Wendy Audience in United States

Wendy logo

Wendy has an estimated audience of 1,242,140 people in United States. 58.4% are female, 41.6% are male, average age 40.2. Top regions: Florida, Texas, California. Top brand affinities: Combat sport, Vocal harmony, Bank account, Grinch, Israel.

The average Wendy fan in United States is 40.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Combat sport, Vocal harmony, Bank account, with strongest over-indexing on Combat sport (1.86× the country average). Demographically, the Wendy audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Movie / TV Show / Series

Demographics of Wendy fans

Demographic split for Wendy audience in United States
MetricValue
Female58.4%
Male41.6%
Average age40.2
Estimated audience size1,242,140

Audience persona

The typical Wendy fan in United States is more female, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Wendy in United States
RegionReachAffinity
Florida104,1401.24×
Texas91,6630.86×
California86,3420.63×
Ohio65,0991.7×
New York63,3920.91×
Georgia52,2601.37×
Pennsylvania48,2441.15×
North Carolina47,0411.26×
Illinois42,2511.02×
Michigan41,2711.27×
New Jersey37,5751.19×
Virginia34,5141.14×
Indiana31,4751.39×
Tennessee31,1581.25×
South Carolina24,7661.33×
Colorado24,2871.24×
Massachusetts23,4310.96×
Washington22,8730.92×
Kentucky21,7691.4×
Missouri21,3481.07×
Arizona20,1310.79×
Maryland19,7590.93×
Louisiana18,7531.17×
Alabama16,8530.97×
Wisconsin14,9410.8×
Mississippi14,8321.45×
Utah14,7281.32×
Minnesota12,5860.71×
Connecticut12,1450.97×
Oregon11,6390.82×
Oklahoma11,2580.82×
Arkansas11,0941.08×
Kansas10,8351.11×
Nevada9,9530.83×
West Virginia8,4311.46×
Iowa7,9260.77×
New Mexico6,7201.08×
Idaho5,9910.96×
Nebraska5,0250.81×
New Hampshire4,7610.97×
Rhode Island4,3321.1×
Montana3,1320.91×
Maine3,1210.7×
Hawaii2,9390.55×
Delaware2,9270.85×
Wyoming1,9311.05×
South Dakota1,8460.64×
Washington, District of Columbia1,6680.45×
Alaska1,5790.59×
North Dakota1,4410.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wendy audience
BrandAffinityCategory
Combat sport1.86×Sports
Vocal harmony4.6×Music & Radio
Bank account2.5×Business & Career
Grinch3.77×Movies & TV
Israel1.74×Travel & Leisure
Elsword13.17×Games
Tezz5.48×Movies & TV
Goop3.84×Internet & Social Media
Home staging3.54×Home & Garden
Glossier3.53×Beauty & Wellness
Strategic human resource planning6.02×Business & Career
Staycation2.11×Home & Garden
Grace Slick5.62×Music & Radio
JDSU1.94×Business & Career
Jesse Plemons2×Movies & TV
Wok3.79×Food & Beverages
Hibachi4.48×Food & Beverages
Historic site2.4×Arts & Culture
Governor of Michigan4.02×Politics & Society
Google Home3.5×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wendy audience
TraitClusterScore
Early Adopter MentalityPOWER1.23
Risk AppetiteTHRILL1.22
LGBTQ+ IdentityOPEN1.18
TraditionCONSERVATISM1.17
MindfulnessBALANCE1.15
ExtroversionTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Wendy
CountryShare
United States73.6%
Canada9.1%
United Kingdom1.7%

See Wendy audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Wendy have in United States?

Wendy has an estimated audience of 1,242,140 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Wendy fans?

58.4% of Wendy fans are female, 41.6% are male, with an average age of 40.2 years.

Which brands do Wendy fans like most?

Wendy fans show strongest brand affinity for Combat sport (1.86×), Vocal harmony (4.6×), and Bank account (2.5×) over the country average.

Where do Wendy fans live in United States?

Wendy fans in United States are most concentrated in Florida (reach 104,140), Texas (reach 91,663), and California (reach 86,342). These three regions account for the largest share of the active audience.

What other brands do Wendy fans also like?

Beyond Wendy itself, the audience over-indexes on Vocal harmony (4.6×), Bank account (2.5×), Grinch (3.77×), and Israel (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wendy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.