University of Maryland, College Park Audience in United States
University of Maryland, College Park has an estimated audience of 1,217,357 people in United States. 46.5% are female, 53.5% are male, average age 40.1. Top brand affinities: Jonathan Davis, Alaska, Home staging, Jaws, Hibachi.
Top brand affinities include Jonathan Davis, Alaska, Home staging, with strongest over-indexing on Jonathan Davis (10.67× the country average). Demographically, the University of Maryland, College Park audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Maryland, College Park fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 40.1 |
| Estimated audience size | 1,217,357 |
Audience persona
The typical University of Maryland, College Park fan in United States is balanced, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Jonathan Davis.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jonathan Davis | 10.67× | Music & Radio |
| Alaska | 1.54× | Travel & Leisure |
| Home staging | 4.52× | Home & Garden |
| Jaws | 4.25× | Movies & TV |
| Hibachi | 5.93× | Food & Beverages |
| Google Home | 4.85× | Technology & Electronics |
| Governor of Michigan | 5.18× | Politics & Society |
| Wok | 4.58× | Food & Beverages |
| headspace | 6.26× | Health |
| Goop | 3.42× | Internet & Social Media |
| Jezebel (film) | 4.3× | Movies & TV |
| TV Fanatic | 6.66× | Movies & TV |
| Ira Glass | 10.14× | Music & Radio |
| Cherish (group) | 5.92× | Music & Radio |
| Grace Slick | 4.65× | Music & Radio |
| Grinch | 2.13× | Movies & TV |
| Nebraska Cornhuskers football | 1.83× | Sports |
| Jesse Plemons | 1.67× | Movies & TV |
| Captain America (1990 film) | 2.17× | Movies & TV |
| The Nice Guys | 3.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.32 |
| Luxury Orientation | PREMIUM | 1.47 |
| Patriotism | CONSERVATISM | 1.28 |
| Early Adopter Mentality | POWER | 1.27 |
| Career Orientation | POWER | 1.26 |
| Need for Security | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.4% |
| United Kingdom | 1.7% |
| Canada | 1.3% |
See University of Maryland, College Park audiences in other countries
- University of Maryland, College Park — Germany
- University of Maryland, College Park — United Kingdom
- University of Maryland, College Park — France
- University of Maryland, College Park — Italy
- University of Maryland, College Park — Spain
- University of Maryland, College Park — Brazil
- University of Maryland, College Park — Japan
- University of Maryland, College Park — South Korea
- University of Maryland, College Park — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for University of Maryland, College Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.