Wheeling, West Virginia Audience in United States

Wheeling, West Virginia logo

Wheeling, West Virginia has an estimated audience of 391,634 people in United States. 54.4% are female, 45.6% are male, average age 34.8. Top regions: Illinois, Ohio, West Virginia. Top brand affinities: Sinaloa, ARCO, Acoustic music, ABC 7 Chicago, WESH.

The average Wheeling, West Virginia fan in United States is 34.8 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, Ohio, West Virginia. Top brand affinities include Sinaloa, ARCO, Acoustic music, with strongest over-indexing on Sinaloa (2.25× the country average). Demographically, the Wheeling, West Virginia audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Design Affinity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Department store

Demographics of Wheeling, West Virginia fans

Demographic split for Wheeling, West Virginia audience in United States
MetricValue
Female54.4%
Male45.6%
Average age34.8
Estimated audience size391,634

Audience persona

The typical Wheeling, West Virginia fan in United States is balanced, around 34.8 years old, with strong Design Affinity tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Wheeling, West Virginia in United States
RegionReachAffinity
Illinois151,36011.6×
Ohio34,2082.84×
West Virginia28,64415.71×
Pennsylvania24,8271.88×
California10,7050.25×
Florida10,1920.38×
Texas9,5060.28×
New York9,3600.43×
Indiana7,9301.11×
Virginia7,1380.75×
Wisconsin5,3590.91×
Maryland5,3370.79×
Michigan5,0850.5×
North Carolina4,7480.4×
New Jersey4,3200.43×
Missouri4,0860.65×
Georgia3,6950.31×
Kentucky3,1650.64×
Massachusetts3,1020.4×
Tennessee3,0890.39×
Colorado2,4100.39×
Washington2,3390.3×
Arizona2,0880.26×
Minnesota2,0440.36×
South Carolina1,9040.32×
Connecticut1,6610.42×
Iowa1,6050.5×
Alabama1,3540.25×
Oregon1,3190.29×
Oklahoma1,3090.3×
Kansas1,2800.41×
Louisiana1,1870.23×
Arkansas1,0900.34×
Washington, District of Columbia9510.81×
Nevada9100.24×
Utah9070.26×
Nebraska7030.36×
Mississippi6670.21×
New Hampshire5860.38×
Maine5370.38×
Delaware5320.49×
Rhode Island4950.4×
Idaho4760.24×
Hawaii4080.24×
New Mexico3850.2×
Vermont3200.47×
South Dakota2590.29×
Montana2320.21×
Alaska2130.25×
North Dakota1930.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wheeling, West Virginia audience
BrandAffinityCategory
Sinaloa2.25×Travel & Leisure
ARCO1.63×Cars & Mobility
Acoustic music2.24×Music & Radio
ABC 7 Chicago1.8×Movies & TV
WESH1.79×Movies & TV
Overtone3.17×Beauty & Wellness
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
WFTV1.54×Movies & TV
John James Audubon5.64×Literature
John Frusciante3×Music & Radio
Tuscany1.63×Travel & Leisure
WSVN1.62×Movies & TV
Biblical inspiration1.98×Politics & Society
Chili con carne1.8×Food & Beverages
Leprechaun2.11×Literature
Dubuque, Iowa2.73×Travel & Leisure
ABC TV2.02×Movies & TV
Thom Browne1.68×Fashion & Accessoires
Better Off Dead (film)1.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wheeling, West Virginia audience
TraitClusterScore
Design AffinityPREMIUM1.79
Risk AppetiteTHRILL1.6
Family OrientationCONSERVATISM1.58
Sports ActivityPOWER1.56
ExtroversionTHRILL1.55
DIY MentalityTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for Wheeling, West Virginia
CountryShare
United States79.5%
Brazil16.0%
Canada3.1%

See Wheeling, West Virginia audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Wheeling, West Virginia have in United States?

Wheeling, West Virginia has an estimated audience of 391,634 people in United States, concentrated in Illinois and Ohio.

What is the gender split and age of Wheeling, West Virginia fans?

54.4% of Wheeling, West Virginia fans are female, 45.6% are male, with an average age of 34.8 years.

Which brands do Wheeling, West Virginia fans like most?

Wheeling, West Virginia fans show strongest brand affinity for Sinaloa (2.25×), ARCO (1.63×), and Acoustic music (2.24×) over the country average.

Where do Wheeling, West Virginia fans live in United States?

Wheeling, West Virginia fans in United States are most concentrated in Illinois (reach 151,360), Ohio (reach 34,208), and West Virginia (reach 28,644). These three regions account for the largest share of the active audience.

What other brands do Wheeling, West Virginia fans also like?

Beyond Wheeling, West Virginia itself, the audience over-indexes on ARCO (1.63×), Acoustic music (2.24×), ABC 7 Chicago (1.8×), and WESH (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wheeling, West Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.