Vybz Kartel Audience in United States

Vybz Kartel has an estimated audience of 707,170 people in United States. 56.1% are female, 43.9% are male, average age 29.3. Top regions: New York, Florida, Georgia. Top brand affinities: Finnair, AccuWeather, StubHub, Hair Extensions, Google Drive.

The average Vybz Kartel fan in United States is 29.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Georgia. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Vybz Kartel audience skews more female with an average age of 29.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

Demographics of Vybz Kartel fans

Demographic split for Vybz Kartel audience in United States
MetricValue
Female56.1%
Male43.9%
Average age29.3
Estimated audience size707,170

Audience persona

The typical Vybz Kartel fan in United States is more female, around 29.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Vybz Kartel in United States
RegionReachAffinity
New York212,0945.37×
Florida142,7012.98×
Georgia59,7512.74×
New Jersey48,0542.67×
Texas45,7030.75×
California42,4480.55×
Pennsylvania35,3251.48×
Maryland33,2152.73×
North Carolina29,1561.37×
Massachusetts29,0462.08×
Connecticut28,3604×
Virginia23,1521.34×
Illinois15,1550.64×
Ohio14,1150.65×
South Carolina12,3601.16×
Michigan10,5440.57×
Alabama9,6250.97×
Tennessee9,4490.67×
Louisiana8,7720.96×
Washington6,8280.48×
Indiana6,4570.5×
Arizona5,9370.41×
Minnesota5,3730.53×
Missouri5,1160.45×
Nevada4,7950.7×
Washington, District of Columbia4,6792.2×
Kentucky4,5580.51×
Colorado4,2160.38×
Mississippi4,1810.72×
Delaware4,0122.06×
Wisconsin3,8110.36×
Oklahoma3,1240.4×
Rhode Island2,9891.33×
Arkansas2,7420.47×
Oregon2,3120.29×
Kansas1,9760.35×
Maine1,8520.73×
New Hampshire1,6070.58×
Iowa1,5130.26×
West Virginia1,3520.41×
Hawaii1,1870.39×
Utah1,1430.18×
New Mexico9650.27×
Nebraska9330.26×
Vermont7340.59×
North Dakota5920.41×
Alaska5630.37×
Idaho4780.13×
South Dakota3800.23×
Montana3300.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vybz Kartel audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Hair Extensions9.62×Beauty & Wellness
Google Drive5.42×Technology & Electronics
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Dakota Johnson11.37×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Dancehalls7.9×Music & Radio
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vybz Kartel audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.72
Luxury OrientationPREMIUM2.04
Early Adopter MentalityPOWER1.65
Community OrientationOPEN1.4
Sports ActivityPOWER1.37
Urban LifestyleOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Vybz Kartel
CountryShare
United States20.3%
Jamaica9.7%
Kenya8.7%

See Vybz Kartel audiences in other countries

More Reggaeton audiences in United States

Frequently asked questions

How many fans does Vybz Kartel have in United States?

Vybz Kartel has an estimated audience of 707,170 people in United States, concentrated in New York and Florida.

What is the gender split and age of Vybz Kartel fans?

56.1% of Vybz Kartel fans are female, 43.9% are male, with an average age of 29.3 years.

Which brands do Vybz Kartel fans like most?

Vybz Kartel fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Vybz Kartel fans live in United States?

Vybz Kartel fans in United States are most concentrated in New York (reach 212,094), Florida (reach 142,701), and Georgia (reach 59,751). These three regions account for the largest share of the active audience.

What other brands do Vybz Kartel fans also like?

Beyond Vybz Kartel itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Hair Extensions (9.62×), and Google Drive (5.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vybz Kartel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.