Wayfarer Audience in United States
Wayfarer has an estimated audience of 653,400 people in United States. 0.0% are female, 100.0% are male, average age 0.0. Top brand affinities: Gothic fashion, Superman, Iron Maiden, Role-playing games, Spotify.
Top brand affinities include Gothic fashion, Superman, Iron Maiden, with strongest over-indexing on Gothic fashion (6.56× the country average). Demographically, the Wayfarer audience skews more male with an average age of 0.0, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Wayfarer fans
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 0.0 |
| Estimated audience size | 653,400 |
Audience persona
The typical Wayfarer fan in United States is more male, around 0.0 years old, with strong Extroversion tendencies and a notable affinity for Gothic fashion.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gothic fashion | 6.56× | Fashion & Accessoires |
| Superman | 1.95× | Movies & TV |
| Iron Maiden | 14.69× | Music & Radio |
| Role-playing games | 3.69× | Games |
| Spotify | 2× | Internet & Social Media |
| Metallica | 8.2× | Music & Radio |
| Batman | 2.86× | Movies & TV |
| The Legend of Zelda | 5.66× | Games |
| Magic: The Gathering | 5.81× | Games |
| Anime movies | 2.26× | Movies & TV |
| Art exhibition | 3.41× | Arts & Culture |
| Nu metal | 6.84× | Music & Radio |
| Rammstein | 13.99× | Music & Radio |
| GameStop | 2.62× | Games |
| Punk rock | 2.15× | Music & Radio |
| Classical music | 1.79× | Music & Radio |
| 1.77× | Internet & Social Media | |
| Harry Potter | 1.54× | Movies & TV |
| Animated movies | 1.73× | Movies & TV |
| Heavy metal music | 1.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.34 |
| Urban Lifestyle | OPEN | 1.91 |
| LGBTQ+ Identity | OPEN | 1.82 |
| Design Affinity | PREMIUM | 1.39 |
| Convenience Orientation | PREMIUM | 1.33 |
| Individualism | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| India | 8.9% |
| United Kingdom | 8.0% |
See Wayfarer audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wayfarer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.