Wayfarer Audience in United States
Wayfarer has an estimated audience of 653,400 people in United States. 0.0% are female, 100.0% are male, average age 0.0. Top brand affinities: Winemaking, Dog breed, IS (Infinite Stratos), Temple Grandin, Enfamil.
Top brand affinities include Winemaking, Dog breed, IS (Infinite Stratos), with strongest over-indexing on Winemaking (13.99× the country average). Demographically, the Wayfarer audience skews more male with an average age of 0.0, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Wayfarer fans
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 0.0 |
| Estimated audience size | 653,400 |
Audience persona
The typical Wayfarer fan in United States is more male, around 0.0 years old, with strong Extroversion tendencies and a notable affinity for Winemaking.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winemaking | 13.99× | Food & Beverages |
| Dog breed | 1.9× | Pets & Animals |
| IS (Infinite Stratos) | 2.05× | Literature |
| Temple Grandin | 2.67× | Literature |
| Enfamil | 2.13× | Kids & Family |
| Notre Dame Fighting Irish football | 1.6× | Sports |
| Brittney Griner | 2.51× | Sports |
| Italic languages | 1.73× | Politics & Society |
| Eindhoven | 1.63× | Travel & Leisure |
| Riffle | 8.2× | Politics & Society |
| Ellen Burstyn | 2.04× | Movies & TV |
| Ironmongery | 2.16× | Home & Garden |
| Falafel | 1.91× | Food & Beverages |
| Mike Conley, Jr. | 1.53× | Sports |
| Warren Zevon | 1.53× | Music & Radio |
| Clinton County, New York | 3.92× | |
| Prozis | 1.81× | Shopping |
| Artillery | 1.81× | Music & Radio |
| John Frusciante | 1.63× | Music & Radio |
| Luv' | 1.91× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.34 |
| Urban Lifestyle | OPEN | 1.91 |
| LGBTQ+ Identity | OPEN | 1.82 |
| Design Affinity | PREMIUM | 1.39 |
| Convenience Orientation | PREMIUM | 1.33 |
| Individualism | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| India | 8.9% |
| United Kingdom | 8.0% |
See Wayfarer audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wayfarer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.