What's Happening!! Audience in United States

What's Happening!! logo

What's Happening!! has an estimated audience of 1,524,808 people in United States. 67.9% are female, 32.1% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Stamp collecting, Meals on Wheels, Lulu 黃路梓茵, JDM Cars, Redemption (theology).

The average What's Happening!! fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stamp collecting, Meals on Wheels, Lulu 黃路梓茵, with strongest over-indexing on Stamp collecting (10.45× the country average). Demographically, the What's Happening!! audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of What's Happening!! fans

Demographic split for What's Happening!! audience in United States
MetricValue
Female67.9%
Male32.1%
Average age41.5
Estimated audience size1,524,808

Audience persona

The typical What's Happening!! fan in United States is more female, around 41.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for What's Happening!! in United States
RegionReachAffinity
California182,4911.09×
Texas158,4081.21×
Florida122,4541.19×
New York93,6011.1×
Georgia61,9191.32×
Pennsylvania57,0181.11×
North Carolina56,0561.22×
Illinois54,4211.07×
Ohio48,2151.03×
Michigan45,4721.14×
New Jersey44,3951.14×
Virginia40,2931.08×
Tennessee35,1731.15×
Maryland31,4591.2×
Indiana30,5991.1×
Arizona29,5420.95×
South Carolina28,4761.24×
Louisiana27,1521.38×
Alabama27,1321.27×
Washington26,9320.88×
Missouri26,3171.07×
Massachusetts26,2010.87×
Kentucky21,1191.1×
Wisconsin19,7880.86×
Oklahoma19,1181.13×
Colorado18,9260.79×
Mississippi18,4121.47×
Minnesota18,2410.83×
Connecticut15,5311.02×
Nevada15,4231.05×
Arkansas15,1601.21×
Oregon14,6410.84×
Kansas10,9580.91×
Iowa10,7500.86×
Utah10,2070.75×
New Mexico7,7961.02×
West Virginia7,3901.04×
Nebraska6,2920.82×
Idaho6,2650.82×
Hawaii5,8100.89×
Delaware4,9931.19×
New Hampshire4,4800.75×
Maine4,3920.8×
Rhode Island4,1890.86×
Washington, District of Columbia4,1640.91×
Montana2,8700.68×
South Dakota2,6000.74×
Alaska2,4540.75×
North Dakota2,3870.76×
Vermont1,7700.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for What's Happening!! audience
BrandAffinityCategory
Stamp collecting10.45×Home & Garden
Meals on Wheels10.45×Food & Beverages
Lulu 黃路梓茵3.77×Movies & TV
JDM Cars10.45×Cars & Mobility
Redemption (theology)8.77×Politics & Society
Racing1.89×Cars & Mobility
Elsword10.45×Games
St. Ives8.07×Travel & Leisure
Regional styles of Mexican music1.57×Music & Radio
Historic site2.28×Arts & Culture
Fairy godmother3.84×Literature
Voter registration2.37×Politics & Society
Mothercare1.55×Kids & Family
Governor of Michigan3.39×Politics & Society
Jeep Wagoneer2.6×Cars & Mobility
Goop2.21×Internet & Social Media
Emigrate (band)3.7×Music & Radio
Home staging2.04×Home & Garden
Public speaking1.52×Politics & Society
MK1.6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by What's Happening!! audience
TraitClusterScore
Urban LifestyleOPEN1.68
Family OrientationCONSERVATISM1.58
SustainabilityBALANCE1.56
Luxury OrientationPREMIUM1.56
IndulgenceJOY1.42
Career OrientationPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for What's Happening!!
CountryShare
United States60.5%
South Africa9.5%
Japan6.8%

See What's Happening!! audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does What's Happening!! have in United States?

What's Happening!! has an estimated audience of 1,524,808 people in United States, concentrated in California and Texas.

What is the gender split and age of What's Happening!! fans?

67.9% of What's Happening!! fans are female, 32.1% are male, with an average age of 41.5 years.

Which brands do What's Happening!! fans like most?

What's Happening!! fans show strongest brand affinity for Stamp collecting (10.45×), Meals on Wheels (10.45×), and Lulu 黃路梓茵 (3.77×) over the country average.

Where do What's Happening!! fans live in United States?

What's Happening!! fans in United States are most concentrated in California (reach 182,491), Texas (reach 158,408), and Florida (reach 122,454). These three regions account for the largest share of the active audience.

What other brands do What's Happening!! fans also like?

Beyond What's Happening!! itself, the audience over-indexes on Meals on Wheels (10.45×), Lulu 黃路梓茵 (3.77×), JDM Cars (10.45×), and Redemption (theology) (8.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for What's Happening!!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.