Rascasse Audience Intelligence

Unix Audience in United States

A data profile of the people who buy, follow and care about Unix in United States — modelled from more than twelve digital signal sources. Unix has an estimated audience of 771,777 people in United States.

#9666among Topic in United States#841in Technology & Electronics

The average Unix fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Berlin Wall, Web server, Innovation, with strongest over-indexing on Berlin Wall (13.94× the country average).

Demographically, the Unix audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unix fan in United States is more female, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Berlin Wall.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unix profile in United States.

Audience size
772K
in United States
Gender
63.3%♀
36.7% male
Age
38.6
average years
Country rank
#28113
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unix fans

63.3% are female, 36.7% are male, average age 38.6.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Unix audience in United States
MetricValue
Female63.3%
Male36.7%
Average age38.6
Estimated audience size771,777
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Unix audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3924%
40-4922%
50+15%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Unix audience comes from United States.

Worldwide audience distribution share by country for Unix
CountryShare
United States17.3%
Egypt10.1%
Mexico6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unix audience in United States is strongest.

Fig. 05

Top regions by affinity

Unix fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K1.48×
02California~100K1.46×
03Virginia~30K1.45×
04Maryland~20K1.41×
05Washington~20K1.39×
06New York~60K1.30×
07Washington, District of Columbia~3K1.24×
08Oregon~10K1.21×
09New Jersey~20K1.19×
10Illinois~30K1.10×
11Colorado~10K1.10×
12Georgia~30K1.09×
13Indiana~20K1.09×
14Texas~70K1.08×
15Utah~7K1.08×
16Connecticut~8K1.07×
17Rhode Island~3K1.06×
18Pennsylvania~30K1.05×
19North Carolina~20K1.04×
20Arizona~20K1.02×
21Michigan~20K1.01×
22New Hampshire~3K1.01×
23Vermont~1K1.01×
24Kansas~6K0.98×
25Hawaii~3K0.98×
26Missouri~10K0.96×
27Minnesota~10K0.95×
28Iowa~6K0.95×
29Florida~50K0.94×
30North Dakota~1K0.94×
31Idaho~4K0.93×
32Maine~3K0.93×
33Tennessee~10K0.92×
34Wisconsin~10K0.92×
35Oklahoma~8K0.92×
36Alaska~2K0.92×
37South Dakota~2K0.91×
38Ohio~20K0.90×
39Nebraska~3K0.90×
40Delaware~2K0.90×
41Arkansas~6K0.88×
42Montana~2K0.88×
43Louisiana~9K0.87×
44Mississippi~6K0.87×
45New Mexico~3K0.87×
46Alabama~9K0.86×
47Nevada~6K0.86×
48Kentucky~8K0.85×
49South Carolina~10K0.83×
50West Virginia~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Unix, United States
0.83×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unix audience
#·InterestCategoryAffinity×
01ElasticsearchTechnology & Electronics59.60×
02TensorFlowTechnology & Electronics45.95×
03MongoDBTechnology & Electronics28.01×
04FortinetTechnology & Electronics27.01×
05Ubuntu (operating system)Technology & Electronics24.11×
06KubernetesTechnology & Electronics22.27×
07Stacy KeiblerMovies & TV20.00×
08Alan TuringPolitics & Society20.00×
09Berlin WallTravel & Leisure13.94×
10FirefoxInternet & Social Media12.16×
11Web serverTechnology & Electronics7.95×
12Chat roomInternet & Social Media7.23×
13LinuxTechnology & Electronics4.92×
14InnovationBusiness & Career4.91×
15LinkedInInternet & Social Media4.82×
16Britney SpearsMusic & Radio3.70×
17FedExBusiness & Career2.96×
18RedditInternet & Social Media2.36×
19Instant messagingInternet & Social Media2.28×
20PinterestInternet & Social Media1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unix audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.01×
IndividualismJOY2.10×
Convenience OrientationPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unix audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
CreativityOPEN0.71×
Luxury OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unix have in United States?

Unix has an estimated audience of 771,777 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Unix fans?

63.3% of Unix fans are female, 36.7% are male, with an average age of 38.6 years.

03

Which brands do Unix fans like most?

Unix fans show strongest brand affinity for Berlin Wall (13.94×), Web server (7.95×), and Innovation (4.91×) over the country average.

04

Where do Unix fans live in United States?

Unix fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Unix fans also like?

Beyond Unix itself, the audience over-indexes on Web server (7.95×), Innovation (4.91×), Ubuntu (operating system) (24.11×), and Linux (4.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Unix audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Unix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →