Unix Audience in United States
Unix has an estimated audience of 771,777 people in United States. 63.3% are female, 36.7% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Mangaka, Urban Outfitters, Nationality, Jesse Plemons, Minnesota.
The average Unix fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mangaka, Urban Outfitters, Nationality, with strongest over-indexing on Mangaka (54.88× the country average). Demographically, the Unix audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Unix fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 38.6 |
| Estimated audience size | 771,777 |
Audience persona
The typical Unix fan in United States is more female, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Mangaka.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 131,711 | 1.55× |
| Texas | 74,898 | 1.13× |
| New York | 61,189 | 1.42× |
| Florida | 49,435 | 0.95× |
| Virginia | 30,016 | 1.6× |
| Illinois | 30,011 | 1.17× |
| Pennsylvania | 28,613 | 1.1× |
| Georgia | 27,336 | 1.15× |
| New Jersey | 25,512 | 1.3× |
| Massachusetts | 24,970 | 1.64× |
| North Carolina | 24,957 | 1.07× |
| Washington | 22,852 | 1.48× |
| Ohio | 21,583 | 0.91× |
| Michigan | 21,485 | 1.06× |
| Maryland | 20,606 | 1.55× |
| Arizona | 16,934 | 1.07× |
| Indiana | 15,222 | 1.08× |
| Colorado | 14,225 | 1.17× |
| Tennessee | 12,842 | 0.83× |
| Missouri | 12,065 | 0.97× |
| Oregon | 11,367 | 1.28× |
| Wisconsin | 10,653 | 0.92× |
| Minnesota | 10,378 | 0.94× |
| Alabama | 8,923 | 0.83× |
| South Carolina | 8,799 | 0.76× |
| Connecticut | 8,788 | 1.14× |
| Kentucky | 7,571 | 0.78× |
| Oklahoma | 7,334 | 0.86× |
| Utah | 7,196 | 1.04× |
| Louisiana | 6,894 | 0.69× |
| Nevada | 5,939 | 0.8× |
| Kansas | 5,702 | 0.94× |
| Iowa | 5,679 | 0.89× |
| Arkansas | 4,809 | 0.76× |
| Mississippi | 4,588 | 0.72× |
| Washington, District of Columbia | 3,215 | 1.39× |
| Hawaii | 3,141 | 0.95× |
| Idaho | 3,078 | 0.8× |
| New Hampshire | 3,058 | 1.01× |
| New Mexico | 2,979 | 0.77× |
| Nebraska | 2,934 | 0.76× |
| Rhode Island | 2,742 | 1.12× |
| Maine | 2,470 | 0.89× |
| West Virginia | 2,310 | 0.64× |
| Delaware | 1,754 | 0.82× |
| Montana | 1,384 | 0.65× |
| Vermont | 1,274 | 0.94× |
| South Dakota | 1,203 | 0.67× |
| North Dakota | 1,203 | 0.76× |
| Alaska | 1,134 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mangaka | 54.88× | Literature |
| Urban Outfitters | 4.26× | Shopping |
| Nationality | 3.65× | Politics & Society |
| Jesse Plemons | 3.69× | Movies & TV |
| Minnesota | 1.86× | Travel & Leisure |
| Alaska | 1.72× | Travel & Leisure |
| Magazine (band) | 5.73× | Music & Radio |
| Erie County, New York | 8.2× | Travel & Leisure |
| Jess Greenberg | 62.46× | Internet & Social Media |
| Google Photos | 2.08× | Technology & Electronics |
| Home staging | 4.23× | Home & Garden |
| Nebraska | 1.98× | Travel & Leisure |
| Nebraska Cornhuskers football | 2.53× | Sports |
| Kendra Scott | 2.03× | Fashion & Accessoires |
| Kansas | 1.65× | Travel & Leisure |
| Justice | 1.78× | Politics & Society |
| Buying a House | 4.08× | Home & Garden |
| Urban horticulture | 2.1× | Home & Garden |
| WESH | 2.78× | Movies & TV |
| Gluten Free Foodies | 5.93× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.04 |
| Individualism | JOY | 1.85 |
| Need for Security | CONSERVATISM | 1.79 |
| Extroversion | THRILL | 1.69 |
| Spirituality | BALANCE | 1.64 |
| Urban Lifestyle | OPEN | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| Egypt | 10.1% |
| Mexico | 6.9% |
See Unix audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Unix have in United States?
Unix has an estimated audience of 771,777 people in United States, concentrated in California and Texas.
What is the gender split and age of Unix fans?
63.3% of Unix fans are female, 36.7% are male, with an average age of 38.6 years.
Which brands do Unix fans like most?
Unix fans show strongest brand affinity for Mangaka (54.88×), Urban Outfitters (4.26×), and Nationality (3.65×) over the country average.
Where do Unix fans live in United States?
Unix fans in United States are most concentrated in California (reach 131,711), Texas (reach 74,898), and New York (reach 61,189). These three regions account for the largest share of the active audience.
What other brands do Unix fans also like?
Beyond Unix itself, the audience over-indexes on Urban Outfitters (4.26×), Nationality (3.65×), Jesse Plemons (3.69×), and Minnesota (1.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Unix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.