Wake Forest University Audience in United States

Wake Forest University logo

Wake Forest University has an estimated audience of 966,385 people in United States. 57.3% are female, 42.7% are male, average age 37.5. Top regions: North Carolina, California, New York. Top brand affinities: headspace, Grace Slick, Goop, Cherish (group), Governor of Michigan.

The average Wake Forest University fan in United States is 37.5 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, New York. Top brand affinities include headspace, Grace Slick, Goop, with strongest over-indexing on headspace (28.91× the country average). Demographically, the Wake Forest University audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Wake Forest University fans

Demographic split for Wake Forest University audience in United States
MetricValue
Female57.3%
Male42.7%
Average age37.5
Estimated audience size966,385

Audience persona

The typical Wake Forest University fan in United States is more female, around 37.5 years old, with strong Sustainability tendencies and a notable affinity for headspace.

Top regions in United States

Top regions ranked by reach for Wake Forest University in United States
RegionReachAffinity
North Carolina249,7668.59×
California77,3960.73×
New York69,0001.28×
Texas62,4820.75×
Florida56,6620.87×
Virginia40,0801.7×
New Jersey36,9591.5×
Pennsylvania35,6811.1×
Massachusetts32,9081.73×
Illinois32,8351.02×
Georgia31,6391.06×
Maryland23,1561.39×
South Carolina22,9161.58×
Ohio22,1240.74×
Tennessee18,9020.98×
Connecticut16,6921.72×
Michigan15,7840.62×
Washington14,5470.75×
Indiana12,8030.73×
Colorado11,9670.79×
Missouri10,5900.68×
Alabama10,3690.77×
Arizona10,3320.52×
Minnesota9,4230.68×
Kentucky9,3050.77×
Louisiana8,9790.72×
Wisconsin8,8890.61×
Oregon6,4670.58×
Washington, District of Columbia6,1822.13×
Mississippi6,0640.76×
Oklahoma5,3030.49×
Iowa4,7820.6×
Kansas4,5160.59×
Utah4,3850.51×
Arkansas4,1920.53×
Nevada3,9650.42×
New Hampshire3,7560.99×
West Virginia3,7460.83×
Maine3,2160.93×
Rhode Island3,0991.01×
Nebraska2,8080.58×
Idaho2,4800.51×
Delaware2,3860.89×
Hawaii2,2960.55×
New Mexico2,0090.41×
Vermont1,9851.17×
Montana1,6010.6×
South Dakota8110.36×
North Dakota7900.4×
Alaska6620.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wake Forest University audience
BrandAffinityCategory
headspace28.91×Health
Grace Slick21.31×Music & Radio
Goop11.59×Internet & Social Media
Cherish (group)18.52×Music & Radio
Governor of Michigan12.45×Politics & Society
Hibachi12.36×Food & Beverages
Sinaloa5.69×Travel & Leisure
Grinch6.06×Movies & TV
Deliver Us From Evil31.92×Movies & TV
Google Home9.11×Technology & Electronics
Wok9.2×Food & Beverages
Kikar HaShabbat22.97×News
Fairy godmother10.42×Literature
Harlow15.77×Travel & Leisure
Vocal harmony5.92×Music & Radio
Super Idol (Taiwan TV series)35.98×Movies & TV
Israel2.69×Travel & Leisure
Keegan Bradley8.92×Sports
TV Fanatic12.2×Movies & TV
Historic site4.44×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wake Forest University audience
TraitClusterScore
SustainabilityBALANCE1.5
ExtroversionTHRILL1.42
MindfulnessBALANCE1.4
Early Adopter MentalityPOWER1.24
Social Media UsageJOY1.17
Price SensitivityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Wake Forest University
CountryShare
United States82.7%
India2.9%
Germany1.8%

See Wake Forest University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Wake Forest University have in United States?

Wake Forest University has an estimated audience of 966,385 people in United States, concentrated in North Carolina and California.

What is the gender split and age of Wake Forest University fans?

57.3% of Wake Forest University fans are female, 42.7% are male, with an average age of 37.5 years.

Which brands do Wake Forest University fans like most?

Wake Forest University fans show strongest brand affinity for headspace (28.91×), Grace Slick (21.31×), and Goop (11.59×) over the country average.

Where do Wake Forest University fans live in United States?

Wake Forest University fans in United States are most concentrated in North Carolina (reach 249,766), California (reach 77,396), and New York (reach 69,000). These three regions account for the largest share of the active audience.

What other brands do Wake Forest University fans also like?

Beyond Wake Forest University itself, the audience over-indexes on Grace Slick (21.31×), Goop (11.59×), Cherish (group) (18.52×), and Governor of Michigan (12.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wake Forest University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.