United States Secretary of Defense Audience in United States
United States Secretary of Defense has an estimated audience of 5,216,133 people in United States. 24.3% are female, 75.7% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Product design, nbc chicago, Pro-Ject, Home equity, Stamp collecting.
The average United States Secretary of Defense fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, nbc chicago, Pro-Ject, with strongest over-indexing on Product design (4.39× the country average). Demographically, the United States Secretary of Defense audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of United States Secretary of Defense fans
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 34.3 |
| Estimated audience size | 5,216,133 |
Audience persona
The typical United States Secretary of Defense fan in United States is more male, around 34.3 years old, with strong Family Orientation tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 511,208 | 0.89× |
| Texas | 429,499 | 0.96× |
| Florida | 350,388 | 0.99× |
| New York | 277,134 | 0.95× |
| Virginia | 179,682 | 1.41× |
| North Carolina | 175,187 | 1.12× |
| Illinois | 167,835 | 0.97× |
| Georgia | 157,141 | 0.98× |
| Pennsylvania | 155,933 | 0.89× |
| Ohio | 145,935 | 0.91× |
| Washington | 131,183 | 1.25× |
| Michigan | 130,267 | 0.96× |
| New Jersey | 123,771 | 0.93× |
| Tennessee | 102,190 | 0.98× |
| Maryland | 99,159 | 1.11× |
| Missouri | 93,484 | 1.11× |
| South Carolina | 87,732 | 1.12× |
| Indiana | 81,409 | 0.85× |
| Colorado | 76,654 | 0.93× |
| Massachusetts | 74,501 | 0.72× |
| Minnesota | 72,891 | 0.98× |
| Kentucky | 69,098 | 1.06× |
| Wisconsin | 68,253 | 0.87× |
| Arizona | 66,756 | 0.63× |
| Oklahoma | 63,587 | 1.1× |
| Louisiana | 59,651 | 0.89× |
| Iowa | 59,052 | 1.37× |
| Oregon | 54,681 | 0.91× |
| Alabama | 51,109 | 0.7× |
| Connecticut | 47,662 | 0.91× |
| Kansas | 44,182 | 1.07× |
| Nevada | 40,786 | 0.81× |
| Mississippi | 38,882 | 0.9× |
| Arkansas | 37,251 | 0.87× |
| Hawaii | 36,088 | 1.61× |
| Utah | 34,095 | 0.73× |
| Washington, District of Columbia | 28,817 | 1.84× |
| Nebraska | 26,406 | 1.01× |
| West Virginia | 25,805 | 1.06× |
| New Mexico | 23,742 | 0.91× |
| Idaho | 22,086 | 0.84× |
| New Hampshire | 19,706 | 0.96× |
| Maine | 19,518 | 1.04× |
| Rhode Island | 15,523 | 0.93× |
| Delaware | 13,453 | 0.93× |
| Montana | 13,140 | 0.91× |
| South Dakota | 12,430 | 1.03× |
| North Dakota | 11,576 | 1.08× |
| Wyoming | 9,674 | 1.25× |
| Alaska | 9,421 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 4.39× | Business & Career |
| nbc chicago | 10.03× | Movies & TV |
| Pro-Ject | 5.44× | Music & Radio |
| Home equity | 2.62× | Home & Garden |
| Stamp collecting | 5.76× | Home & Garden |
| Urban Outfitters | 2.05× | Shopping |
| Combat sport | 1.71× | Sports |
| UK garage | 5.76× | Music & Radio |
| Electrolyte | 4.7× | Health |
| Historic site | 4.18× | Arts & Culture |
| Tezz | 5.76× | Movies & TV |
| Voter registration | 3.45× | Politics & Society |
| Bank account | 1.75× | Business & Career |
| JDSU | 1.95× | Business & Career |
| Hipster | 5.76× | Politics & Society |
| N1 road (South Africa) | 2.42× | Travel & Leisure |
| Home staging | 3.04× | Home & Garden |
| Monogram | 2.2× | Home & Garden |
| The Devil's Rejects | 5.76× | Movies & TV |
| Acoustic music | 2.41× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.7 |
| Patriotism | CONSERVATISM | 1.67 |
| LGBTQ+ Identity | OPEN | 1.65 |
| Luxury Orientation | PREMIUM | 1.57 |
| Risk Appetite | THRILL | 1.54 |
| Early Adopter Mentality | POWER | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.4% |
| Japan | 5.0% |
| United Kingdom | 3.2% |
See United States Secretary of Defense audiences in other countries
- United States Secretary of Defense — Germany
- United States Secretary of Defense — United Kingdom
- United States Secretary of Defense — France
- United States Secretary of Defense — Italy
- United States Secretary of Defense — Spain
- United States Secretary of Defense — Brazil
- United States Secretary of Defense — Japan
- United States Secretary of Defense — South Korea
- United States Secretary of Defense — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does United States Secretary of Defense have in United States?
United States Secretary of Defense has an estimated audience of 5,216,133 people in United States, concentrated in California and Texas.
What is the gender split and age of United States Secretary of Defense fans?
24.3% of United States Secretary of Defense fans are female, 75.7% are male, with an average age of 34.3 years.
Which brands do United States Secretary of Defense fans like most?
United States Secretary of Defense fans show strongest brand affinity for Product design (4.39×), nbc chicago (10.03×), and Pro-Ject (5.44×) over the country average.
Where do United States Secretary of Defense fans live in United States?
United States Secretary of Defense fans in United States are most concentrated in California (reach 511,208), Texas (reach 429,499), and Florida (reach 350,388). These three regions account for the largest share of the active audience.
What other brands do United States Secretary of Defense fans also like?
Beyond United States Secretary of Defense itself, the audience over-indexes on nbc chicago (10.03×), Pro-Ject (5.44×), Home equity (2.62×), and Stamp collecting (5.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for United States Secretary of Defense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.