach 23,397). These three regions account for the largest share of the active audience.
What other brands do United States Merchant Marine Academy fans also like?
Beyond United States Merchant Marine Academy itself, the audience over-indexes on KSTP-TV (11.49×), Vocal harmony (5.51×), Monogram (4.65×), and headspace (10.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for United States Merchant Marine Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.