Rascasse Audience Intelligence

Vybz Kartel Audience in United States

A data profile of the people who buy, follow and care about Vybz Kartel in United States — modelled from more than twelve digital signal sources. Vybz Kartel has an estimated audience of 461,442 people in United States.

#10among Reggaeton in United States#9376among Person in United States#5402in Music & Radio

The average Vybz Kartel fan in United States is 29.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, Georgia.

Top brand affinities include Hair Extensions, Dancehalls, Google Drive, with strongest over-indexing on Hair Extensions (15.49× the country average).

Demographically, the Vybz Kartel audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vybz Kartel fan in United States is more female, around 29.3 years old, with strong Patriotism tendencies and a notable affinity for Hair Extensions.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vybz Kartel profile in United States.

Audience size
461K
in United States
Gender
56.1%♀
43.9% male
Age
29.3
average years
Country rank
#38393
Person in United States
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vybz Kartel fans

56.1% are female, 43.9% are male, average age 29.3.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Vybz Kartel audience in United States
MetricValue
Female56.1%
Male43.9%
Average age29.3
Estimated audience size461,442
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Vybz Kartel audience in United States
Age bracketShare%
16-1942%
20-2928%
30-3917%
40-499%
50+3%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Vybz Kartel audience comes from United States.

Worldwide audience distribution share by country for Vybz Kartel
CountryShare
United States14.8%
Jamaica10.8%
Kenya9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vybz Kartel audience in United States is strongest.

Fig. 05

Top regions by affinity

Vybz Kartel fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K4.99×
02Connecticut~30K3.84×
03Florida~100K2.94×
04Maryland~30K2.79×
05Georgia~60K2.61×
06New Jersey~50K2.53×
07Washington, District of Columbia~5K2.24×
08Massachusetts~30K1.99×
09Delaware~4K1.99×
10Pennsylvania~30K1.42×
11Rhode Island~3K1.34×
12Virginia~20K1.30×
13North Carolina~30K1.29×
14South Carolina~10K1.14×
15Alabama~10K1.03×
16Louisiana~9K1.01×
17Maine~2K0.79×
18Mississippi~4K0.77×
19Vermont<1K0.77×
20Texas~50K0.75×
21Nevada~5K0.73×
22Tennessee~10K0.70×
23New Hampshire~2K0.70×
24Alaska~1K0.68×
25Ohio~10K0.66×
26North Dakota<1K0.66×
27Illinois~20K0.64×
28South Dakota~1K0.63×
29California~50K0.62×
30Montana~1K0.61×
31West Virginia~2K0.59×
32Michigan~10K0.58×
33Minnesota~6K0.57×
34Kentucky~5K0.57×
35Arkansas~3K0.56×
36Hawaii~2K0.56×
37Indiana~7K0.54×
38Idaho~2K0.53×
39Washington~7K0.51×
40Missouri~6K0.51×
41Kansas~3K0.49×
42Oklahoma~4K0.48×
43Nebraska~2K0.48×
44New Mexico~2K0.48×
45Arizona~7K0.47×
46Wisconsin~5K0.44×
47Iowa~3K0.44×
48Colorado~5K0.43×
49Oregon~3K0.41×
50Utah~2K0.38×
Fig. 06

Affinity by region

Affinity by region — Vybz Kartel, United States
0.38×1.00×4.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vybz Kartel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vybz Kartel audience
#·InterestCategoryAffinity×
01BildNews39.00×
02DancehallsMusic & Radio16.70×
03Hair ExtensionsBeauty & Wellness15.49×
04Google VoiceTechnology & Electronics12.67×
05Anthony JoshuaSports11.40×
06Toyota SupraCars & Mobility11.25×
07Digital audio workstationTechnology & Electronics10.11×
08Bob MarleyMusic & Radio9.64×
09Teyana TaylorMovies & TV7.01×
10Time managementBusiness & Career6.98×
11Rick and MortyMovies & TV6.60×
12Google DriveTechnology & Electronics6.33×
13High-definition televisionTechnology & Electronics4.50×
14TikTokInternet & Social Media3.65×
15ClothingFashion & Accessoires2.67×
16ConcertsMusic & Radio2.54×
17Consumer electronicsTechnology & Electronics2.44×
18Music videosMusic & Radio2.38×
19VehiclesCars & Mobility2.08×
20CosmeticsBeauty & Wellness1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vybz Kartel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vybz Kartel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.82×
Luxury OrientationPREMIUM1.75×
Community OrientationOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vybz Kartel audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.57×
Quality AwarenessPREMIUM0.80×
Family OrientationCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vybz Kartel have in United States?

Vybz Kartel has an estimated audience of 461,442 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Vybz Kartel fans?

56.1% of Vybz Kartel fans are female, 43.9% are male, with an average age of 29.3 years.

03

Which brands do Vybz Kartel fans like most?

Vybz Kartel fans show strongest brand affinity for Hair Extensions (15.49×), Dancehalls (16.7×), and Google Drive (6.33×) over the country average.

04

Where do Vybz Kartel fans live in United States?

Vybz Kartel fans in United States are most concentrated in New York (reach ~200K), Florida (reach ~100K), and Georgia (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Vybz Kartel fans also like?

Beyond Vybz Kartel itself, the audience over-indexes on Dancehalls (16.7×), Google Drive (6.33×), Bild (39×), and Google Voice (12.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Vybz Kartel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vybz Kartel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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