Voltage Audience in United States

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Voltage has an estimated audience of 3,078,971 people in United States. 32.9% are female, 67.1% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Historic site, The Historian.

The average Voltage fan in United States is 43.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Voltage audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Voltage fans

Demographic split for Voltage audience in United States
MetricValue
Female32.9%
Male67.1%
Average age43.0
Estimated audience size3,078,971

Audience persona

The typical Voltage fan in United States is more male, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Voltage in United States
RegionReachAffinity
California457,2421.35×
Texas336,7091.27×
Florida213,2981.02×
New York180,5081.05×
Georgia127,6211.35×
North Carolina110,6511.19×
Ohio102,9411.09×
Illinois101,7840.99×
Virginia97,1181.29×
Pennsylvania94,7310.91×
Washington84,9951.38×
Arizona81,2991.29×
Michigan80,1951×
New Jersey71,1180.91×
Massachusetts69,1921.14×
Tennessee67,4201.09×
Indiana58,3001.04×
Maryland54,8631.04×
Alabama53,8521.25×
Colorado52,1361.07×
Missouri51,0121.03×
South Carolina45,9190.99×
Oregon45,1861.28×
Minnesota39,6030.9×
Wisconsin39,5880.85×
Louisiana39,0350.98×
Kentucky36,2970.94×
Oklahoma33,7290.99×
Utah28,9251.05×
Connecticut27,4290.89×
Kansas27,3901.13×
Nevada26,9190.9×
Mississippi25,7611.02×
Arkansas22,6710.89×
Iowa22,5880.89×
Idaho16,8731.09×
New Mexico16,4281.06×
Nebraska13,9370.9×
Hawaii11,8900.9×
West Virginia11,2820.79×
Washington, District of Columbia8,9890.97×
New Hampshire8,8030.73×
Maine8,6540.78×
Rhode Island7,6260.78×
Alaska6,5761×
South Dakota5,9150.83×
Delaware5,9050.7×
North Dakota5,4260.86×
Montana5,3850.63×
Wyoming3,7960.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Voltage audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
Historic site7.22×Arts & Culture
The Historian16.48×Literature
Vocal harmony4.51×Music & Radio
Urban Outfitters1.85×Shopping
Israel1.81×Travel & Leisure
3D printing2.1×Technology & Electronics
Wikia2.79×Internet & Social Media
Grinch3.15×Movies & TV
Hipster7.43×Politics & Society
N1 road (South Africa)3.17×Travel & Leisure
MK3.14×Music & Radio
Eurail16.57×Cars & Mobility
Governor of Michigan5.16×Politics & Society
JDSU2.02×Business & Career
Home staging3.27×Home & Garden
Parral, Chihuahua8.99×Travel & Leisure
Morphine (band)4.86×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Voltage audience
TraitClusterScore
Quality AwarenessPREMIUM2.68
PatriotismCONSERVATISM1.61
Need for SecurityCONSERVATISM1.52
Early Adopter MentalityPOWER1.43
Risk AppetiteTHRILL1.37
Convenience OrientationPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Voltage
CountryShare
United States19.3%
Taiwan5.5%
Thailand4.7%

See Voltage audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Voltage have in United States?

Voltage has an estimated audience of 3,078,971 people in United States, concentrated in California and Texas.

What is the gender split and age of Voltage fans?

32.9% of Voltage fans are female, 67.1% are male, with an average age of 43.0 years.

Which brands do Voltage fans like most?

Voltage fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Voltage fans live in United States?

Voltage fans in United States are most concentrated in California (reach 457,242), Texas (reach 336,709), and Florida (reach 213,298). These three regions account for the largest share of the active audience.

What other brands do Voltage fans also like?

Beyond Voltage itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), Historic site (7.22×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Voltage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.