Veterans Benefits Administration Audience in United States

Veterans Benefits Administration logo

Veterans Benefits Administration has an estimated audience of 2,224,085 people in United States. 34.9% are female, 65.1% are male, average age 53.3. Top regions: Texas, California, Florida. Top brand affinities: Urban Outfitters, Israel, Jeep Wagoneer, nbc chicago, Alaska.

The average Veterans Benefits Administration fan in United States is 53.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban Outfitters, Israel, Jeep Wagoneer, with strongest over-indexing on Urban Outfitters (28.55× the country average). Demographically, the Veterans Benefits Administration audience skews more male with an average age of 53.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Veterans Benefits Administration fans

Demographic split for Veterans Benefits Administration audience in United States
MetricValue
Female34.9%
Male65.1%
Average age53.3
Estimated audience size2,224,085

Audience persona

The typical Veterans Benefits Administration fan in United States is more male, around 53.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Veterans Benefits Administration in United States
RegionReachAffinity
Texas255,5651.34×
California228,7780.94×
Florida188,4141.25×
Virginia96,2301.78×
Georgia90,2931.32×
New York88,4330.71×
North Carolina86,4701.29×
Ohio60,5600.88×
Illinois59,8370.81×
Pennsylvania55,8450.75×
Tennessee51,1531.15×
South Carolina48,0721.44×
Arizona48,0671.06×
Washington48,0491.08×
Alabama45,8251.47×
Michigan42,6290.73×
Colorado39,0591.11×
Maryland38,7001.01×
Missouri37,8011.05×
New Jersey36,6760.65×
Indiana35,7040.88×
Oklahoma34,9851.42×
Louisiana33,5161.17×
Massachusetts28,4330.65×
Kentucky27,1620.97×
Mississippi26,8451.47×
Nevada25,8201.2×
Wisconsin24,7220.74×
Arkansas21,9611.2×
Minnesota20,9690.66×
Oregon19,7650.78×
Kansas19,4891.11×
Connecticut15,5480.7×
Utah15,5140.78×
New Mexico14,7121.32×
Iowa14,4130.79×
Hawaii11,3231.18×
Idaho10,4460.94×
West Virginia9,9270.96×
Nebraska8,7540.78×
Washington, District of Columbia7,3631.1×
Alaska6,1651.3×
New Hampshire6,0490.69×
Maine5,8370.73×
Montana5,6150.91×
South Dakota4,4720.87×
Rhode Island4,3420.61×
Delaware4,0660.66×
Wyoming3,9591.2×
North Dakota3,8140.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Veterans Benefits Administration audience
BrandAffinityCategory
Urban Outfitters28.55×Shopping
Israel5.32×Travel & Leisure
Jeep Wagoneer10.12×Cars & Mobility
nbc chicago7.23×Movies & TV
Alaska1.61×Travel & Leisure
WGN-TV4.97×Movies & TV
JamBase7.45×Music & Radio
Urban horticulture2.31×Home & Garden
Nebraska Cornhuskers football1.92×Sports
Jesse Plemons1.77×Movies & TV
TeachHUB1.97×Business & Career
Insulin index6.75×Health
Layne Staley2.96×Music & Radio
Wikia1.58×Internet & Social Media
Infiniti QX568.07×Cars & Mobility
Home staging2.42×Home & Garden
WESH2.09×Movies & TV
Moroccan riad9.96×Politics & Society
Stamp collecting1.88×Home & Garden
Jeep Grand Cherokee (WJ)2.42×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Veterans Benefits Administration audience
TraitClusterScore
PatriotismCONSERVATISM15.74
Need for SecurityCONSERVATISM1.7
Career OrientationPOWER1.64
SustainabilityBALANCE1.57
Community OrientationOPEN1.45
IndividualismJOY1.43

Worldwide distribution

Worldwide audience distribution share by country for Veterans Benefits Administration
CountryShare
United States43.4%
Japan10.9%
Mexico8.6%

See Veterans Benefits Administration audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Veterans Benefits Administration have in United States?

Veterans Benefits Administration has an estimated audience of 2,224,085 people in United States, concentrated in Texas and California.

What is the gender split and age of Veterans Benefits Administration fans?

34.9% of Veterans Benefits Administration fans are female, 65.1% are male, with an average age of 53.3 years.

Which brands do Veterans Benefits Administration fans like most?

Veterans Benefits Administration fans show strongest brand affinity for Urban Outfitters (28.55×), Israel (5.32×), and Jeep Wagoneer (10.12×) over the country average.

Where do Veterans Benefits Administration fans live in United States?

Veterans Benefits Administration fans in United States are most concentrated in Texas (reach 255,565), California (reach 228,778), and Florida (reach 188,414). These three regions account for the largest share of the active audience.

What other brands do Veterans Benefits Administration fans also like?

Beyond Veterans Benefits Administration itself, the audience over-indexes on Israel (5.32×), Jeep Wagoneer (10.12×), nbc chicago (7.23×), and Alaska (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Veterans Benefits Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.