Viking Ocean Cruises Audience in United States

Viking Ocean Cruises logo

Viking Ocean Cruises has an estimated audience of 348,267 people in United States. 59.3% are female, 40.7% are male, average age 54.8. Top regions: Florida, California, Texas. Top brand affinities: Stamp collecting, Redemption (theology), Meals on Wheels, Halsey, Oregon, Elsword.

The average Viking Ocean Cruises fan in United States is 54.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Stamp collecting, Redemption (theology), Meals on Wheels, with strongest over-indexing on Stamp collecting (13.21× the country average). Demographically, the Viking Ocean Cruises audience skews more female with an average age of 54.8, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Viking Ocean Cruises fans

Demographic split for Viking Ocean Cruises audience in United States
MetricValue
Female59.3%
Male40.7%
Average age54.8
Estimated audience size348,267

Audience persona

The typical Viking Ocean Cruises fan in United States is more female, around 54.8 years old, with strong Quality Awareness tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Viking Ocean Cruises in United States
RegionReachAffinity
Florida45,1661.92×
California31,0170.81×
Texas24,4380.82×
New York16,1630.83×
North Carolina15,2231.45×
Georgia13,1161.22×
Ohio10,8021.01×
Pennsylvania10,7850.92×
Virginia10,7281.26×
Illinois9,4440.81×
Arizona8,8041.24×
Michigan8,7550.96×
South Carolina8,4681.62×
Tennessee8,3531.2×
New Jersey8,3270.94×
Massachusetts6,7100.98×
Maryland6,5271.09×
Washington6,1510.88×
Minnesota6,0991.22×
Colorado5,9281.08×
Indiana5,9050.93×
Missouri5,6641.01×
Wisconsin4,9370.94×
Alabama4,7640.98×
Kentucky4,4011.01×
Louisiana3,7790.84×
Connecticut3,7711.08×
Oregon3,3700.84×
Oklahoma3,1080.8×
Nevada2,9130.86×
Utah2,7550.88×
Arkansas2,6940.94×
Iowa2,4270.85×
Kansas2,4180.88×
Mississippi2,1140.74×
New Hampshire1,7651.29×
Hawaii1,7341.16×
Idaho1,6530.95×
Maine1,6331.31×
Nebraska1,4150.81×
New Mexico1,4080.81×
Delaware1,4011.46×
West Virginia1,1460.71×
Rhode Island1,1431.03×
Alaska1,0821.45×
Montana7900.82×
Washington, District of Columbia6760.65×
South Dakota5370.67×
North Dakota4570.64×
Vermont4480.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Viking Ocean Cruises audience
BrandAffinityCategory
Stamp collecting13.21×Home & Garden
Redemption (theology)11.75×Politics & Society
Meals on Wheels6.82×Food & Beverages
Halsey, Oregon8.64×Travel & Leisure
Elsword16.88×Games
JDM Cars6.38×Cars & Mobility
Public speaking3×Politics & Society
Governor of Michigan5.16×Politics & Society
Fairy godmother5.12×Literature
Kendra Scott1.96×Fashion & Accessoires
Historic site2.7×Arts & Culture
Regional styles of Mexican music1.69×Music & Radio
Goop2.98×Internet & Social Media
Sears2.24×Shopping
JDSU1.53×Business & Career
Cherish (group)5.27×Music & Radio
Wok3.13×Food & Beverages
Hipster4.59×Politics & Society
Hibachi3.57×Food & Beverages
Cam Ward1.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Viking Ocean Cruises audience
TraitClusterScore
Quality AwarenessPREMIUM2.8
TravellingTHRILL2.78
SustainabilityBALANCE1.99
Family OrientationCONSERVATISM1.73
IndulgenceJOY1.54
Design AffinityPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Viking Ocean Cruises
CountryShare
United States94.2%
Germany4.1%
Italy1.7%

See Viking Ocean Cruises audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Viking Ocean Cruises have in United States?

Viking Ocean Cruises has an estimated audience of 348,267 people in United States, concentrated in Florida and California.

What is the gender split and age of Viking Ocean Cruises fans?

59.3% of Viking Ocean Cruises fans are female, 40.7% are male, with an average age of 54.8 years.

Which brands do Viking Ocean Cruises fans like most?

Viking Ocean Cruises fans show strongest brand affinity for Stamp collecting (13.21×), Redemption (theology) (11.75×), and Meals on Wheels (6.82×) over the country average.

Where do Viking Ocean Cruises fans live in United States?

Viking Ocean Cruises fans in United States are most concentrated in Florida (reach 45,166), California (reach 31,017), and Texas (reach 24,438). These three regions account for the largest share of the active audience.

What other brands do Viking Ocean Cruises fans also like?

Beyond Viking Ocean Cruises itself, the audience over-indexes on Redemption (theology) (11.75×), Meals on Wheels (6.82×), Halsey, Oregon (8.64×), and Elsword (16.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Viking Ocean Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.