Weird fiction Audience in United States

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Weird fiction has an estimated audience of 424,566 people in United States. 48.2% are female, 51.8% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Historic site, UK hardcore, Israel, Grinch, Dog breed.

The average Weird fiction fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, UK hardcore, Israel, with strongest over-indexing on Historic site (185.9× the country average). Demographically, the Weird fiction audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Mindfulness, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Weird fiction fans

Demographic split for Weird fiction audience in United States
MetricValue
Female48.2%
Male51.8%
Average age39.8
Estimated audience size424,566

Audience persona

The typical Weird fiction fan in United States is balanced, around 39.8 years old, with strong Mindfulness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Weird fiction in United States
RegionReachAffinity
California27,2410.58×
Texas19,2700.53×
New York17,3480.73×
Florida11,3680.4×
Pennsylvania9,3770.66×
Illinois9,2750.66×
Washington8,4420.99×
Ohio8,4400.65×
Massachusetts7,3900.88×
North Carolina7,2120.56×
Georgia7,1540.55×
Indiana6,9810.9×
Michigan6,7930.61×
Virginia6,3850.62×
Minnesota6,3551.04×
New Jersey6,1750.57×
Missouri5,6340.82×
Oregon5,4701.12×
Tennessee5,0110.59×
Colorado4,8980.73×
Maryland4,2350.58×
Arizona3,7670.43×
Oklahoma3,7550.8×
Louisiana3,3910.62×
Alabama3,3670.57×
Kentucky3,2610.61×
Wisconsin3,2010.5×
Mississippi3,0510.87×
Utah2,9660.78×
Arkansas2,9360.84×
South Carolina2,7860.44×
Connecticut2,5360.6×
Kansas2,5200.75×
West Virginia2,5191.27×
Alaska2,5132.77×
Iowa2,3930.68×
Idaho2,3261.09×
Hawaii2,2221.22×
Montana2,1911.86×
Nevada2,1830.53×
South Dakota2,1632.2×
North Dakota2,1062.41×
New Hampshire2,0751.24×
Wyoming2,0373.24×
Nebraska2,0320.95×
New Mexico2,0210.95×
Rhode Island2,0041.48×
Maine2,0031.32×
Vermont1,9712.64×
Delaware1,7951.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weird fiction audience
BrandAffinityCategory
Historic site185.9×Arts & Culture
UK hardcore85.47×Music & Radio
Israel3.92×Travel & Leisure
Grinch6.88×Movies & TV
Dog breed1.95×Pets & Animals
Goop6.57×Internet & Social Media
Home equity2.36×Home & Garden
Vocal harmony5.29×Music & Radio
Grace Slick9.73×Music & Radio
Elsword17.68×Games
3D printing2.57×Technology & Electronics
Nationality2.06×Politics & Society
Google Photos2.19×Technology & Electronics
Nebraska Cornhuskers football3.09×Sports
Winemaking3.63×Food & Beverages
Autlán22.38×Travel & Leisure
Hibachi6.08×Food & Beverages
Strategic human resource planning6.99×Business & Career
Throne of Glass5.57×Literature
Wok4.83×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weird fiction audience
TraitClusterScore
MindfulnessBALANCE2.02
TraditionCONSERVATISM1.82
ExtroversionTHRILL1.8
LGBTQ+ IdentityOPEN1.67
Early Adopter MentalityPOWER1.53
SpiritualityBALANCE1.52

Worldwide distribution

Worldwide audience distribution share by country for Weird fiction
CountryShare
United States31.4%
Japan18.0%
United Kingdom10.3%

See Weird fiction audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Weird fiction have in United States?

Weird fiction has an estimated audience of 424,566 people in United States, concentrated in California and Texas.

What is the gender split and age of Weird fiction fans?

48.2% of Weird fiction fans are female, 51.8% are male, with an average age of 39.8 years.

Which brands do Weird fiction fans like most?

Weird fiction fans show strongest brand affinity for Historic site (185.9×), UK hardcore (85.47×), and Israel (3.92×) over the country average.

Where do Weird fiction fans live in United States?

Weird fiction fans in United States are most concentrated in California (reach 27,241), Texas (reach 19,270), and New York (reach 17,348). These three regions account for the largest share of the active audience.

What other brands do Weird fiction fans also like?

Beyond Weird fiction itself, the audience over-indexes on UK hardcore (85.47×), Israel (3.92×), Grinch (6.88×), and Dog breed (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Weird fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.