Whistling Straits Audience in United States

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Whistling Straits has an estimated audience of 429,365 people in United States. 20.5% are female, 79.5% are male, average age 48.0. Top regions: Wisconsin, Illinois, Texas. Top brand affinities: Meru, Kenya, Elsword, Minnesota, JDSU, Haworth.

The average Whistling Straits fan in United States is 48.0 years old, more male, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, Texas. Top brand affinities include Meru, Kenya, Elsword, Minnesota, with strongest over-indexing on Meru, Kenya (33.14× the country average). Demographically, the Whistling Straits audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Golf course

Demographics of Whistling Straits fans

Demographic split for Whistling Straits audience in United States
MetricValue
Female20.5%
Male79.5%
Average age48.0
Estimated audience size429,365

Audience persona

The typical Whistling Straits fan in United States is more male, around 48.0 years old, with strong Family Orientation tendencies and a notable affinity for Meru, Kenya.

Top regions in United States

Top regions ranked by reach for Whistling Straits in United States
RegionReachAffinity
Wisconsin70,85310.97×
Illinois44,8843.14×
Texas22,3230.6×
California19,3360.41×
Florida17,5810.6×
New York16,6710.69×
Michigan16,5621.48×
Minnesota14,5882.37×
Ohio12,3960.94×
Pennsylvania11,1590.77×
North Carolina9,9950.77×
Georgia9,9250.75×
Indiana9,6471.23×
Massachusetts8,2100.97×
New Jersey7,6270.7×
Missouri7,4611.08×
Iowa7,3442.08×
Tennessee6,8720.8×
Arizona6,6930.76×
Colorado6,6100.98×
Virginia6,5040.62×
South Carolina6,0290.93×
Washington4,1550.48×
Connecticut4,1120.95×
Alabama4,0930.68×
Kentucky3,9360.73×
Maryland3,8660.52×
Kansas3,1580.93×
Utah3,0130.78×
Louisiana2,7020.49×
Oklahoma2,6270.55×
Nebraska2,3521.09×
Oregon2,3510.48×
Arkansas1,9590.55×
Nevada1,7020.41×
Mississippi1,3710.39×
Washington, District of Columbia1,1580.9×
Idaho1,0900.51×
New Hampshire9730.58×
North Dakota9461.07×
South Dakota8450.85×
West Virginia8120.41×
Hawaii7270.39×
Montana7060.59×
Rhode Island6750.49×
Delaware6660.56×
Maine6450.42×
New Mexico6320.29×
Vermont3750.5×
Wyoming3180.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Whistling Straits audience
BrandAffinityCategory
Meru, Kenya33.14×Travel & Leisure
Elsword20×Games
Minnesota2.05×Travel & Leisure
JDSU2.81×Business & Career
Haworth16.66×Home & Garden
Home equity1.64×Home & Garden
Israel1.57×Travel & Leisure
Fayette County, Georgia22.72×Travel & Leisure
Urban horticulture2.51×Home & Garden
Trane5.78×Home & Garden
UK garage3.45×Music & Radio
Suikoden IV20×Games
Voltron: Legendary Defender9.36×Movies & TV
Yoni13.28×Politics & Society
Hydration pack11×Sports
Kap G20.33×Music & Radio
Jesse Plemons1.9×Movies & TV
Sinaloa1.95×Travel & Leisure
South Asian cuisine4.51×Food & Beverages
Emily Henderson9.6×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Whistling Straits audience
TraitClusterScore
Family OrientationCONSERVATISM1.84
Design AffinityPREMIUM1.42
LGBTQ+ IdentityOPEN1.3
Sports ActivityPOWER1.3
Quality AwarenessPREMIUM1.18
Career OrientationPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Whistling Straits
CountryShare
United States66.2%
Japan10.2%
United Kingdom7.5%

See Whistling Straits audiences in other countries

More Golf course audiences in United States

Frequently asked questions

How many fans does Whistling Straits have in United States?

Whistling Straits has an estimated audience of 429,365 people in United States, concentrated in Wisconsin and Illinois.

What is the gender split and age of Whistling Straits fans?

20.5% of Whistling Straits fans are female, 79.5% are male, with an average age of 48.0 years.

Which brands do Whistling Straits fans like most?

Whistling Straits fans show strongest brand affinity for Meru, Kenya (33.14×), Elsword (20×), and Minnesota (2.05×) over the country average.

Where do Whistling Straits fans live in United States?

Whistling Straits fans in United States are most concentrated in Wisconsin (reach 70,853), Illinois (reach 44,884), and Texas (reach 22,323). These three regions account for the largest share of the active audience.

What other brands do Whistling Straits fans also like?

Beyond Whistling Straits itself, the audience over-indexes on Elsword (20×), Minnesota (2.05×), JDSU (2.81×), and Haworth (16.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Whistling Straits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.