WECT Audience in United States
WECT has an estimated audience of 704,731 people in United States. 64.7% are female, 35.3% are male, average age 42.9. Top regions: North Carolina, South Carolina, Virginia. Top brand affinities: Pillow, Goop, Governor of Michigan, Historic site, Fairy godmother.
The average WECT fan in United States is 42.9 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Virginia. Top brand affinities include Pillow, Goop, Governor of Michigan, with strongest over-indexing on Pillow (2.05× the country average). Demographically, the WECT audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of WECT fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 42.9 |
| Estimated audience size | 704,731 |
Audience persona
The typical WECT fan in United States is more female, around 42.9 years old, with strong Extroversion tendencies and a notable affinity for Pillow.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| North Carolina | 528,549 | 40.67× |
| South Carolina | 16,765 | 1.58× |
| Virginia | 10,573 | 0.62× |
| Georgia | 9,577 | 0.44× |
| Florida | 8,559 | 0.18× |
| West Virginia | 6,335 | 1.93× |
| Tennessee | 5,518 | 0.39× |
| New York | 4,721 | 0.12× |
| Pennsylvania | 4,266 | 0.18× |
| Texas | 4,069 | 0.07× |
| Ohio | 3,521 | 0.16× |
| California | 2,792 | 0.04× |
| Maryland | 2,540 | 0.21× |
| Illinois | 2,197 | 0.09× |
| Connecticut | 1,806 | 0.26× |
| Alabama | 1,772 | 0.18× |
| Michigan | 1,578 | 0.09× |
| Indiana | 1,565 | 0.12× |
| Kentucky | 1,319 | 0.15× |
| New Jersey | 1,255 | 0.07× |
| Massachusetts | 1,190 | 0.09× |
| Missouri | 1,064 | 0.09× |
| Washington | 947 | 0.07× |
| Louisiana | 839 | 0.09× |
| Washington, District of Columbia | 720 | 0.34× |
| Delaware | 667 | 0.34× |
| Oregon | 665 | 0.08× |
| New Hampshire | 633 | 0.23× |
| Kansas | 632 | 0.11× |
| Mississippi | 586 | 0.1× |
| Vermont | 585 | 0.47× |
| Wisconsin | 571 | 0.05× |
| Colorado | 522 | 0.05× |
| Iowa | 452 | 0.08× |
| Arkansas | 419 | 0.07× |
| Maine | 402 | 0.16× |
| Oklahoma | 399 | 0.05× |
| New Mexico | 389 | 0.11× |
| Arizona | 386 | 0.03× |
| Montana | 366 | 0.19× |
| Nevada | 354 | 0.05× |
| Minnesota | 287 | 0.03× |
| Utah | 182 | 0.03× |
| Hawaii | 176 | 0.06× |
| Nebraska | 161 | 0.05× |
| Rhode Island | 159 | 0.07× |
| Idaho | 146 | 0.04× |
| Alaska | 137 | 0.09× |
| South Dakota | 108 | 0.07× |
| North Dakota | 106 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.05× | Home & Garden |
| Goop | 4.01× | Internet & Social Media |
| Governor of Michigan | 5.17× | Politics & Society |
| Historic site | 2.96× | Arts & Culture |
| Fairy godmother | 4.64× | Literature |
| Wok | 3.74× | Food & Beverages |
| Elsword | 9.16× | Games |
| Grinch | 2.21× | Movies & TV |
| headspace | 4.77× | Health |
| Hibachi | 3.96× | Food & Beverages |
| Vocal harmony | 2.18× | Music & Radio |
| Google Home | 3.08× | Technology & Electronics |
| Zoo Tycoon (series) | 9.16× | Games |
| Hipster | 4.33× | Politics & Society |
| Noodle (Gorillaz) | 1.58× | Music & Radio |
| Grace Slick | 3.84× | Music & Radio |
| Home staging | 2.27× | Home & Garden |
| TV Fanatic | 4.49× | Movies & TV |
| Cherish (group) | 4.6× | Music & Radio |
| Mathcore | 3.32× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.22 |
| Risk Appetite | THRILL | 1.18 |
| Price Sensitivity | PREMIUM | 1.18 |
| Urban Lifestyle | OPEN | 1.17 |
| DIY Mentality | THRILL | 1.17 |
| Family Orientation | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.4% |
| China | 0.8% |
| Germany | 0.3% |
See WECT audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does WECT have in United States?
WECT has an estimated audience of 704,731 people in United States, concentrated in North Carolina and South Carolina.
What is the gender split and age of WECT fans?
64.7% of WECT fans are female, 35.3% are male, with an average age of 42.9 years.
Which brands do WECT fans like most?
WECT fans show strongest brand affinity for Pillow (2.05×), Goop (4.01×), and Governor of Michigan (5.17×) over the country average.
Where do WECT fans live in United States?
WECT fans in United States are most concentrated in North Carolina (reach 528,549), South Carolina (reach 16,765), and Virginia (reach 10,573). These three regions account for the largest share of the active audience.
What other brands do WECT fans also like?
Beyond WECT itself, the audience over-indexes on Goop (4.01×), Governor of Michigan (5.17×), Historic site (2.96×), and Fairy godmother (4.64×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WECT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.