Rascasse Audience Intelligence

Wayfarer Audience in United States

A data profile of the people who buy, follow and care about Wayfarer in United States — modelled from more than twelve digital signal sources. Wayfarer has an estimated audience of 1,103,582 people in United States.

#77among Metal in United States#4832among Person in United States#2825in Music & Radio

The average Wayfarer fan in United States is 33.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Washington, Texas.

Top brand affinities include Rammstein, Iron Maiden, Nu metal, with strongest over-indexing on Rammstein (31.9× the country average).

Demographically, the Wayfarer audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wayfarer fan in United States is more male, around 33.5 years old, with strong Extroversion tendencies and a notable affinity for Rammstein.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wayfarer profile in United States.

Audience size
1.1M
in United States
Gender
6.8%♀
93.2% male
Age
33.5
average years
Country rank
#22131
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wayfarer fans

6.8% are female, 93.2% are male, average age 33.5.

Fig. 02

Gender split

6.8%
Female
93.2%
Male
Demographic split for Wayfarer audience in United States
MetricValue
Female6.8%
Male93.2%
Average age33.5
Estimated audience size1,103,582
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Wayfarer audience in United States
Age bracketShare%
16-1916%
20-2940%
30-3927%
40-4917%
50+0%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Wayfarer audience comes from United States.

Worldwide audience distribution share by country for Wayfarer
CountryShare
United States37.1%
India7.3%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wayfarer audience in United States is strongest.

Fig. 05

Top regions by affinity

Wayfarer fans by region: top regions in United States
#RegionReachAffinity×
01Washington~90K3.68×
02New Hampshire~10K2.33×
03Oregon~30K2.01×
04California~200K1.56×
05Kentucky~20K1.21×
06Montana~4K1.14×
07Maine~5K1.04×
08Virginia~30K1.00×
09Utah~10K1.00×
10Idaho~6K0.99×
11South Dakota~3K0.97×
12Connecticut~10K0.95×
13Hawaii~5K0.95×
14Colorado~20K0.94×
15South Carolina~20K0.94×
16Vermont~2K0.94×
17Massachusetts~20K0.93×
18West Virginia~5K0.93×
19Rhode Island~4K0.92×
20New York~60K0.91×
21Illinois~40K0.91×
22Nevada~10K0.91×
23Iowa~9K0.91×
24Arizona~20K0.90×
25Florida~70K0.89×
26Tennessee~20K0.89×
27Delaware~3K0.88×
28Alaska~2K0.88×
29Ohio~30K0.87×
30Georgia~30K0.87×
31New Jersey~30K0.87×
32Arkansas~9K0.87×
33North Dakota~2K0.87×
34Missouri~20K0.86×
35Louisiana~10K0.86×
36Mississippi~9K0.86×
37Washington, District of Columbia~3K0.86×
38Texas~90K0.85×
39Alabama~10K0.85×
40Kansas~8K0.85×
41Nebraska~5K0.85×
42North Carolina~30K0.84×
43Maryland~20K0.84×
44Oklahoma~10K0.84×
45Indiana~20K0.83×
46Pennsylvania~30K0.82×
47Wisconsin~20K0.82×
48New Mexico~5K0.82×
49Minnesota~10K0.80×
50Michigan~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Wayfarer, United States
0.79×1.00×3.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wayfarer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wayfarer audience
#·InterestCategoryAffinity×
01RammsteinMusic & Radio31.90×
02Iron MaidenMusic & Radio20.10×
03Nu metalMusic & Radio12.03×
04Foo FightersMusic & Radio10.00×
05Bob DylanMusic & Radio6.94×
06MetallicaMusic & Radio6.90×
07Magic: The GatheringGames5.26×
08The Legend of ZeldaGames5.00×
09Gothic fashionFashion & Accessoires4.68×
10Hard rockMusic & Radio3.68×
11LegoKids & Family3.16×
12Horror moviesMovies & TV2.39×
13WWESports2.32×
14BatmanMovies & TV2.31×
15RedditInternet & Social Media2.13×
16Burger KingFood & Beverages2.05×
17BeerFood & Beverages1.79×
18SupermanMovies & TV1.61×
19WineFood & Beverages1.54×
20Alcoholic beveragesFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wayfarer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wayfarer audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.64×
IndividualismJOY1.44×
TraditionCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wayfarer audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.34×
DIY MentalityTHRILL0.38×
Quality AwarenessPREMIUM0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wayfarer have in United States?

Wayfarer has an estimated audience of 1,103,582 people in United States, concentrated in California and Washington.

02

What is the gender split and age of Wayfarer fans?

6.8% of Wayfarer fans are female, 93.2% are male, with an average age of 33.5 years.

03

Which brands do Wayfarer fans like most?

Wayfarer fans show strongest brand affinity for Rammstein (31.9×), Iron Maiden (20.1×), and Nu metal (12.03×) over the country average.

04

Where do Wayfarer fans live in United States?

Wayfarer fans in United States are most concentrated in California (reach ~200K), Washington (reach ~90K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Wayfarer fans also like?

Beyond Wayfarer itself, the audience over-indexes on Iron Maiden (20.1×), Nu metal (12.03×), Hard rock (3.68×), and Horror movies (2.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Wayfarer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wayfarer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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