Rascasse Audience Intelligence

Wacken Open Air Audience in United States

A data profile of the people who buy, follow and care about Wacken Open Air in United States — modelled from more than twelve digital signal sources. Wacken Open Air has an estimated audience of 15,016 people in United States.

#315among Music festival in United States#2361among Event in United States#24861in Music & Radio

The average Wacken Open Air fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sanctuary (TV series), guardin, Immortal (band), with strongest over-indexing on Sanctuary (TV series) (56× the country average).

Demographically, the Wacken Open Air audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wacken Open Air fan in United States is more male, around 35.5 years old, with strong Mindfulness tendencies and a notable affinity for Sanctuary (TV series).

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Wacken Open Air profile in United States.

Audience size
15K
in United States
Gender
43.1%♀
56.9% male
Age
35.5
average years
Country rank
#134169
Event in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wacken Open Air fans

43.1% are female, 56.9% are male, average age 35.5.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Wacken Open Air audience in United States
MetricValue
Female43.1%
Male56.9%
Average age35.5
Estimated audience size15,016
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Wacken Open Air audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Wacken Open Air audience comes from United States.

Worldwide audience distribution share by country for Wacken Open Air
CountryShare
Germany47.5%
United Kingdom5.3%
France4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wacken Open Air audience in United States is strongest.

Fig. 05

Top regions by affinity

Wacken Open Air fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.42×
02Maine<1K1.36×
03Alaska<1K1.20×
04North Dakota<1K1.15×
05Colorado<1K1.14×
06West Virginia<1K1.10×
07Montana<1K1.09×
08South Dakota<1K1.08×
09Oregon<1K1.04×
10Rhode Island<1K1.04×
11New Hampshire<1K1.03×
12Utah<1K1.02×
13Delaware<1K1.02×
14Minnesota<1K1.01×
15Kentucky<1K1.01×
16New Mexico<1K1.01×
17Washington<1K1.00×
18Idaho<1K0.99×
19Ohio<1K0.98×
20Hawaii<1K0.98×
21Washington, District of Columbia<1K0.97×
22Wisconsin<1K0.96×
23Oklahoma<1K0.96×
24South Carolina<1K0.95×
25Nebraska<1K0.95×
26Virginia<1K0.94×
27Iowa<1K0.94×
28Pennsylvania<1K0.93×
29Illinois<1K0.93×
30Nevada<1K0.93×
31Kansas<1K0.93×
32California~2K0.92×
33Arizona<1K0.92×
34Mississippi<1K0.92×
35Michigan<1K0.91×
36Arkansas<1K0.91×
37Indiana<1K0.90×
38Massachusetts<1K0.89×
39Missouri<1K0.89×
40Connecticut<1K0.89×
41Maryland<1K0.88×
42Louisiana<1K0.88×
43Tennessee<1K0.86×
44Alabama<1K0.86×
45New York<1K0.85×
46New Jersey<1K0.83×
47North Carolina<1K0.82×
48Texas~1K0.80×
49Florida<1K0.77×
50Georgia<1K0.76×
Fig. 06

Affinity by region

Affinity by region — Wacken Open Air, United States
0.76×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wacken Open Air audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wacken Open Air audience
#·InterestCategoryAffinity×
01The Gathering (band)Music & Radio130.18×
02Belphegor (band)Music & Radio124.76×
03HeilungMusic & Radio123.42×
04Suffocation (band)Music & Radio116.70×
05Immortal (band)Music & Radio82.83×
06LeonardoMusic & Radio79.02×
07dArtagnanMusic & Radio74.81×
08The Haunted Mansion (film)Movies & TV63.35×
09The Fugitive (TV series)Movie / TV Show / Series60.00×
10Sanctuary (TV series)Movies & TV56.00×
11The Hills Have Eyes (1977 film)Movies & TV52.78×
12MØLMusic & Radio34.34×
13Maze Runner (film series)Movies & TV34.22×
14Firehouse SubsFood & Beverages27.83×
15guardinMusic & Radio20.55×
16Love IslandMovies & TV20.00×
17Dylan O'BrienMovies & TV13.55×
18Spirit HalloweenKids & Family13.47×
19CaseyMusic & Radio13.04×
20BarbieMovies & TV10.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wacken Open Air audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wacken Open Air audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.85×
ExtroversionTHRILL2.73×
Urban LifestyleOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wacken Open Air audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.95×
Quality AwarenessPREMIUM0.99×
Convenience OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wacken Open Air have in United States?

Wacken Open Air has an estimated audience of 15,016 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wacken Open Air fans?

43.1% of Wacken Open Air fans are female, 56.9% are male, with an average age of 35.5 years.

03

Which brands do Wacken Open Air fans like most?

Wacken Open Air fans show strongest brand affinity for Sanctuary (TV series) (56×), guardin (20.55×), and Immortal (band) (82.83×) over the country average.

04

Where do Wacken Open Air fans live in United States?

Wacken Open Air fans in United States are most concentrated in California (reach ~2K), Texas (reach ~1K), and Florida (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Wacken Open Air fans also like?

Beyond Wacken Open Air itself, the audience over-indexes on guardin (20.55×), Immortal (band) (82.83×), Firehouse Subs (27.83×), and Casey (13.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in United States

See Wacken Open Air audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wacken Open Air. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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