Webcast Audience in United States

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Webcast has an estimated audience of 3,206,867 people in United States. 53.2% are female, 46.8% are male, average age 43.6. Top regions: Texas, California, New York. Top brand affinities: Keene, New Hampshire, Governor of Michigan, headspace, Goop, Wok.

The average Webcast fan in United States is 43.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Keene, New Hampshire, Governor of Michigan, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Webcast audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Webcast fans

Demographic split for Webcast audience in United States
MetricValue
Female53.2%
Male46.8%
Average age43.6
Estimated audience size3,206,867

Audience persona

The typical Webcast fan in United States is balanced, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Webcast in United States
RegionReachAffinity
Texas312,7041.13×
California312,3340.89×
New York223,0941.24×
Florida187,5130.86×
Georgia133,3181.35×
Illinois130,2171.22×
Ohio117,0751.19×
North Carolina105,1311.09×
Pennsylvania101,0840.94×
Virginia91,4271.17×
Tennessee90,2481.4×
Michigan87,9601.05×
Louisiana83,9732.03×
Alabama80,2361.79×
New Jersey71,9590.88×
Mississippi66,2992.51×
Indiana64,4031.1×
Missouri63,2961.22×
Arizona60,2440.92×
Maryland58,5081.06×
Washington55,5100.86×
Massachusetts54,9310.87×
South Carolina53,8591.12×
Kentucky47,5961.18×
Colorado44,4350.88×
Minnesota42,6030.93×
Wisconsin41,1210.85×
Arkansas38,3401.45×
Oklahoma36,9511.04×
Oregon30,1790.82×
Nevada27,6770.89×
Connecticut22,0470.69×
Kansas20,9850.83×
Iowa19,4690.74×
Utah14,9990.52×
Nebraska13,7480.85×
New Mexico12,0190.75×
Hawaii11,3870.83×
West Virginia9,8110.66×
New Hampshire9,7850.77×
Washington, District of Columbia9,0320.94×
Idaho7,1520.44×
Rhode Island6,9840.68×
Maine6,5690.57×
South Dakota6,2070.84×
Alaska6,1830.9×
Montana5,8390.66×
North Dakota5,6120.85×
Delaware5,5190.62×
Wyoming5,0121.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Webcast audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan15.58×Politics & Society
headspace16.66×Health
Goop9.46×Internet & Social Media
Wok9.88×Food & Beverages
Hibachi10.19×Food & Beverages
Vocal harmony5.87×Music & Radio
Grace Slick11.3×Music & Radio
Google Home8.17×Technology & Electronics
Cherish (group)13.61×Music & Radio
Grinch4.5×Movies & TV
Fairy godmother8.33×Literature
El Paso County, Colorado13.6×Travel & Leisure
TV Fanatic10.66×Movies & TV
Ira Glass16.26×Music & Radio
Cryptic crossword13.9×Technology & Electronics
Hipster8.66×Politics & Society
Nationality1.82×Politics & Society
Preta Gil16.5×Music & Radio
La Jolla6.85×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Webcast audience
TraitClusterScore
Career OrientationPOWER1.85
PatriotismCONSERVATISM1.74
Need for SecurityCONSERVATISM1.67
Risk AppetiteTHRILL1.58
SpiritualityBALANCE1.31
Early Adopter MentalityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Webcast
CountryShare
United States25.3%
Japan5.2%
Italy4.9%

See Webcast audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Webcast have in United States?

Webcast has an estimated audience of 3,206,867 people in United States, concentrated in Texas and California.

What is the gender split and age of Webcast fans?

53.2% of Webcast fans are female, 46.8% are male, with an average age of 43.6 years.

Which brands do Webcast fans like most?

Webcast fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (15.58×), and headspace (16.66×) over the country average.

Where do Webcast fans live in United States?

Webcast fans in United States are most concentrated in Texas (reach 312,704), California (reach 312,334), and New York (reach 223,094). These three regions account for the largest share of the active audience.

What other brands do Webcast fans also like?

Beyond Webcast itself, the audience over-indexes on Governor of Michigan (15.58×), headspace (16.66×), Goop (9.46×), and Wok (9.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Webcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.