V8 Supercars Audience in United States

V8 Supercars logo

V8 Supercars has an estimated audience of 923,419 people in United States. 14.1% are female, 85.9% are male, average age 28.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Pro-Ject, Tezz, Urban Outfitters, N1 road (South Africa).

The average V8 Supercars fan in United States is 28.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Pro-Ject, Tezz, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the V8 Supercars audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of V8 Supercars fans

Demographic split for V8 Supercars audience in United States
MetricValue
Female14.1%
Male85.9%
Average age28.8
Estimated audience size923,419

Audience persona

The typical V8 Supercars fan in United States is more male, around 28.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for V8 Supercars in United States
RegionReachAffinity
California104,0651.02×
Texas67,6170.85×
Florida54,2660.87×
New York47,6980.92×
North Carolina41,4641.49×
Ohio27,1560.95×
Illinois26,9800.88×
Georgia24,1400.85×
Pennsylvania23,2250.75×
Michigan23,0120.95×
Indiana22,2961.32×
Virginia21,2790.95×
Washington18,4160.99×
Tennessee17,7870.96×
Arizona17,3350.92×
Wisconsin16,8891.22×
New Jersey16,6530.71×
Colorado16,2601.12×
Missouri15,4911.04×
South Carolina13,4320.97×
Kentucky13,3121.15×
Massachusetts12,5770.69×
Maryland11,8070.74×
Minnesota11,5160.87×
Alabama11,3080.88×
Oklahoma10,4901.02×
Oregon10,3590.98×
Nevada8,8140.99×
Louisiana8,4750.71×
Iowa7,5901×
Connecticut7,3960.8×
Arkansas6,7750.89×
Kansas6,5420.9×
Utah5,7660.7×
Hawaii5,5531.4×
Mississippi4,7660.63×
West Virginia4,7211.1×
Nebraska4,0210.87×
Idaho3,8760.84×
New Mexico3,3690.73×
New Hampshire3,2420.89×
Alaska3,1411.59×
Montana2,9661.16×
Rhode Island2,9220.99×
Wyoming2,7582.02×
Maine2,7110.82×
South Dakota2,7031.27×
North Dakota2,6321.39×
Vermont2,4631.52×
Washington, District of Columbia2,4290.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for V8 Supercars audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Pro-Ject31.97×Music & Radio
Tezz19.14×Movies & TV
Urban Outfitters4.22×Shopping
N1 road (South Africa)9.3×Travel & Leisure
The Devil's Rejects20×Movies & TV
Hammock camping13.58×Travel & Leisure
Naperville, Illinois14.06×Travel & Leisure
Combat sport2.53×Sports
Acoustic music6.22×Music & Radio
Home construction1.94×Home & Garden
Notre Dame Fighting Irish football6.59×Sports
Product design2.45×Business & Career
Natural rubber2.47×Cars & Mobility
Iyanla Vanzant16.24×Business & Career
Mother Goose21×Literature
Kona Grill11.89×Food & Beverages
Bank account2.71×Business & Career
Hipster10.32×Politics & Society
Vocal harmony4.78×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by V8 Supercars audience
TraitClusterScore
Luxury OrientationPREMIUM2.88
PatriotismCONSERVATISM2.51
Risk AppetiteTHRILL2.28
Early Adopter MentalityPOWER2.21
Family OrientationCONSERVATISM1.69
Sports ActivityPOWER1.64

Worldwide distribution

Worldwide audience distribution share by country for V8 Supercars
CountryShare
Australia20.2%
United States18.8%
United Kingdom11.5%

See V8 Supercars audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does V8 Supercars have in United States?

V8 Supercars has an estimated audience of 923,419 people in United States, concentrated in California and Texas.

What is the gender split and age of V8 Supercars fans?

14.1% of V8 Supercars fans are female, 85.9% are male, with an average age of 28.8 years.

Which brands do V8 Supercars fans like most?

V8 Supercars fans show strongest brand affinity for Keene, New Hampshire (675×), Pro-Ject (31.97×), and Tezz (19.14×) over the country average.

Where do V8 Supercars fans live in United States?

V8 Supercars fans in United States are most concentrated in California (reach 104,065), Texas (reach 67,617), and Florida (reach 54,266). These three regions account for the largest share of the active audience.

What other brands do V8 Supercars fans also like?

Beyond V8 Supercars itself, the audience over-indexes on Pro-Ject (31.97×), Tezz (19.14×), Urban Outfitters (4.22×), and N1 road (South Africa) (9.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for V8 Supercars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.