Vybz Kartel Audience in United States
Vybz Kartel has an estimated audience of 707,170 people in United States. 56.1% are female, 43.9% are male, average age 29.3. Top regions: New York, Florida, Georgia. Top brand affinities: Keene, New Hampshire, Nuts (film), Mathcore, Product design, Google Home.
The average Vybz Kartel fan in United States is 29.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Georgia. Top brand affinities include Keene, New Hampshire, Nuts (film), Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Vybz Kartel audience skews more female with an average age of 29.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Reggaeton
Demographics of Vybz Kartel fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 29.3 |
| Estimated audience size | 707,170 |
Audience persona
The typical Vybz Kartel fan in United States is more female, around 29.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 212,094 | 5.37× |
| Florida | 142,701 | 2.98× |
| Georgia | 59,751 | 2.74× |
| New Jersey | 48,054 | 2.67× |
| Texas | 45,703 | 0.75× |
| California | 42,448 | 0.55× |
| Pennsylvania | 35,325 | 1.48× |
| Maryland | 33,215 | 2.73× |
| North Carolina | 29,156 | 1.37× |
| Massachusetts | 29,046 | 2.08× |
| Connecticut | 28,360 | 4× |
| Virginia | 23,152 | 1.34× |
| Illinois | 15,155 | 0.64× |
| Ohio | 14,115 | 0.65× |
| South Carolina | 12,360 | 1.16× |
| Michigan | 10,544 | 0.57× |
| Alabama | 9,625 | 0.97× |
| Tennessee | 9,449 | 0.67× |
| Louisiana | 8,772 | 0.96× |
| Washington | 6,828 | 0.48× |
| Indiana | 6,457 | 0.5× |
| Arizona | 5,937 | 0.41× |
| Minnesota | 5,373 | 0.53× |
| Missouri | 5,116 | 0.45× |
| Nevada | 4,795 | 0.7× |
| Washington, District of Columbia | 4,679 | 2.2× |
| Kentucky | 4,558 | 0.51× |
| Colorado | 4,216 | 0.38× |
| Mississippi | 4,181 | 0.72× |
| Delaware | 4,012 | 2.06× |
| Wisconsin | 3,811 | 0.36× |
| Oklahoma | 3,124 | 0.4× |
| Rhode Island | 2,989 | 1.33× |
| Arkansas | 2,742 | 0.47× |
| Oregon | 2,312 | 0.29× |
| Kansas | 1,976 | 0.35× |
| Maine | 1,852 | 0.73× |
| New Hampshire | 1,607 | 0.58× |
| Iowa | 1,513 | 0.26× |
| West Virginia | 1,352 | 0.41× |
| Hawaii | 1,187 | 0.39× |
| Utah | 1,143 | 0.18× |
| New Mexico | 965 | 0.27× |
| Nebraska | 933 | 0.26× |
| Vermont | 734 | 0.59× |
| North Dakota | 592 | 0.41× |
| Alaska | 563 | 0.37× |
| Idaho | 478 | 0.13× |
| South Dakota | 380 | 0.23× |
| Montana | 330 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Nuts (film) | 20× | Movies & TV |
| Mathcore | 18.06× | Music & Radio |
| Product design | 3.94× | Business & Career |
| Google Home | 11.64× | Technology & Electronics |
| Natural rubber | 3.08× | Cars & Mobility |
| Bank account | 3.42× | Business & Career |
| Historic site | 5.38× | Arts & Culture |
| The Historian | 16.48× | Literature |
| UK garage | 5.25× | Music & Radio |
| Litter box | 2.01× | Pets & Animals |
| Urban Outfitters | 1.77× | Shopping |
| Progressive rock | 1.93× | Music & Radio |
| Pro-Ject | 3.75× | Music & Radio |
| Staycation | 2.85× | Home & Garden |
| Sub Zero (Official) | 8.46× | Literature |
| Vocal harmony | 3.82× | Music & Radio |
| Noodle (Gorillaz) | 2.91× | Music & Radio |
| Biblical inspiration | 7.06× | Politics & Society |
| Isometric exercise | 6.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.72 |
| Luxury Orientation | PREMIUM | 2.04 |
| Early Adopter Mentality | POWER | 1.65 |
| Community Orientation | OPEN | 1.4 |
| Sports Activity | POWER | 1.37 |
| Urban Lifestyle | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Jamaica | 9.7% |
| Kenya | 8.7% |
See Vybz Kartel audiences in other countries
More Reggaeton audiences in United States
- Maluma (singer) (3,032,881)
- Nicky Jam (2,237,170)
- Don Omar (1,537,501)
- Wizkid (musician) (1,232,478)
- Arcángel (singer) (1,218,359)
Frequently asked questions
How many fans does Vybz Kartel have in United States?
Vybz Kartel has an estimated audience of 707,170 people in United States, concentrated in New York and Florida.
What is the gender split and age of Vybz Kartel fans?
56.1% of Vybz Kartel fans are female, 43.9% are male, with an average age of 29.3 years.
Which brands do Vybz Kartel fans like most?
Vybz Kartel fans show strongest brand affinity for Keene, New Hampshire (675×), Nuts (film) (20×), and Mathcore (18.06×) over the country average.
Where do Vybz Kartel fans live in United States?
Vybz Kartel fans in United States are most concentrated in New York (reach 212,094), Florida (reach 142,701), and Georgia (reach 59,751). These three regions account for the largest share of the active audience.
What other brands do Vybz Kartel fans also like?
Beyond Vybz Kartel itself, the audience over-indexes on Nuts (film) (20×), Mathcore (18.06×), Product design (3.94×), and Google Home (11.64×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vybz Kartel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.