Rascasse Audience Intelligence

Whistling Straits Audience in United States

A data profile of the people who buy, follow and care about Whistling Straits in United States — modelled from more than twelve digital signal sources. Whistling Straits has an estimated audience of 429,365 people in United States.

#8among Golf course in United States#4357among POI in United States#3947in Sports

The average Whistling Straits fan in United States is 48.0 years old, more male, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, Texas.

Top brand affinities include TopGolf, Masters Tournament, Pebble Beach Golf Links, with strongest over-indexing on TopGolf (22.51× the country average).

Demographically, the Whistling Straits audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Whistling Straits fan in United States is more male, around 48.0 years old, with strong Family Orientation tendencies and a notable affinity for TopGolf.

Category: Sports · Type: POI · Subtype: Golf course

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whistling Straits profile in United States.

Audience size
429K
in United States
Gender
20.5%♀
79.5% male
Age
48.0
average years
Country rank
#39968
POI in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Whistling Straits fans

20.5% are female, 79.5% are male, average age 48.0.

Fig. 02

Gender split

20.5%
Female
79.5%
Male
Demographic split for Whistling Straits audience in United States
MetricValue
Female20.5%
Male79.5%
Average age48.0
Estimated audience size429,365
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the Whistling Straits audience in United States
Age bracketShare%
16-197%
20-2910%
30-3915%
40-4922%
50+46%
Fig. 04

Worldwide distribution

66.2%

of the worldwide Whistling Straits audience comes from United States.

Worldwide audience distribution share by country for Whistling Straits
CountryShare
United States66.2%
Japan10.2%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whistling Straits audience in United States is strongest.

Fig. 05

Top regions by affinity

Whistling Straits fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~90K13.53×
02Illinois~40K2.94×
03Minnesota~10K2.22×
04Iowa~7K1.95×
05Michigan~20K1.36×
06Indiana~9K1.13×
07North Dakota<1K1.11×
08Missouri~7K1.06×
09Nebraska~2K1.06×
10South Dakota<1K0.94×
11Kansas~3K0.91×
12Massachusetts~8K0.90×
13Connecticut~4K0.90×
14Colorado~6K0.89×
15Ohio~10K0.87×
16South Carolina~6K0.86×
17Washington, District of Columbia~1K0.85×
18Alaska<1K0.80×
19Vermont<1K0.78×
20Tennessee~7K0.77×
21Utah~3K0.77×
22Montana<1K0.75×
23Kentucky~4K0.74×
24North Carolina~9K0.73×
25Pennsylvania~10K0.72×
26New Hampshire~1K0.72×
27Georgia~9K0.71×
28Arizona~6K0.71×
29Delaware<1K0.71×
30Rhode Island<1K0.70×
31Alabama~4K0.68×
32Arkansas~2K0.68×
33Maine~1K0.67×
34West Virginia~1K0.66×
35Idaho~1K0.65×
36New York~20K0.64×
37New Jersey~7K0.64×
38Hawaii~1K0.64×
39Oklahoma~3K0.61×
40Mississippi~2K0.60×
41New Mexico~1K0.60×
42Virginia~6K0.59×
43Florida~20K0.58×
44Louisiana~3K0.56×
45Texas~20K0.54×
46Maryland~4K0.54×
47Oregon~3K0.53×
48Nevada~2K0.52×
49Washington~4K0.48×
50California~20K0.38×
Fig. 06

Affinity by region

Affinity by region — Whistling Straits, United States
0.38×1.00×13.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whistling Straits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whistling Straits audience
#·InterestCategoryAffinity×
01Riviera Country ClubTravel & Leisure72.64×
02Pebble Beach Golf LinksSports45.16×
03Justin RoseSports28.22×
04TopGolfSports22.51×
05Brooks KoepkaSports21.84×
06Holiday Inn ExpressTravel & Leisure17.78×
07Phil MickelsonSports15.73×
08LPGASports14.45×
09Holiday InnTravel & Leisure13.57×
10Ryder CupSports12.97×
11Masters TournamentSports11.88×
12Winter Olympic GamesSports11.30×
13US Open (tennis)Sports8.73×
14Tiger WoodsSports8.54×
15Family carCars & Mobility7.44×
16GameStopGames7.37×
17Country clubHome & Garden7.20×
18FedExBusiness & Career7.07×
19Online food orderingFood & Beverages6.40×
20PGA TourSports3.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whistling Straits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whistling Straits audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.50×
PatriotismCONSERVATISM1.88×
Career OrientationPOWER1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whistling Straits audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
MindfulnessBALANCE0.72×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Whistling Straits have in United States?

Whistling Straits has an estimated audience of 429,365 people in United States, concentrated in Wisconsin and Illinois.

02

What is the gender split and age of Whistling Straits fans?

20.5% of Whistling Straits fans are female, 79.5% are male, with an average age of 48.0 years.

03

Which brands do Whistling Straits fans like most?

Whistling Straits fans show strongest brand affinity for TopGolf (22.51×), Masters Tournament (11.88×), and Pebble Beach Golf Links (45.16×) over the country average.

04

Where do Whistling Straits fans live in United States?

Whistling Straits fans in United States are most concentrated in Wisconsin (reach ~90K), Illinois (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Whistling Straits fans also like?

Beyond Whistling Straits itself, the audience over-indexes on Masters Tournament (11.88×), Pebble Beach Golf Links (45.16×), Riviera Country Club (72.64×), and Justin Rose (28.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Whistling Straits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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